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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Community Empowerment International Journal of Management Science and Information Technology (IJMSIT) Journal of Innovative and Creativity
Lukitaningrum, Kristin
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction Lukitaningrum, kristin; Isti Untari, Sri; Rahmawati, Anita; Nurpratiwi, Rahma; Dwi Ariyanti, Tika
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3539

Abstract

The decision to purchase or choose is a process in which consumers make a choice from various alternatives available, selecting the product that best fits their needs. Product quality, including performance, durability, and suitability, plays a significant role in this decision. In the context of higher education, product quality encompasses the study programs offered, innovations, and the added value provided to consumers, in this case, the students. STIEB "Perdana Mandiri" in Purwakarta is one of the most sought-after universities, and this study aims to understand how students make decisions when selecting a campus. This research uses a survey method with Likert scale questionnaires, with a sample of 150 individuals selected through purposive sampling. The method used is descriptive quantitative. The results of the study indicate that the factors of product, word of mouth, location, and price have a positive and significant effect on the decision to choose a campus and also influence student satisfaction. These findings highlight the importance of product quality and external factors in influencing students' decisions when selecting a higher education institution.
The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction Lukitaningrum, kristin; Isti Untari, Sri; Rahmawati, Anita; Nurpratiwi, Rahma; Dwi Ariyanti, Tika
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3539

Abstract

The decision to purchase or choose is a process in which consumers make a choice from various alternatives available, selecting the product that best fits their needs. Product quality, including performance, durability, and suitability, plays a significant role in this decision. In the context of higher education, product quality encompasses the study programs offered, innovations, and the added value provided to consumers, in this case, the students. STIEB "Perdana Mandiri" in Purwakarta is one of the most sought-after universities, and this study aims to understand how students make decisions when selecting a campus. This research uses a survey method with Likert scale questionnaires, with a sample of 150 individuals selected through purposive sampling. The method used is descriptive quantitative. The results of the study indicate that the factors of product, word of mouth, location, and price have a positive and significant effect on the decision to choose a campus and also influence student satisfaction. These findings highlight the importance of product quality and external factors in influencing students' decisions when selecting a higher education institution.
Pengambilan Keputusan Pembelian Produk Hasil Kewirausahaan Mahasiswa Program Studi Manajemen Pemasaran Warga Negara Berkebutuhan Khusus di Lingkungan Politeknik Negeri Jakarta Rovino Katuruni, Innas; Nur Praptiwi, Rahma; Lukitaningrum, Kristin
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.20411

Abstract

The Marketing Management Study Program for Citizens with Special Needs (MP-WNBK) at Politeknik Negeri Jakarta (PNJ) facilitates individuals with disabilities in obtaining vocational education at the diploma level. The current students of the MP-WNBK Study Program at PNJ consist of 70 active students with various disabilities, including hearing impairments (deaf), physical disabilities, Down syndrome, slow learners, Autism Spectrum Disorder (ASD), and Attention Deficit Hyperactivity Disorder (ADHD). One of the courses in the curriculum of MP-WNBK PNJ is the sales course in the 3rd semester, and Entrepreneurship 1 and 2 courses in the 5th and 6th semesters. In these three courses, students are encouraged to directly engage in business activities and have specific sales targets. Some students were able to generate profits exceeding IDR 2,000,000 in two months. This data sparked the author's curiosity to explore the decision-making process of buyers of products from MP-WNBK PNJ students. The data collection for this research was conducted from April to August 2024, located at the PNJ campus. This study used a survey method with a Likert-scale questionnaire. The sample size was 65 respondents, determined through purposive sampling. The research was conducted using a quantitative descriptive method. The conclusion of this study is that the reasons respondents purchased the products included attractive product appearance, recommendations from others, and immediate need. Support from the surrounding environment is strongly believed to be a major factor in their financial independence. Feedback from respondents for future product improvements includes enhancing promotions, increasing product variety, and improving labels and packaging to make them more appealing.
Technical Guidance for Making Date Milk Product Labels Vernanda, Genesa; Istia, Maria Nino; Katuruni, Innas Rovino; Ariyanti, Tika Dwi; Praptiwi, Rahma Nur; Lukitaningrum, Kristin; Rahmawati, Anita; Untari, Sri Isti
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Through community service activities, the implementing team will provide education to MSME groups that produce date milk. This activity includes counseling on creating attractive and informative product labels. The main objective of this activity is to increase the capacity of MSMEs to manage their businesses professionally, legally, and with high competitiveness in an increasingly competitive market. The implementation of this community service activity includes education on the importance of product labels and label-making procedures. This series of activities will be carried out from June to October 2025. The result of this community service activity is the availability of new product logos and labels tailored to marketing strategies.
Strengthening inclusive entrepreneurship: Excel-based COGS literacy for special needs educators Praptiwi, Rahma Nur; Ariyanti, Tika Dwi; Vernanda, Genesa; Katuruni, Innas Rovino; Untari, Sri Isti; Rahmawati, Anita; Lukitaningrum, Kristin; Istia, Maria Nino; Al Bakri, M. Jamal
Community Empowerment Vol. 11 No. 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15168

Abstract

Limited numerical literacy and the lack of systematic learning media are primary obstacles to teaching entrepreneurship to Individuals with Special Needs (IBK). This community service program aims to enhance the capacity of educators at Yayasan Sanur Akademi Inspirasi in delivering visual and measurable Cost of Goods Sold (COGS) calculation materials. The implementation methodology utilized a participatory approach through intensive training, Microsoft Excel-based technical mentoring, and the development of adaptive modules. Results demonstrated a significant improvement in teachers' technical skills in constructing applicable COGS simulations for students. Program outputs, including automated Excel templates, learning modules, and video tutorials, have been integrated into the foundation's entrepreneurship curriculum, ensuring program sustainability. This initiative proves that simple technology support, visually adapted, is effective in overcoming financial literacy barriers within inclusive education ecosystems.
Co-Authors Al Bakri, M. Jamal Anita Rahmawati Ariyanti, Tika Dwi Dwi Ariyanti, Tika Innas Rovino Katuruni Isti Untari, Sri Istia, Maria Nino Nur Praptiwi, Rahma Nurpratiwi, Rahma Rahma Nur Praptiwi Rovino Katuruni, Innas Untari, Sri Isti Vernanda, Genesa