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All Journal JURNAL PENDIDIKAN TAMBUSAI Cakrawala Management Business Journal Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Journal of Artificial Intelligence and Digital Business Benefit : Journal of Bussiness, Economics, and Finance Jurnal Ilmiah Multidisiplin Indonesia Green Inflation: International Journal of Management And Strategic Business Leadership JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Matruty, Dinatonia
Fakultas Ekonomi Dan Bisnis Universitas Pattimura Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Digitalization and Circular Economy: Analysis of the Role and Strategy of Culinary Sector MSMEs in Salahutu District Villages Matruty, Dinatonia Jovery; Faisal, Muhammad
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of digitalization roles and strategies on the implementation of circular economy practices in micro, small, and medium enterprises (MSMEs) within the culinary sector in Tulehu Village, Salahutu District, Central Maluku. Using a quantitative approach, data were collected from 100 MSME actors through structured questionnaires and interviews, and analyzed using multiple linear regression with SPSS. The results show that the role of digitalization has a positive and significant effect on circular economy practices (β= 0.2965, p < 0.001), while digitalization strategies demonstrated an even greater positive and significant effect (β= 0.4205, p < 0.001). Together, these two variables explain 92.3% of the variance in circular economy practices, indicating a strong predictive capability. The findings confirm that technology adoption not only improves operational efficiency but also facilitates sustainable business models in line with the principles of reduce, reuse, recycle, and recovery. Strategically planned digitalization is more effective than technology adoption alone in promoting sustainability. This study contributes to the literature by integrating digital transformation with circular economy practices in the context of island-based MSMEs, and provides practical implications for policymakers and business actors in fostering sustainable local economic development.
EKONOMI KREATIF BERLANDASKAN NILAI KRISTIANI: MENGELOLA TALENTA UNTUK KEMANDIRIAN DAN PELAYANAN JEMAAT Matruty, Dinatonia Jovery
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v5i1.6878

Abstract

The creative economy is a strategic sector that relies on ideas, knowledge, and human creativity to generate added value and enhance competitiveness. In the context of the church, developing a creative economy grounded in Christian values offers an innovative approach to empowering congregations, particularly young generations, to achieve economic independence while strengthening their service. This community engagement program was conducted at GPM Wayame Congregation, involving 50 catechism students aged ?16 years. The program adopted a participatory approach through interactive lectures, group discussions, case studies, and Q&A sessions, covering topics such as the concept of the creative economy, classification of business types, strategies for utilizing local potential, and the integration of faith-based values including honesty, hard work, and service to others. Evaluation was carried out through pre-tests, post-tests, and observations of active participation. The results of the activity showed an increase in participants understanding from 62% to 89%, as well as their ability to identify five main categories of local potential: processed bananas, processed sago, smoked fish, fish floss, fish nuggets, fish scale handicrafts, and bamboo musical instruments. Business ideas generated included packaging innovation, digital marketing, and church bazaars. These findings confirm that the combination of contextual learning and Christian values can effectively enhance creativity, entrepreneurial ethics, and participant motivation. Moving forward, program sustainability can be strengthened through technical training, business mentoring, and the utilization of digital marketing strategies, with potential for replication in other congregations by adapting to their respective local contexts. ABSTRAKEkonomi kreatif merupakan salah satu sektor strategis yang mengandalkan ide, pengetahuan, dan kreativitas manusia untuk menciptakan nilai tambah serta mendorong daya saing. Dalam konteks gereja, pengembangan ekonomi kreatif berlandaskan nilai Kristiani menjadi pendekatan inovatif untuk memberdayakan jemaat, khususnya generasi muda, agar mandiri secara ekonomi sekaligus memperkuat pelayanan. Kegiatan pengabdian ini dilaksanakan di Jemaat GPM Wayame dengan melibatkan 50 siswa katekisasi berusia ?16 tahun. Program dirancang menggunakan metode partisipatif melalui ceramah interaktif, diskusi kelompok, studi kasus, dan tanya jawab, dengan materi mencakup konsep ekonomi kreatif, klasifikasi jenis usaha, strategi pemanfaatan potensi lokal, serta integrasi nilai-nilai iman seperti kejujuran, kerja keras, dan pelayanan kepada sesama. Evaluasi dilakukan melalui pre-test, post-test, dan observasi partisipasi aktif. Hasil kegiatan menunjukkan peningkatan pemahaman peserta dari 62% menjadi 89%, serta kemampuan mengidentifikasi lima kategori potensi lokal utama: olahan pisang, olahan sagu, ikan asap, abon ikan, nugget ikan, kerajinan sisik ikan, dan alat musik bambu. Ide usaha yang dihasilkan mencakup inovasi kemasan, pemasaran digital, dan bazar jemaat. Temuan ini mengonfirmasi bahwa kombinasi pembelajaran kontekstual dengan nilai-nilai Kristiani mampu meningkatkan kreativitas, etika wirausaha, dan motivasi peserta. Ke depan, keberlanjutan program dapat diperkuat melalui pelatihan teknis, pendampingan bisnis, dan pemanfaatan strategi pemasaran digital, serta berpotensi direplikasi di jemaat lain dengan adaptasi konteks lokal masing-masing.
Determinan Keputusan Mahasiswa Dalam Berinvestasi Matruty, Dinatonia Jovery; Borolla, Johanis Darwin; Regar, Erfendi
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v2.i2.p331-349

