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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Coding: Jurnal Komputer dan Aplikasi Persona: Jurnal Psikologi Indonesia Jurnal Telematika JURNAL ILMIAH FEASIBLE (JIF) Jurnal Disrupsi Bisnis Syntax: Journal of Software Engineering, Computer Science and Information Technology Journal of Electrical Engineering, Energy, and Information Technology Majalah Ilmiah Peternakan
Suhardi .
Program Studi Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tribhuwana Tunggadewi
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Veterinary Other

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Pengaruh Media Sosial, Brand Image Dan Promosi Terhadap Penjualan Distro Pelangi Batu Aji Kota Batam Sembiring, Nico Demus; ., Suhardi
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.14-27.35285

Abstract

This research aims to investigate how social media, brand image and promotions influence sales of the Pelangi Batu Aji distro, Batam City. This population is taken based on the number of product sales in July 2023 which reached 186 consumers. In order to determine the sample, 127 respondents were selected using the Slovin formula method and sampling was carried out using simple random sampling. Data analysis in this research involves multiple linear regression, which includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of multiple linear regression analysis show that social media factors have an influence of 20.4% on sales. Brand image has an influence of 32.5% on sales. Promotions have an influence of 11.5% on sales. In order to explain the extent to which these factors influence sales, coefficient of determination (R2) analysis is used. The results show that social media, brand image and promotion factors together explain 68.8% of the variation in sales of the Pelangi Batu Aji distro, Batam City. Furthermore, the results of the t test and F test confirm that social media, brand image and promotion have a positive and significant influence on sales of the Pelangi Batu Aji distro, Batam City.
Pengaruh Kualitas Produk, Brand Image, dan WOM Terhadap Keputusan Pembelian Produk Herborist di Kota Batam Susanto, Fernando; ., Suhardi
Jurnal Disrupsi Bisnis Vol. 7 No. 2 (2024): [Maret-April] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i2.37650

Abstract

This research aims to determine the influence of product quality, brand image, and word of mouth on the decision to purchase Herborist products. The independent variables studied are product quality, brand image, and word of mouth, while the dependent variable is purchasing decisions. The population of this research is all consumers of PT. Sukses Jaya Indah, Batam, the exact number of which is not known. The sample for this research consisted of 170 respondents using non-probability sampling techniques, namely saturated sampling. Data collection was carried out through distributing questionnaires and data analysis. The results show that product quality has a significant influence on purchasing decisions, brand image has a significant influence on purchasing decisions and word of mouth has a significant influence on purchasing decisions. Apart from that, research shows that product quality, brand image and word of mouth together (simultaneously) have a significant influence on purchasing decisions.
SISTEM KEAMANAN KOTAK AMAL BERBASIS INTERNET OF THINGS (IOT) Yasharsujud, Fauzi; Ruslianto, Ikhwan; ., Suhardi
Coding: Jurnal Komputer dan Aplikasi Vol 11, No 1 (2023): Edisi April 2023
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/coding.v11i1.58035

Abstract

Kotak amal adalah suatu wadah prasarana infaq, sadaqah maupun sebagai wadah penyaluran aktivitas pembangunan tempat ibadah Masjid, tidak seperti dulu kotak amal hanya dapat dijumpai di tempat ibadah, saat ini kotak amal dapat dengan mudah dijumpai pada ruang-ruang publik namun kurangnya faktor pengawasan dan keamanan terhadap kotak amal, membuat terjadinya kejahatan pada kotak amal meliputi pencurian dan pembukaan paksa. Kemudian dengan memanfaatkan sistem berbasis Internet of Things yang dapat pemantauan dan mengendalian dari jarak jauh, diharapkan dapat mengurangi kejahatan terhadap kotak amal. NodeMCU ESP32 digunakan sebagai kendali keseluruhan komponen perangkat keras dan perangkat lunak, Modul GPS untuk mengolah data lokasi, sensor getar sebagai tanda notifikasi apabila ada getaran dari kotak amal, Sensor buzzer sebagai tanda notifikasi dalam bentuk bunyi, dan RFID Sebagai keylook kotak amal menggunakan kartu. Pengujian dilakukan sebanyak 3x pengujian, pengujian pertama didapatkan keefektifan 90% dan nilai error sebesar 10%, dalam pembacaan lokasi, pengujian kedua respon time notifikasi didapatkan keefektifan akurasi 95% dan error sebesar 5%, pengujian terakhir respon time RFID didapatkan keefektifan akurasi 95% dan error 5%, Hasil pengujian sistem yang diterapkan langsung pada kotak amal menunjukkan dapat memudahkan user dalam pemantauan dibandingkan yang dilakukan secara manual.
PERANCANGAN APLIKASI MONITORING KEHADIRAN DAN KEGIATAN PESERTA MAGANG BERBASIS WEB Kesuma, Mahfuzhah Rahma; Tanjung, Dewi Aulia; ., suhardi
Syntax : Journal of Software Engineering, Computer Science and Information Technology Vol 6, No 2 (2025): Desember 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/syntax.v6i2.7947

