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ANALISIS DAMPAK PENGEMBANGAN PARIWISATA PANTAI MANIKIN DALAM MENINGKATKAN KESEJAHTRAAN EKONOMI MASYARAKAT KELURAHAN TARUS KABUPATEN KUPANG NUSA TENGGARA TIMUR Missa, Vebriaty Veronika; Ballo, Fransina Wehelmina; Tiwu, Maria Indriyani Hewe
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2943

Abstract

The current development of Manikin Beach as a tourist destination is almost optimal, this has an impact on increasing the level of community welfare. The aim of this research is to determine the impact of developing Manikin Beach tourism on the socio-economic life of the Tarus Village community, as well as supporting and inhibiting factors for tourism development that will have an impact. on the economy of the Tarus community. This research uses a descriptive method with a qualitative approach and the data sources used by researchers are primary data and secondary. Data collection techniques through interviews and documentation. The data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of the research show that the development of Manikin Beach tourism has an impact on the economic welfare of the people of Tarus Village who are around the tourist attraction. The significant impact felt by the people of Tarus Village is the opening of business opportunities, these business opportunities consist of culinary businesses and grocery stores. The income received by the community from the results of the business they run can meet family needs, education costs and health costs. Supporting factors for tourism development in improving the economic welfare of the Tarus Village community are tourist attractions, facilities and services, ease of reaching tourist locations, hospitality offered and tourist attraction fees. Meanwhile, the inhibiting factors are the lack of human resources (HR) and lack of supervision from the government. Keywords: Impact, Development, Inhibiting Factors, Manikin Beach, Supporting Factors.
Pelatihan Peningkatan Nilai Produk Holtikultura Berbasis Digitalisasi pada Kelompok Tani Langke Rembong Tiwu, Maria Indriyani Hewe; Ballo, Fransina W.; Molidya, Aldarine; Tomosowa, Olivia L. E
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.3766

Abstract

Purpose: The aim of this training to develop the skills and expertise of horticultural farmer groups through digital marketing to increase farmer income. Methodology/approach: The method used is socialization and training for horticulture farmer groups, Langke Rembong, Central Manggarai Regency, East Nusa Tenggara Province. This training begins with the socialization of increasing the value of horticultural products and marketing strategies through online marketing. Training to increase the value of horticultural products is carried out on online packaging and marketing using social media. Results/findings: Socialization and training activities have provided knowledge transformation and direct application regarding increasing the value of horticultural farming products and online marketing in the form of Facebook business. and increasing sales of horticultural farming products and expanding market networks thereby providing economic improvements for farmer groups in Langke Rembong. Conclusions: This community service program successfully enhanced the value of horticultural products through digitalization and online marketing, while strengthening the farmers’ economy in Langke Rembong through continuous assistance. Limitations: This training has not yet reached the stage of distributing horticultural agricultural products to hotels and restaurants in the Labuan Bajo tourism area. Contribution: This training improving their skills to digital marketing and expanding their share market of holticultural products and improving their economics household.