Abstract

Investment decisions are decisions made by managing assets or income owned to get profits in the future. This research was conducted by observing 110 students who are currently studying at Pattimura University, Faculty of Economics and Business, majoring in Accounting and Management. The research analysis uses quantitative analysis by looking at the relationship between the Independent variables Investment Knowledge, Investment Motivation, Investment Interest, Information Technology, Investor Behavior, Investor Perception and Financial Literacy on Investment Decisions. The results of the study show that Investment Knowledge, Investment Interest, Information Technology, Investor Perception and Financial Literacy have a positive and significant influence on Investment Decisions. Meanwhile, Investment Motivation and Investor Behavior have no influence on Investment Decisions.
Pengaruh Financial Literacy, Overconfidence dan Herding Behaviour Terhadap Keputusan Investasi Matruty, Dinatonia Jovery; Loppies, Lilian Sonya; Arifin, Hasmia Melati
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i1.p483-502

Abstract

The study aimed to investigate the influence of financial literacy, overconfidence, and herding behavior on investment decisions in PT. Phillip Securitas Ambon Branch. It involved active investors who had invested in PT. Phillip Sekuritas Ambon Branch until 2023, with a sample size of 33 respondents. Data collection took place from April to June 2023, using questionnaires. The collected data were analyzed using the multiple regression method with SPSS 26.0, The results indicated that all three hypotheses were accepted. Financial literacy had a significant positive impact on investment decisions, overconfidence also had a significant positive effect, and herding behavior showed a positive but not significant effect on investment decisions in PT. Phillip Sekuritas Ambon Branch. The study suggests that investors should focus on improving their financial literacy, avoid making decisions based solely on emotions or excessive self-confidence, and strive to be rational in their investment decisions.
MENGANALISIS KINERJA KEUANGAN PT UNILEVER INDONESIA, TBK PERIODE 2021-2024 MENGGUNAKAN RATIO KEUANGAN Matruty, Dinatonia Jovery
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 2 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i2.5174