Abstract

Program magang menghubungkan pembelajaran teori dengan pengalaman kerja nyata. Namun, pemantauan manual terhadap kehadiran dan aktivitas peserta sering menimbulkan keterlambatan laporan dan ketidakakuratan data, sehingga menurunkan efisiensi pengawasan. Penelitian ini bertujuan untuk merancang dan mengembangkan aplikasi monitoring berbasis web guna meningkatkan efisiensi, akurasi, serta transparansi dalam pengelolaan kegiatan magang. Sistem dikembangkan menggunakan PHP, MySQL, dan HTML dengan fitur pencatatan kehadiran, pelaporan kegiatan, unggah dokumentasi, pengelolaan sertifikat, serta penilaian secara real-time. Proses pengembangan menggunakan metode Waterfall yang meliputi analisis kebutuhan, perancangan, implementasi, dan pengujian. Berdasarkan hasil pengujian Black Box, seluruh fitur sistem seperti login, input kehadiran, pencatatan kegiatan, dan pembuatan sertifikat berjalan dengan baik tanpa kesalahan fungsional. Hasil menunjukkan bahwa aplikasi ini meningkatkan akurasi data, mengurangi kesalahan manusia, memperkuat transparansi, serta memberikan kemudahan bagi pembimbing dalam memantau peserta magang secara efektif dan efisien. Kata Kunci____ Magang, Monitoring, Aplikasi Web.
THE IMPACT OF SALES PROMOTION, CONTENT MARKETING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING DECISIONS FOR BEEF PRODUCTS IN E-COMMERCE: A STUDY OF URBAN CONSUMERS WIDIARTA, I P. G. D.; C., QAMARA; ., SUHARDI; M. H., WIJAKESUMA; A., WIBOWO
MAJALAH ILMIAH PETERNAKAN Vol. 28 No. 1 (2025): Vol. 28 No. 1 (2025)
Publisher : Faculty of Animal Husbandry, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MIP.2025.V28.i01.p09

Abstract

E-commerce has revolutionized the way consumers shop, especially in urban areas, transforming purchasing behaviors for essential commodities like beef. This study examines the impact of sales promotion, content marke- ting, and shopping lifestyle on impulse buying decisions for beef products among urban consumers in East Kali- mantan, Indonesia. Using a quantitative approach with a causal-comparative design, data were collected from 300 respondents through online surveys and analyzed using Structural Equation Modeling (SEM). The results indicate that content marketing has the most substantial influence on impulse buying decisions, as engaging and emoti- onally resonant content fosters consumer interest and drives unplanned purchases. Sales promotion, including discounts, coupons, and time-limited offers, is the second most influential factor, creating urgency and increasing perceived value. A shopping lifestyle, characterized by preferences for convenience and efficiency, also significantly affects impulse buying, though its impact is comparatively weaker. These findings underscore the importance of integrating compelling content with strategic promotional efforts to optimize consumer engagement and stimulate impulsive purchasing behavior. This research provides valuable insights for e-commerce businesses to enhance their marketing strategies and adapt to the evolving preferences of urban consumers in emerging markets like In- donesia, contributing to improved competitiveness in the digital economy.
Co-Authors . Martini . Nurchafipah A., WIBOWO Ahmad Syauqy Andik Matulessy Aropah, Yuni C., QAMARA Daniel, . Dede Indah Sari Steffani Dian Harnita Fitri Imansyah Gedinal, Jemi Halimah, . Ikhwan Ruslianto Ina . Kesuma, Mahfuzhah Rahma Kiki, . Lily Thamrin M. H., WIJAKESUMA Nirmala, Ayu Oktaviani, Ditha Putra, Leonardus Sandy Ade Rica Fransiska Sedtyarum, Wiska Sembiring, Nico Demus Sembiring, Stevanus Senjaya, Yulius Sandi Sri Pujiati Susanto, Fernando Susetyowati Tampubolon, Anthon Tanjung, Dewi Aulia Tasiwa, Aldan W, F. Trias Pontia WIDIARTA, I P. G. D. Yasharsujud, Fauzi