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All Journal Jati: Jurnal Akuntansi Terapan Indonesia Inovator : Jurnal Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Pengabdian Masyarakat IPTEKS BUDGETING : Journal of Business, Management and Accounting Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Manajemen : Jurnal Ekonomi Jurnal Manajemen Dayasaing Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Wahyu Eko Setianingsih
Mahasiswa Magister Manajemen Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Public Health Social Sciences Other

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PENGARUH STORE ATMOSPHERE DAN ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN (Studi Kasus: Rumah Makan Ayam Bakar Wong Solo cab. Jember) Ariyanto, Moh Noval; Sumowo, Seno; Setianingsih, Wahyu Eko
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 2, No 1 (2016)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.855 KB) | DOI: 10.32528/jmbi.v2i1.1214

Abstract

ABSTRAKPenelitian ini dilakukan untuk menguji pengaruh store atmosphere yang terdiri dari (exterior, general interior, store layout, interior display) dan atribut produk terhadap minat beli konsumen di rumah makan Wong Solo Cabang Jember. Dalam penelitian ini menggunakan dua variabel yaitu variabel terikat (depedent) yaitu  exterior, general interior, store layout, interior display dan atribut produk, dan variabel bebas (independent) yaitu minat beli. Populasi yang menjadi obyek dalam penelitian ini adalah seluruh konsumen Rumah Makan Wong Solo Cabang Jember. Jumlah sample yang digunakan adalah 60 responden. Sampel penelitian diambil secara purposive sampling dengan kriteria tertentu. Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan analisis regresi linier berganda dengan uji hipotesis yaitu uji t dan uji f. Sebelum menggunakan analisis regresi berganda, dilakukan uji asumsi klasik terlebih dahulu. Dari hasil uji hipotesis secara parsial (uji t) Hasil pengujian hipotesis telah membuktikan terdapat pengaruh yang signifikan variabel  exterior terhadap minat beli konsumen. variabel general interior berpengaruh signifikan terhadap minat beli konsumen, variabel store layout berpengaruh signifikan terhadap minat beli konsumen, variabel interior display berpengaruh signifikan terhadap minat beli konsumen, dan variabel atribut produk berpengaruh signifikan terhadap minat beli konsumen. Dari hasil analisis dengan menggunakan uji t variabel independent yang paling dominan dalam mempengaruhi minat beli pada rumah makan Ayam bakar Wong Solo Cab Jember adalah store layout karena thitung elemen store layout lebih besar dibandingkan thitung  variabel independent yang lain yaitu exterior, general interior, interior display, dan atribut produk.Kata Kunci : store atmosphere, exterior, general interior, store layout, interior display, atribut produk, minat beli konsumen. ABSTRACTThis study was conducted to examine the effect of store atmosphere consisting of (exterior, interior general, store layout, interior display) and product attributes on consumer buying interest at home eating Wong Solo Branch Jember. In this study using two variables: the dependent variable that is exterior, general interior, store layout, display interior and product attributes, and the independent variables. namely buying interest. Populations that are objects of this study are all consumers of Restaurant Wong Solo Branch Jember. The number of samples is 60 respondents. Samples were taken by purposive sampling with certain criteria. The method used in this research is by using multiple linear regression analysis to test the hypothesis that the t test and f test. Before using multiple regression analysis, performed classical assumption beforehand. From the results of partial hypothesis test (t test) Hypothesis testing results have shown a significant influence exterior variables on consumer buying interest. general variable interior significant effect on consumer buying interest, variable store layout significant effect on consumer buying interest, variable interior display significant effect on consumer buying interest, and variable product attributes have a significant effect on consumer buying interest. From the analysis using T test independent variables are the most dominant in influencing buying interest at home eating grilled chicken Wong Solo Cab Jember is the store layout as thitung elements of store layout is greater than thitung independent variables that others, namely exterior, general interior, interior displays, and product attributes.Keywords : store atmosphere, exterior, general interior, store layout, interior displays, product attributes, consumer buying interest.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN KONSUMEN PADA PONDOK ANGKRINGAN KANG TEEK JEMBER Setianingsih, Wahyu Eko
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 3, No 1 (2017)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.886 KB) | DOI: 10.32528/jmbi.v3i1.781

