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All Journal Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Management Science and Information Technology (IJMSIT) Journal of Innovative and Creativity
Lukitaningrum, Kristin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction Lukitaningrum, kristin; Isti Untari, Sri; Rahmawati, Anita; Nurpratiwi, Rahma; Dwi Ariyanti, Tika
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3539

Abstract

The decision to purchase or choose is a process in which consumers make a choice from various alternatives available, selecting the product that best fits their needs. Product quality, including performance, durability, and suitability, plays a significant role in this decision. In the context of higher education, product quality encompasses the study programs offered, innovations, and the added value provided to consumers, in this case, the students. STIEB "Perdana Mandiri" in Purwakarta is one of the most sought-after universities, and this study aims to understand how students make decisions when selecting a campus. This research uses a survey method with Likert scale questionnaires, with a sample of 150 individuals selected through purposive sampling. The method used is descriptive quantitative. The results of the study indicate that the factors of product, word of mouth, location, and price have a positive and significant effect on the decision to choose a campus and also influence student satisfaction. These findings highlight the importance of product quality and external factors in influencing students' decisions when selecting a higher education institution.
The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction Lukitaningrum, kristin; Isti Untari, Sri; Rahmawati, Anita; Nurpratiwi, Rahma; Dwi Ariyanti, Tika
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3539

Abstract

The decision to purchase or choose is a process in which consumers make a choice from various alternatives available, selecting the product that best fits their needs. Product quality, including performance, durability, and suitability, plays a significant role in this decision. In the context of higher education, product quality encompasses the study programs offered, innovations, and the added value provided to consumers, in this case, the students. STIEB "Perdana Mandiri" in Purwakarta is one of the most sought-after universities, and this study aims to understand how students make decisions when selecting a campus. This research uses a survey method with Likert scale questionnaires, with a sample of 150 individuals selected through purposive sampling. The method used is descriptive quantitative. The results of the study indicate that the factors of product, word of mouth, location, and price have a positive and significant effect on the decision to choose a campus and also influence student satisfaction. These findings highlight the importance of product quality and external factors in influencing students' decisions when selecting a higher education institution.
Pengambilan Keputusan Pembelian Produk Hasil Kewirausahaan Mahasiswa Program Studi Manajemen Pemasaran Warga Negara Berkebutuhan Khusus di Lingkungan Politeknik Negeri Jakarta Rovino Katuruni, Innas; Nur Praptiwi, Rahma; Lukitaningrum, Kristin
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.20411

Abstract

The Marketing Management Study Program for Citizens with Special Needs (MP-WNBK) at Politeknik Negeri Jakarta (PNJ) facilitates individuals with disabilities in obtaining vocational education at the diploma level. The current students of the MP-WNBK Study Program at PNJ consist of 70 active students with various disabilities, including hearing impairments (deaf), physical disabilities, Down syndrome, slow learners, Autism Spectrum Disorder (ASD), and Attention Deficit Hyperactivity Disorder (ADHD). One of the courses in the curriculum of MP-WNBK PNJ is the sales course in the 3rd semester, and Entrepreneurship 1 and 2 courses in the 5th and 6th semesters. In these three courses, students are encouraged to directly engage in business activities and have specific sales targets. Some students were able to generate profits exceeding IDR 2,000,000 in two months. This data sparked the author's curiosity to explore the decision-making process of buyers of products from MP-WNBK PNJ students. The data collection for this research was conducted from April to August 2024, located at the PNJ campus. This study used a survey method with a Likert-scale questionnaire. The sample size was 65 respondents, determined through purposive sampling. The research was conducted using a quantitative descriptive method. The conclusion of this study is that the reasons respondents purchased the products included attractive product appearance, recommendations from others, and immediate need. Support from the surrounding environment is strongly believed to be a major factor in their financial independence. Feedback from respondents for future product improvements includes enhancing promotions, increasing product variety, and improving labels and packaging to make them more appealing.
Peningkatan Kapasitas UPPKA Subur melalui Pendampingan Pengembangan Branding Produk Lukitaningrum, Kristin; Rahmawati, Anita; Untari, Sri Isti; Praptiwi, Rahma Nur; Katuruni, Innas Rovino; Ariyanti, Tika Dwi; Vernanda, Genesa
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7092

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas kelembagaan dan daya saing produk UPPKA (Usaha Peningkatan Pendapatan Keluarga Akseptor) Subur melalui pengembangan branding produk. Permasalahan yang dihadapi UPPKA Subur berupa kurangnya identitas merek serta strategi pemasaran yang kuat untuk produk yang dihasilkan. Melalui program pengabdian masyarakat ini, tim pengabdi akan melakukan kegiatan sosialisasi dan bimbingan teknis terkait pelatihan branding pembuatan logo, kemasan dan strategi promosi digital. Kegiatan pengabdian ini adalah untuk meningkatkan keterampilan dalam merancang logo, tabel produk, dan pengemasan yang inovatif. Pelaksanaan kegiatan ini meliputi pelatihan branding dan desain produk, praktik pembuatan branding produk dan pelatihan pemasaran. Rangkaian kegiatan ini dilaksanakan mulai bulan Juni sampai Oktober 2025. Hasil dari kegiatan pengabdian ini adalah tersedianya logo, label produk dan
Co-Authors Anita Rahmawati Ariyanti, Tika Dwi Dwi Ariyanti, Tika Innas Rovino Katuruni Isti Untari, Sri Nur Praptiwi, Rahma Nurpratiwi, Rahma Rahma Nur Praptiwi Rovino Katuruni, Innas Untari, Sri Isti Vernanda, Genesa