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All Journal MODUS-Jurnal Ekonomi dan Bisnis Priviet Social Sciences Journal JIFA (Journal of Islamic Finance and Accounting)
Jasnur, Avrilia
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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INDUSTRI FASHION: MODEL PEMBENTUKAN LOYALITAS KONSUMEN MELALUI BISNIS DIGITAL DENGAN INOVASI Yusuf, Hardianti; Ilyas, Muhammad; Erwin, Erwin; Imam, Muh Abdi; Almahdy, Andi Muh; Maharani, Intan; Khaerunnisa, Khaerunnisa; Jasnur, Avrilia; Rostiani, Winda
Modus Vol. 37 No. 1 (2025): VOL 37 NO 1 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i1.10036

Abstract

This research aims to analyze the model for forming consumer loyalty through digital business with innovation. This research used quantitative methods with accidental sampling techniques so that 101 people were obtained as samples. Data were analyzed using the Structual Equation Model Partial Least Square (SEM PLS) method. The research results show that digital business does not have a positive effect on consumer loyalty, but digital business has a positive effect on innovation, and innovation has a significant effect on consumer loyalty. Other findings show that digital business has a positive effect on consumer loyalty which is mediated by innovation. This research contributes to the understanding of digital business and innovation influencing consumer loyalty in the fashion industry. The results can be used as a reference for the fashion industry to increase consumer loyalty through the application of digital technology and innovation. Keywords: consumer loyalty; digital business; innovation. Penelitian ini bertujuan menganalisis model pembentukkan loyalitas konsumen melalui bisnis digital dengan inovasi. Penelitian ini menggunakan metode kuantitatif dengan teknik aksidental sampling sehingga diperoleh 101 orang sebagai sampel. Data dianalisis menggunakan metode Structual Equation Model Partial Least Square (SEM PLS). Hasil penelitian menunjukkan bahwa bisnis digital tidak berpengaruh positif terhadap loyalitas konsumen, namun bisnis digital berpengaruh positif terhadap inovasi, dan inovasi berpengaruh secara signifikan terhadap loyalitas konsumen, temuan lainnya menunjukkan bahwa bisnis digital berpengaruh positif terhadap loyalitas konsumen yang dimediasi oleh inovasi. Penelitian ini memberikan kontribusi dalam pemahaman tentang bisnis digital dan inovasi mempengaruhi loyalitas konsumen di industri fashion. Hasilnya dapat dijadikan acuan bagi industri fashion untuk meningkatkan loyalitas konsumen melalui penerapan teknologi digital dan inovasi. Kata kunci: loyalitas konsumen; bisnis digital; inovasi.
Harmonizing Sharia Accounting and Corporate Culture: A Pathway to Better Decision-Making Syah, Arzal; Jafar, Erwin; Nurpratiwi, Dini; Jasnur, Avrilia; Ar Rasyid, Aidil; Imam, Abdi
JIFA (Journal of Islamic Finance and Accounting) Vol. 7 No. 2 (2024)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jifa.v7i2.10061

Abstract

This study explores the relationship between cognitive bias, heuristic bias, and corporate culture in the context of sharia accounting decision making in Indonesia. The results show that cognitive bias does not have a significant effect on decision making, while corporate culture is proven to moderate the effect of cognitive bias on sharia accounting decisions. On the other hand, heuristic bias also has no direct effect, and the interaction between corporate culture and heuristic bias does not show a significant impact. These findings emphasize the importance of corporate culture in forming a framework that can reduce the negative impact of cognitive bias in decision making. The practical implications of this study suggest that companies need to integrate sharia values ​​into their organizational culture to improve the quality of decision making, thereby creating a more transparent and accountable environment. Theoretically, this study contributes to the understanding of how psychological and cultural factors can influence each other in the context of sharia accounting, paving the way for further research that can deepen the analysis of the integration of sharia values ​​in business practices.    
The strategic role of women in economic growth through the lens of islamic economics in Indonesia Umar, Umar; Dewi, Evi Retno Cristiyan; Jasnur, Avrilia; Arlinda, Mutiara
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.699

Abstract

This study aims to analyze the strategic role of women as pillars of economic growth within the framework of the Islamic economy in Indonesia. A mixed-method approach was employed that combined quantitative and qualitative techniques. The quantitative method utilized Structural Equation Modeling (SEM) to measure the influence of women's variables on economic growth. Meanwhile, the qualitative approach adopted a literature review to analyze the structure of the Islamic economic framework in Indonesia. The results indicate that the Gender Development Index (GDI) significantly mediates and strengthens the influence of women-related indicators on economic growth. Women's education emerged as the most dominant factor, both directly and indirectly, followed by women's income. Meanwhile, female labor force participation and professional engagement exerted significant indirect effects on the GDI. These findings underscore the importance of inclusive gender-based development policies to support Indonesia’s sustainable economic growth. Furthermore, the analysis reveals that women’s involvement in economic sectors—particularly in the halal industry, Islamic microfinance, and the management of Islamic social funds such as zakat and waqf—has a significant impact on equitable and sustainable economic development. The Islamic economy provides a holistic value framework for empowering women as economic actors and agents of social transformation who maintain a balance between spiritual values and material progress. This study recommends the formulation of gender-inclusive Islamic macroeconomic policies and the enhancement of Islamic financial literacy and access for women. Thus, women’s empowerment in the Islamic economy is not merely a matter of equality but a strategic foundation for achieving just and sustainable national economic growth
Co-Authors Almahdy, Andi Muh Ar Rasyid, Aidil Arlinda, Mutiara Dewi, Evi Retno Cristiyan Erwin Erwin Imam, Abdi Imam, Muh Abdi Jafar, Erwin Khaerunnisa Khaerunnisa, Khaerunnisa Maharani, Intan Muhammad Ilyas Nurpratiwi, Dini Rostiani, Winda Syah, Arzal Umar Umar Yusuf, Hardianti