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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MANAJEMEN Ilomata International Journal of Management Ilomata International Journal of Management Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Comparative : Ekonomi Dan Bisnis Journal of Advances in Accounting, Economics, and Management Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi JURNAL MANAJEMEN DAN BISNIS INDONESIA
Tyas, Wenny Murtalining
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Dynamic Management Journal

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THE INFLUENCE OF PRICES, SALES PROMOTIONS DURING LIVE STREAMING AND THE ATTRACTIVENESS OF ADVERTISEMENTS ON IMPULSIVE BUYING DECISIONS IN THE SHOPEE MARKETPLACE Kurniasari, Rizki Sefya; Setianingsih, Wahyu Eko; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11576

Abstract

The development of information technology and the online world continues to progress very rapidly. Especially entering the modern era, there are very many people who use the internet as a marketing and business media so that there are many marketplaces that have developed in Indonesia, one of which is the Shopee marketplace. The number of marketplaces makes competition tighter, therefore every marketplace is required to do the best strategy to attract consumer interest. This study aims to determine the effect of price, sales promotion, and advertising appeal on impulse buying decisions at the Shopee marketplace. This research includes a quantitative approach using numerical or numerical data. The sample in this study were 150 people who live in the Jember City area who live in Sumbersari District and are Shopee members. The sampling technique used in this study is nonprobability sampling with purposive sampling method. The sampling technique used a questionnaire distributed via google form. Hypothesis testing in this study using a partial test (t test). The results showed that Price (X1), Sales Promotion (X2), and Advertising attractiveness (X3) partially had a significant effect on impulse purchases (Y).
ANALYSIS OF IMPROVING THE PERFORMANCE OF EMPLOYEES OF THE PADANG HEALTH CENTER OF LUMAJANG REGENCY WITH VARIABLES OF WORK MOTIVATION, WORK DISCIPLINE AND WORK ENVIRONMENT Putri, Revi Ayu Permana; Winahyu, Pawestri; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.12065

Abstract

Technological advances that are increasingly stringent employees are expected to make their best contribution to the agency. Employees who have good performance are human resources needed by an organization and company to achieve company goals. In this study, the researcher had the opportunity to carry out research at the Padang Health Center, Lumajang Regency. This study aims to analyze the improvement of the performance of employees of the Padang Health Center in Lumajang Regency with variables of work motivation, work discipline and work environment. This research was conducted using a quantitative approach method. Sampling was carried out by census (saturated), the number of samples in this study was 63 respondents. The data collection techniques in this study are questionnaires and library data. The analysis used in this study is Multiple Linear Analysis with the help of SPSS software version 25. The variable of work motivation can be concluded that work motivation affects the performance of Puskesmas employees, then it can be concluded that work discipline affects the performance of Puskesmas employees by 28.2%. The work environment variable has a significance of the T test value of 0.025 < 0.05, so it can be concluded that the work environment affects employee performance partially with an influence of 11.5%. The conclusion of this study is that work motivation, work discipline and work environment have a positive and significant effect on the performance of employees of the Padang Health Center of Lumajang Regency.
DEVELOPING A MARKETING STRATEGY USING SWOT ANALYSIS IN THE DIGITAL ERA ON MOOI DONUT MSMES ON KALIMANTAN STREET, SUMBERSARI DISTRICT, JEMBER REGENCY Fitria, Aulia ul; Izzuddin, Ahmad; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11973

Abstract

Study aims to analyse the strategies to enchance the sales of Donat Mooi, a micro, small, and medium enterprise (MSME), in the digital era where consumers are increasingly adopting online purchasing. The study proposes using SWOT analysis as a strategy to address competition and improve the business's competitiveness. The focus is on identifying effective marketing alternatives to overcome challenges faced by Donat Mooi. The qualitative-descriptive method use with direct interviews, observations also literature reviews. It shows from SWOT analysis and Internal-External Matrix indicate the Donat Mooi currently holds a "Hold and Maintain" position. This analysis identifies the potentials and challenges encountered by the enterprise in the digital market. The recommended strategy emerging from this research is an intensive-aggressive approach, enabling Donat Mooi to leverage its internal strengths while addressing threats and capitalizing on external opportunities more effectively. Thus, this study not only provides insights into the current conditions of Donat Mooi but also offers concrete guidelines for actions aimed at enhancing competitiveness and ensuring the sustainability of the business in an evolving digital landscape.
Co-Authors Ahmad Izzuddin Amalia, Zahro Yuli Aris Yuni Pawestri Ashari, Nada Ayu Feti Fatimah Fitria, Aulia ul Herawati, Nanda Dwi Kurniasari, Rizki Sefya Nuraini, Salsa Chandra Nurul Qomariah Puspitadewi S, Ira Putri, Revi Ayu Permana Rachman, Avivatur Siham, Nur Vikiyah Amalina Suharto , Akhmad Suwinda, Agustin Cipta Tatit Diansari Reskiputri, Tatit Diansari Trias Setyowati, Trias Wahyu Eko Setianingsih Winahyu, Pawestri Yuniatiningsih, Dwi