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All Journal MODUS-Jurnal Ekonomi dan Bisnis International Journal of Multidisciplinary Reseach
Rostiani, Winda
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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INDUSTRI FASHION: MODEL PEMBENTUKAN LOYALITAS KONSUMEN MELALUI BISNIS DIGITAL DENGAN INOVASI Yusuf, Hardianti; Ilyas, Muhammad; Erwin, Erwin; Imam, Muh Abdi; Almahdy, Andi Muh; Maharani, Intan; Khaerunnisa, Khaerunnisa; Jasnur, Avrilia; Rostiani, Winda
Modus Vol. 37 No. 1 (2025): VOL 37 NO 1 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i1.10036

Abstract

This research aims to analyze the model for forming consumer loyalty through digital business with innovation. This research used quantitative methods with accidental sampling techniques so that 101 people were obtained as samples. Data were analyzed using the Structual Equation Model Partial Least Square (SEM PLS) method. The research results show that digital business does not have a positive effect on consumer loyalty, but digital business has a positive effect on innovation, and innovation has a significant effect on consumer loyalty. Other findings show that digital business has a positive effect on consumer loyalty which is mediated by innovation. This research contributes to the understanding of digital business and innovation influencing consumer loyalty in the fashion industry. The results can be used as a reference for the fashion industry to increase consumer loyalty through the application of digital technology and innovation. Keywords: consumer loyalty; digital business; innovation. Penelitian ini bertujuan menganalisis model pembentukkan loyalitas konsumen melalui bisnis digital dengan inovasi. Penelitian ini menggunakan metode kuantitatif dengan teknik aksidental sampling sehingga diperoleh 101 orang sebagai sampel. Data dianalisis menggunakan metode Structual Equation Model Partial Least Square (SEM PLS). Hasil penelitian menunjukkan bahwa bisnis digital tidak berpengaruh positif terhadap loyalitas konsumen, namun bisnis digital berpengaruh positif terhadap inovasi, dan inovasi berpengaruh secara signifikan terhadap loyalitas konsumen, temuan lainnya menunjukkan bahwa bisnis digital berpengaruh positif terhadap loyalitas konsumen yang dimediasi oleh inovasi. Penelitian ini memberikan kontribusi dalam pemahaman tentang bisnis digital dan inovasi mempengaruhi loyalitas konsumen di industri fashion. Hasilnya dapat dijadikan acuan bagi industri fashion untuk meningkatkan loyalitas konsumen melalui penerapan teknologi digital dan inovasi. Kata kunci: loyalitas konsumen; bisnis digital; inovasi.
INDUSTRI FASHION: MODEL PEMBENTUKAN LOYALITAS KONSUMEN MELALUI BISNIS DIGITAL DENGAN INOVASI Yusuf, Hardianti; Ilyas, Muhammad; Erwin, Erwin; Imam, Muh Abdi; Almahdy, Andi Muh; Maharani, Intan; Khaerunnisa, Khaerunnisa; Jasnur, Avrilia; Rostiani, Winda
Modus Vol. 37 No. 1 (2025): VOL 37 NO 1 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i1.10036

Abstract

This research aims to analyze the model for forming consumer loyalty through digital business with innovation. This research used quantitative methods with accidental sampling techniques so that 101 people were obtained as samples. Data were analyzed using the Structual Equation Model Partial Least Square (SEM PLS) method. The research results show that digital business does not have a positive effect on consumer loyalty, but digital business has a positive effect on innovation, and innovation has a significant effect on consumer loyalty. Other findings show that digital business has a positive effect on consumer loyalty which is mediated by innovation. This research contributes to the understanding of digital business and innovation influencing consumer loyalty in the fashion industry. The results can be used as a reference for the fashion industry to increase consumer loyalty through the application of digital technology and innovation. Keywords: consumer loyalty; digital business; innovation. Penelitian ini bertujuan menganalisis model pembentukkan loyalitas konsumen melalui bisnis digital dengan inovasi. Penelitian ini menggunakan metode kuantitatif dengan teknik aksidental sampling sehingga diperoleh 101 orang sebagai sampel. Data dianalisis menggunakan metode Structual Equation Model Partial Least Square (SEM PLS). Hasil penelitian menunjukkan bahwa bisnis digital tidak berpengaruh positif terhadap loyalitas konsumen, namun bisnis digital berpengaruh positif terhadap inovasi, dan inovasi berpengaruh secara signifikan terhadap loyalitas konsumen, temuan lainnya menunjukkan bahwa bisnis digital berpengaruh positif terhadap loyalitas konsumen yang dimediasi oleh inovasi. Penelitian ini memberikan kontribusi dalam pemahaman tentang bisnis digital dan inovasi mempengaruhi loyalitas konsumen di industri fashion. Hasilnya dapat dijadikan acuan bagi industri fashion untuk meningkatkan loyalitas konsumen melalui penerapan teknologi digital dan inovasi. Kata kunci: loyalitas konsumen; bisnis digital; inovasi.
IMPLEMENTATION OF THE SMART VILLAGE CONCEPT BASED ON LOCAL WISDOM THROUGH THE EMPOWERMENT OF OFFICIALS AND THE COMMUNITY OF TABAH VILLAGE IN THE KKN PROGRAM Alda; Rostiani, Winda; Aprilianti, Imelda; Chairulnisa; Try Lestari, Puspita; Nursafina; Ulfiyah Nabila, Andi; Sabir, Firnawati; Nurul Hidayah; Fatima, Siti; Asril Muslim, M.; Sabani, Akbar
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Smart Village Community Service Program (KKN) based on local wisdom in Tabah Village aims to encourage village transformation towards more modern, inclusive, and digitally oriented governance. This activity uses the Asset-Based Community Development (ABCD) approach as the main strategy to map, optimize, and empower local assets, including human resources, economic potential, social institutions, and village digital infrastructure. The program implementation includes mapping village assets, digital literacy training, assistance in using the DIGIDES platform, creating village websites and social media accounts, and compiling maps and infographics of public services. The results of the activity show that the ABCD approach has succeeded in increasing the capacity of village officials in digital administration, expanding access to public information, and encouraging the active role of youth and the community in the digital transformation of the village. Although there are still obstacles in the form of limited internet access and digital literacy among some residents, high community participation and support from village officials are factors that support the sustainability of the program. Overall, this KKN activity proved that the integration of digital technology and local wisdom through the ABCD approach can be an effective model in the development of an independent and sustainable Smart Village.
Co-Authors Alda Almahdy, Andi Muh Aprilianti, Imelda Asril Muslim, M. Chairulnisa Erwin Erwin FATIMA, SITI Imam, Muh Abdi Jasnur, Avrilia Khaerunnisa Khaerunnisa, Khaerunnisa Maharani, Intan Muhammad Ilyas Nursafina Nurul Hidayah Sabani, Akbar Sabir, Firnawati Try Lestari, Puspita Ulfiyah Nabila, Andi Yusuf, Hardianti