Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin West Science West Science Social and Humanities Studies
Ellyany Sinaga, Hommy Dorthy
Unknown Affiliation
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia Ellyany Sinaga, Hommy Dorthy; Fenny, Fenny; Nainggolan, Elisabeth; Januarty, Widalicin
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.956

Abstract

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.
Analisis Bibliometrik tentang Efektivitas Media Sosial dalam Meningkatkan Loyalitas Konsumen terhadap Produk Berkelanjutan Malisa, Subfian; Zulfikri , Agung; Ellyany Sinaga, Hommy Dorthy
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1486

Abstract

Penelitian ini mengeksplorasi pengaruh media sosial dalam memfasilitasi kepuasan dan loyalitas pelanggan, dengan fokus khusus pada integrasi nilai keberlanjutan dalam strategi pemasaran. Menggunakan analisis bibliometrik dan visualisasi data VOSviewer, studi ini mengidentifikasi klaster utama dalam literatur yang berkaitan dengan pemasaran digital, produk berkelanjutan, dan tanggung jawab sosial perusahaan (CSR). Hasil penelitian menunjukkan tren peningkatan fokus pada keberlanjutan sebagai elemen penting dalam membangun loyalitas pelanggan dalam era digital. Penelitian ini juga menyoroti perubahan paradigma dalam strategi pemasaran akibat pandemi COVID-19, mengungkapkan bagaimana perusahaan menyesuaikan pendekatan mereka untuk tetap relevan dan efektif dalam kondisi pasar yang berubah. Melalui analisis kolaborasi antar peneliti, penelitian ini juga mencatat peluang untuk sinergi akademis lebih lanjut, yang dapat membantu mengintegrasikan berbagai perspektif dalam menghadapi tantangan pemasaran kontemporer.
Co-Authors Fenny Fenny Januarty, Widalicin Malisa, Subfian Nainggolan, Elisabeth Zulfikri , Agung