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh bagian dari bauran pemasaran jasa, yaitu harga, lokasi, dan physical evidence terhadap kepuasan konsumen pada obyek penelitian Pondok Angkringan Kang Teek. Populasi yang digunakan dalam penelitian ini adalah konsumen Pondok Angkringan Kang Teek pada saat dilakukan penelitian. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling, diperoleh 40 konsumen yang dijadikan sampel penelitian. Metode analisis yang digunakan pada penelitian ini adalah analisis regresi linier berganda. Hasil analisis menunjukkan bahwa secara parsial maupun simultan, harga, lokasi, dan physical evidence berpengaruh terhadap kepuasan konsumen pada Pondok Angkringan Kang Teek. Hasil penelitian ini menunjukkan bahwa konsumen pada Pondok Angkringan Kang Teek sangat memperhatikan harga, lokasi, dan physical evidence dalam melakukan pembelian sehingga pada akhirnya menimbulkan kepuasan pada konsumen.Kata Kunci : kepuasan konsumen, harga, lokasi, physical evidence.
PENGARUH STORE ATMOSPHERE DAN ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN Ariyanto, Moh. Noval; Semowo, Seno; Setianingsih, Wahyu Eko
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 2, No 1 (2016)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.777 KB) | DOI: 10.32528/jmbi.v2i1.62

Abstract

Penelitian ini dilakukan untuk menguji pengaruh store atmosphere yang terdiri dari (exterior, general interior, store layout, interior display) dan atribut produk terhadap minat beli konsumen di rumah makan Wong Solo Cabang Jember. Dalam penelitian ini menggunakan dua variabel yaitu variabel terikat (depedent) yaitu  exterior, general interior, store layout, interior display dan atribut produk, dan variabel bebas (independent) yaitu minat beli. Populasi yang menjadi obyek dalam penelitian ini adalah seluruh konsumen Rumah Makan Wong Solo Cabang Jember. Jumlah sample yang digunakan adalah 60 responden. Sampel penelitian diambil secara purposive sampling dengan kriteria tertentu. Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan analisis regresi linier berganda dengan uji hipotesis yaitu uji t dan uji f. Sebelum menggunakan analisis regresi berganda, dilakukan uji asumsi klasik terlebih dahulu. Dari hasil uji hipotesis secara parsial (uji t) Hasil pengujian hipotesis telah membuktikan terdapat pengaruh yang signifikan variabel  exterior terhadap minat beli konsumen. variabel general interior berpengaruh signifikan terhadap minat beli konsumen, variabel store layout berpengaruh signifikan terhadap minat beli konsumen, variabel interior display berpengaruh signifikan terhadap minat beli konsumen, dan variabel atribut produk berpengaruh signifikan terhadap minat beli konsumen. Dari hasil analisis dengan menggunakan uji t variabel independent yang paling dominan dalam mempengaruhi minat beli pada rumah makan Ayam bakar Wong Solo Cab Jember adalah store layout karena thitung elemen store layout lebih besar dibandingkan thitung  variabel independent yang lain yaitu exterior, general interior, interior display, dan atribut produk.
PELATIHAN PEMBUATAN BROWNIES KUKUS DAN SISTEM PEMASARANNYA DALAM RANGKA PENINGKATAN PENDAPATAN IBU-IBU PKK Setianingsih, Wahyu Eko
Jurnal Pengabdian Masyarakat IPTEKS Vol 4, No 2 (2018): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.977 KB) | DOI: 10.32528/pengabdian_iptek.v4i2.1846

Abstract

Pengabdian kepada masyarakat ini dilakukan dengan tujuan untuk memberikan keterampilan pembuatan brownies kukus yang layak jual sesuai dengan segmentasi pasar yang ditargetkan oleh produsen. Pelatihan pembuatan brownies kukus ini pada akhirnya diharapkan dapat meningkatkan pendapatan ibu-ibu PKK RT 07 Perumahan Tegal Besar Jember. Pelatihan ini dilaksanakan pada bulan februari 2017. Hasil dari pelatihan ini adalah ibu-ibu PKK RT 07 sangat antusias dalam mengikuti pelatihan. Mereka segera ingi mencoba membuat brownies kukus dan mencoba untuk menjualnya.Kata Kunci: ibu rumah tangga, bronies, pendapatan
Peran Accounting Information Bagi Investor Islami Aspirandi, Rendy Mirwan; Setianingsih, Wahyu Eko; Ramadhana, Ramadhana; Maftahah, Riif
Jati: Jurnal Akuntansi Terapan Indonesia JATI Vol 3, No 2: October 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jati.030229

