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All Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pemberdayaan Umat MDP Student Conference Jurnal Serambi Ekonomi dan Bisnis
Andita, Mirza Putri
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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Analisis Insight Instagram Business untuk Pengambilan Keputusan Bisnis yang Lebih Cerdas Andita, Mirza Putri; Lusiana Annisa, Mutiara; Trinoviyanti, Trinoviyanti; Pramono, Setia
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7238

Abstract

The utilization of social media, particularly Instagram Business, has emerged as an integral strategy in supporting the sustainability of a business, especially SME. The information provided by Insight Instagram Business, such as statistics of reached audience and profile of audience visiting business Instagram accounts, can be a valuable tool for business owners to optimize marketing or other business strategies. This research aims to evaluate the impact of using Insight on Instagram Business as a tool that supports the business decision making process on the growth of business performance. The research method used in this research is distributing questionnaires to 100 MSME business owners or Instagram admins, who actively use the Insight feature on Instagram. The findings indicate that both comprehension and utilization of data from Insight in Instagram Business independently have a positive impact on business performance.
Pemberdayaan UMKM Dekpid melalui Pembimbingan Promosi melalui Instagram dan Desain Packaging Produk Andita, Mirza Putri; Indra, Azalia Mawarindani; Yunifa, Wiza; Handra, Fathya Salsabilla
Jurnal Pemberdayaan Umat Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpu.v3i1.2698

Abstract

Purpose: This activity aims to assist small business, Dekpid, in creating attractive packaging and enhancing the quality of its social media content. Methodology/approach: This project follow a practical approach, using interview techniques to identify challenges faced by Dekpid and to develop the activities or programs for solving them. Ultimately, the project assists Dekpid in utilizing social media to enhance the promotion of their products through higher-quality content and provides guidance on creating packaging designs. Results/findings: The output of the activity contributes to an enhanced understanding of designing product packaging and the development of high-quality social media content to support the promotion of SMEs Dekpid on Instagram. Conclusion: Lecturers and undergraduate students are participating in initiatives aimed at boosting the competitiveness of UMKM Dekpid. These activities include the development of creative packaging designs that align with the logo, as well as the development of social media marketing content to promote the products. Limitation: One limitation of the activity was the restricted timeframe, which led to the project concluding in less than a month, resulting in a less detailed impact and a potential for better outcomes if it had a longer duration. Contribution: These program can help the growth of Dekpid as one of small businesses in Palembang. Ultimately, this growth is expected to lead to an increase in job opportunities within the area.
Analisis Common Size pada Perusahaan Advertising, Printing dan Media yang Terdaftar di Bursa Efek Indonesia Andita, Mirza Putri; Annisa, Mutiara Lusiana
Jurnal Serambi Ekonomi dan Bisnis Vol 7, No 1 (2024): September 2023 -February 2024
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v7i1.7433

Abstract

The research objective is to analyze the company's financial performance using the common size method. The population in the research are manufacturing companies listed on the Indonesian Stock Exchange (BEI) for the 2021-2022 period which operate in the advertising, printing and media sectors. The type of sampling used in this research is purposive sampling. The companies that were the object of research were 16 companies over 2 periods (2021-2022). The research results show that there will be an increase in current assets in 2021 of 88% for the companies Intermedia Capital Tbk and MNC Studios International Tbk. For fixed assets, it can be seen that there was an increase of 91% in LINK Net. Meanwhile, for liability posts on short-term and long-term debt. There was an increase in short-term debt of 96%, namely at the company Intermedia Capital Tbk and an increase in long-term debt of 59% at Mahaka Media Tbk. Meanwhile, for equity posts, there was an increase of 99% in the company MNC Studios International Tbk. Furthermore, the increase in current assets in 2022 will be 84% for the companies Intermedia Capital Tbk and MNC Studios International Tbk. For fixed assets, it can be seen that there was an increase of 92% in LINK Net. Meanwhile, for liability posts on short-term and long-term debt. There was an increase in short-term debt of 93%, namely at the company Surta Citra Media Tbk. Furthermore, there was an increase in long-term debt of 53% at MD Pictures Tbk. Meanwhile, for equity posts, there was an increase of 99% in the company MNC Studios International Tbk. The increase in cost of goods sold in 2021 was 81% for the company Intermedia Capital Tbk. For the gross profit post, it can be seen that there was an increase of 78% in LINK Net. Meanwhile, for the net profit post, there was an increase of 66% for the Mahaka Media Tbk company. The increase in cost of goods sold in 2022 will be 87% for the company Intermedia Capital Tbk. For the gross profit post, it can be seen that there was an increase of 77% in LINK Net. Meanwhile, for the net profit post, there was an increase of 58% for the Mahaka Media Tbk company
Digital Marketing untuk Meningkatkan Efisiensi Usaha Batu Bata di Kabupaten Banyuasin Handayani, Febria Sri; Hadiwijaya, Hendra; Putri, Meidyan Permata; Andita, Mirza Putri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.23682

Abstract

The intense competition in the era of globalization has increased pressure on SMEs to undergo digital transformation. Lan Brick Craftsmen in Banyuasin Regency is one of the SME that is striving to implement digitalization in their business to increase the sales. This activity aims to transfer knowledge, provide Website as a Digital Marketing tool, and providing training and mentoring to ensure the effective adoption of digital processes, particularly Digital Marketing. This training program covers basic digital literacy, e-commerce, and Digital Marketing. Based on feedback from Lan Brick Craftsmen, the training and mentoring implemented in this program has greatly helped them understand and implement Digital Marketing in the business, which they previously had little understanding of. As a result of implementing Digital Marketing, Lan Brick's product sales increased by 25%.
Co-Authors Annisa, Mutiara Lusiana Febria Sri Handayani Handra, Fathya Salsabilla Hendra Hadiwijaya Indra, Azalia Mawarindani Lusiana Annisa, Mutiara Pramono, Setia Putri, Meidyan Permata Trinoviyanti, Trinoviyanti Wizayunifa