Abstract

PT. Unilever Indonesia, Tbk is part of Unilever Global which has been operating in Indonesia for more than 1 (one). This company produces and markets products that are needed every day. Business challenges are getting bigger for Unilever in this digital era because many similar products are present. This writing is intended to find out the financial performance of PT. Unilever Indonesia, Tbk in 2021-2024. The analysis of the company's financial performance was carried out using financial ratio analysis, by utilizing balance sheet data and the company's income statement in the same year. The results of the analysis show that the financial performance of PT Unilever Indonesia, Tbk in 2021-2024 was not good in terms of liquidity ratio, leverage, efficiency, profitability ratio and market ratio. This condition is a sign for management to pay more attention to production so that it is not excessive in the warehouse, and the sales strategy must be managed again, so that the resulting profit can be maximized and at the same time become a magnet for new investors to invest in the company. The company must be selective in using debt and the financial structure must be considered. It is important for company management to pay attention to the company's financial performance because this will provide a comprehensive picture of the company's performance. ABSTRAK PT. Unilever Indonesia, Tbk bagian dari Unilever Global yang telah beroperasi di Indonesia lebih dari 1 (satu). Perusahaan ini memproduksi sekaligus memasarkan produk-produk yang dibutuhkan sehari-hari. Tantangan bisnis semakin besar bagi Unilever di era digital ini karena banyak produk-produk sejenis yang hadir. Penulisan ini dimaksudkan untuk mengetahu kinerja keuangan PT. Unilever Indonesia, Tbk tahun 2021-2024. Analisis kinerja keuangan perusahaan dilakukan menggunakan analisis ratio keuangan, dengan memanfaatkan data neraca dan laporan laba rugi perusahaan di tahun yang sama. Hasil analisis menunjukkan kinerja keuangan PT Unilever Indonesia, Tbk tahun 2021-2024 kurang baik di lihat dari ratio likuiditas, leverage, efisiensi, ratio profitabilitas dan ratio pasar. Kondisi ini menjadi penanda bagi manajemen untuk lebih memperhatikan produksi agar tidak berlebihan di gudang, juga strategi penjualan harus di manage kembali, sehingga laba yang dihasilkan bisa maksimal sekaligus menjadi magnet bagi investor baru untuk berinvestasi pada perusahaan. Perusahaan harus selektif menggunakan utang dan struktur finansial harus di perhatikan. Penting bagi manajemen perusahaan untuk memperhatikan kinerja keuangan perusahaan karena ini akan memberi gambaran kinerja perusahaan secara menyeluruh.
MEMBANGUN MENTAL JUARA BAGI IBU-IBU PELAKU UMKM DI DESA MAMALA KABUPATEN MALUKU TENGAH Lewaherilla, Novalien C; Huwae, Victor; Hiariey, Harvey; Matruty, Dinatonia; Christianty, Resti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28673

Abstract

Meningkatnya jumlah UMKM yang digeluti oleh ibu-ibu rumah tangga sebagai penopang ekonomi keluarga telah mmperlihatkan banyak kemajuan,. Meksipun demikian, ada banyak tantangan dan kendala yang dihadapi oleh ibu-ibu dalam memajukan usaha. Program Sosialisasi tentang pentingnya membangun Mental Juara dalam meningkatkan pendapatan keluarga menjadi sangat penting untuk ibu-ibu Pelaku UMKM di Desa Mamala , Kabupaten Maluku Tengah. Kegiatan PKM ini dirancang khusus dengan fokus pada peningkatan pemahaman, keterampilan, pengetahuan, dan mentalitas kewirausahaan dalam mengelola usaha sesuai potensi yang dimiliki . Program PKM ini mencakup serangkaian pelatihan, workshop dan share pengalaman oleh Dosen Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura, yang juga punya pengalaman sebagai praktisi bisnis.. Tujuan PKM ini untuk memberi pemahaman tentang Pentingnya Mental Juara bagi pelaku UMKM, dalam rangka meningkatkan pendapatan ibu-ibu pelaku usaha serta menjawab tantangan yang dihadapi dan memberikan solusi dalam melihat peluang usaha. Terdapat manfaat yang signifikan dari kegiatan ini, karena dengan bertambahnya pengetahuan, maka akan semakin merubah sikap dan perilaku positif ibu-ibu dalam meningkatkan perekonomian keluarga .
Co-Authors Anna Valensia Christianty de Fretes Arifin, Hasmia Melati Christianty, Resti de Fretes, Anna Valensia Christianty Hiariey, Harvey Huwae, Victor Johanis Darwin Borolla Lewaherilla, Novalien C Lilian Sonya Loppies Loppies, Liliana Sonya Matrutty, Theodora E A A Medellin Jesica Lawalata Muhammad Faisal Regar, Erfendi Restia Christianty Restia Christianty Sari Fatimah Seipatiseun, Maryo Natan Taliak, Dwi Yuni