Abstract

Kustodian Sentral Efek Indonesia (KSEI) reported growth in the number of investors in Indonesia reached 44.06%. In fact, the growth in the number of investors is not proportional to the growth in the IHSG performance.  The purpose of this study is to analyze the role of accounting information in making investment decisions. Frequency distribution analysis was used in this study. The analysis shows that the first rank in the case of investors being highly considered in making investment decisions is an analysis of the company's current financial statements which is an indicator of Accounting Information variables. Accounting Information variable analysis found that Investors registered at GI BEI Muhammadiyah University of Jember considered Accounting Information more than Investors registered at the others. Investors 21-30 years old were found to be more concerned with Accounting Information than others investors. Investors with a bachelor's degree in education consider Accounting Information more than the others. Investors who have investment experience for 4-6 years consider Accounting Information more than others investors. Islamic investors have considered Accounting Information at 63.44%.
PENGARUH DESIGN PRODUCT, PERSONAL BRANDING, DISTRIBUTION, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ALBUM K-POP (studi kasus pembeli pada Weverse Shop) Ardhiza, Anabella Rieska; Setianingsih, Wahyu Eko; Izzudin, Ahmad
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2811

Abstract

In order to ascertain the impact of product design, personal branding, distribution, and digital marketing on purchasing choices for kpop albums on the Weverse Shop app, study was carried out. An electronic survey that was given to both women and men who had purchased K-pop records through the Weverse Shop program served as the basis for this study's quantitative approach, which included a purposive sampling method of 112 respondents. Multiple linear regression analysis, partial analyzing (t testing), and testing the coefficient of determination are all employed in data analysis (R2). The analysis's results, which were obtained using SPSS version 25, also reveal that while the distribution and digital marketing variables have a significant impact on buying behavior, the product design and personal brand variables have a significant effect.
EFEKTIFITAS PEMASARAN MELALUI INSTAGRAM TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT BANK SYARIAH INDONESIA KC JEMBER Salsabilla, Zahratullidya Regita; Setianingsih, Wahyu Eko; Dewi, Ira Puspita
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2788

Abstract

This research aims to test whether the promotions carried out by Bank Syariah Indonesia Jember through instagram are effective in increasing the number of customers. This study uses AIDA method as the variables namely Attention(X1), Interest(X2), Desire(X3), Action(X4). The problem raised in this study is that there are still many people with relatively low interest in saving in islamic banking because some people are not yet interested in choosing Islamic products over conventional products and because Islamic financial literacy in society is still low. Some of the deficiencies in the instagram account of Bank Syariah Indonesia Jember, such as the lack response from followers on each post, made reseacrchers interested in testing how effective the instagram acoount of Bank Syariah Indonesia Jember is in increasing the number of customers. The type of research used quantitative with descriptive research methods. The data collection method is through surveys and distributing questionnaires via Google Form and distributed to 80 respondents. The result of this study indicate that at the attention stage, the score is 77%, instrest is 77% desire 78%, action 77%. Based on the results of this study where all stages are in the good category, the results of this study are in accordance with the theory by Paulus (2012) that if the effectiveness valuereaches the 60%- 80% catgeory it is catgeorized good. This reflects that promotions through instagram carried out by Bank Syariah Indonesia Jember are well able to attract customers to use the products offered by Bank Syariah Indonesia Jember.
PENGARUH PROMOSI, E-WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS. GLOW LUMAJANG21 Rosita, Rurry Eka; Setianingsih, Wahyu Eko; Reskiputri, Tatid Diansari
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1958

Abstract

This study aims to examine and analyze the role of Promotion, E-word Of Mouth and Brand Image on product purchasing decisions of Ms. Glow Lumajang21. The type of data in this study used quantitative data in the form of an online questionnaire. The population in this study were all consumers who shopped at Ms. Glow Lumajang21 which is unlimited in number. The sample used in this study were 105 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data measurement technique uses a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test and hypothesis testing. The results of this study prove that promotion has a positive and significant effect on purchasing decisions for Ms. Glow Lumajang21 with a significance level of 0.002 <0.05 with a coefficient of 0.613. E-word Of Mouth has a positive and significant effect on product purchase decisions Ms. Glow Lumajang21 with a significance level of 0.001 <0.05 with a coefficient of 0.535. And Brand Image has a positive and significant effect on product purchase decisions Ms. Glow Lumajang21 with a significance level of 0.023 <0.05 with a coefficient of 0.453.
PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (STUDI KASUS WAROENG MIE MAK TUR BONDOWOSO) Maharani, Puteri Devi; Setianingsih, Wahyu Eko; Rahayu, Jekti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.297 KB) | DOI: 10.36841/jme.v1i9.2409

Abstract

In the business world, customers are an important factor to develop and maintain a business. When customers get satisfaction, it can lead to a high sense of loyalty and always make repeat purchases so that they do not affect other parties. The tight competition is marked by the increasing number of noodle stalls in Bondondowoso, one of the businesses that is also experiencing intense competition today is Waroeng Mie Mak Tur. The rise and fall of the number of consumers when making purchases is a problem at Waroeng Mie Mak Tur Bondowoso, causing consumer satisfaction which is expected to increase sales. This study aims to determine the effect of product, price, place, promotion, people/employees, physical evidence and process on consumer satisfaction. This type of research is quantitative with 80 samples used with purposive sampling technique. The analysis used is multiple linear regression analysis. From the results of the analysis, it can be seen that product, place, promotion, people/employees, physical evidence and processes have a significant effect on consumer satisfaction, while price has no significant effect on consumer satisfaction.
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN (PADA BENGKEL AHHAS CAHAYA MOTOR JAJAG BANYUWANGI) Najib, M Alfin; Setianingsih, Wahyu Eko; Saidah, Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.261 KB) | DOI: 10.36841/jme.v1i11.2561

Abstract

Penelitian ini bertujuan untuk menganalisis apakah ada pengaruh kualitas pelayanan terhadap kepuasan pelanggan di Bengkel AHASS CAHAYA MOTOR Jajag Banyuwangi. Data penelitian ini diperoleh dari penyebaran kuesioner yang berjumlah 100 responden. Metode analisis yang digunakan yaitu analisis regresi liniar berganda dan diolah mengunakan SPSS 20. Populasi pada penelitian ini adalah seluruh pelanggan dari bengkel AHASS Cahaya Motor. Teknik pengambilan sampel dalam penelitian ini adalah non Probability Sampling dengan teknik purposive sampling. Hasil dari penelitian ini menunjukkan bahwa terdapat nilai signifikansi sebesar 0.000 (0.000 <0,05). Nilai tersebut dapat membuktikan hipotesis diterima, yang berarti bahwa ada pengaruh kualitas pelayanan, harga, lokasi terhadap kepuasan pelanggan di Ahass Cahaya Motor Jajag Banyuwangi.
Co-Authors A Halim Abdillah, Yusuf Achmad Hasan Hafidzi Alizah, Aprilia Ulva Noer Amelia, Rita Andini, Intan Nur Anggraeni, Weni Nur Ardhiza, Anabella Rieska Ariyanto, Moh Noval Ariyanto, Moh. Noval Aspirandi, Rendy Mirwan Ayu, Nirendra Dyah Bayu Wijayantini, Bayu Camelia, Camelia Dwi Budi Santoso Fadjriansyah, Agung Falina, Askia Salsabila Fardela, Yusfi Nila Fariha, Auva Novia Febrianti, Dina Deltalia Febrianto, Farid Feti Fatimah Hardiyanto, Deris Honi Dwi Haris Hermawan, Haris Ikfani, Firsa Zerlinda Azza Ira Puspita Dewi, Ira Puspita Islami, Riska Miftahul Izzudin, Ahmad Juwita, Nurma Intan Kurniasari, Rizki Sefya Maftahah, Riif Maharani, Puteri Devi Maheni Ika Sari Murtaliningtyas, Wenny Najib, M Alfin Nursaidah Nursaidah, Nursaidah Pratiwi, Nandika Gema Putri, Tika Yulia Sari Rahayu, Jekti Rahim, Shafirda Ramadhana, Ramadhana Reskiputri, Tatid Diansari Retno Endah Supeni Rosita, Rurry Eka Rusdiyanto Rusdiyanto, Rusdiyanto Saidah, Nur Salsabilla, Zahratullidya Regita Sari, Serli Anggita Semowo, Seno Setyaningsih, Vike Dwi Suharto, Akhmad Sumowo, Seno Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tyas, Wenny Murtalining Wati Cantika Putri, Ayuni Alda Yonandra, Mita