Article Per Year (5 Year)
p-Index From 2020 - 2025
0.882
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Coding: Jurnal Komputer dan Aplikasi Persona: Jurnal Psikologi Indonesia Jurnal Telematika JURNAL ILMIAH FEASIBLE (JIF) Jurnal Disrupsi Bisnis Journal of Electrical Engineering, Energy, and Information Technology
Suhardi .
Program Studi Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tribhuwana Tunggadewi
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pengaruh Media Sosial, Brand Image Dan Promosi Terhadap Penjualan Distro Pelangi Batu Aji Kota Batam Sembiring, Nico Demus; ., Suhardi
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.14-27.35285

Abstract

This research aims to investigate how social media, brand image and promotions influence sales of the Pelangi Batu Aji distro, Batam City. This population is taken based on the number of product sales in July 2023 which reached 186 consumers. In order to determine the sample, 127 respondents were selected using the Slovin formula method and sampling was carried out using simple random sampling. Data analysis in this research involves multiple linear regression, which includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of multiple linear regression analysis show that social media factors have an influence of 20.4% on sales. Brand image has an influence of 32.5% on sales. Promotions have an influence of 11.5% on sales. In order to explain the extent to which these factors influence sales, coefficient of determination (R2) analysis is used. The results show that social media, brand image and promotion factors together explain 68.8% of the variation in sales of the Pelangi Batu Aji distro, Batam City. Furthermore, the results of the t test and F test confirm that social media, brand image and promotion have a positive and significant influence on sales of the Pelangi Batu Aji distro, Batam City.
Pengaruh Kualitas Produk, Brand Image, dan WOM Terhadap Keputusan Pembelian Produk Herborist di Kota Batam Susanto, Fernando; ., Suhardi
Jurnal Disrupsi Bisnis Vol. 7 No. 2 (2024): [Maret-April] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i2.37650

Abstract

This research aims to determine the influence of product quality, brand image, and word of mouth on the decision to purchase Herborist products. The independent variables studied are product quality, brand image, and word of mouth, while the dependent variable is purchasing decisions. The population of this research is all consumers of PT. Sukses Jaya Indah, Batam, the exact number of which is not known. The sample for this research consisted of 170 respondents using non-probability sampling techniques, namely saturated sampling. Data collection was carried out through distributing questionnaires and data analysis. The results show that product quality has a significant influence on purchasing decisions, brand image has a significant influence on purchasing decisions and word of mouth has a significant influence on purchasing decisions. Apart from that, research shows that product quality, brand image and word of mouth together (simultaneously) have a significant influence on purchasing decisions.
SISTEM KEAMANAN KOTAK AMAL BERBASIS INTERNET OF THINGS (IOT) Yasharsujud, Fauzi; Ruslianto, Ikhwan; ., Suhardi
Coding: Jurnal Komputer dan Aplikasi Vol 11, No 1 (2023): Edisi April 2023
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/coding.v11i1.58035

Abstract

Kotak amal adalah suatu wadah prasarana infaq, sadaqah maupun sebagai wadah penyaluran aktivitas pembangunan tempat ibadah Masjid, tidak seperti dulu kotak amal hanya dapat dijumpai di tempat ibadah, saat ini kotak amal dapat dengan mudah dijumpai pada ruang-ruang publik namun kurangnya faktor pengawasan dan keamanan terhadap kotak amal, membuat terjadinya kejahatan pada kotak amal meliputi pencurian dan pembukaan paksa. Kemudian dengan memanfaatkan sistem berbasis Internet of Things yang dapat pemantauan dan mengendalian dari jarak jauh, diharapkan dapat mengurangi kejahatan terhadap kotak amal. NodeMCU ESP32 digunakan sebagai kendali keseluruhan komponen perangkat keras dan perangkat lunak, Modul GPS untuk mengolah data lokasi, sensor getar sebagai tanda notifikasi apabila ada getaran dari kotak amal, Sensor buzzer sebagai tanda notifikasi dalam bentuk bunyi, dan RFID Sebagai keylook kotak amal menggunakan kartu. Pengujian dilakukan sebanyak 3x pengujian, pengujian pertama didapatkan keefektifan 90% dan nilai error sebesar 10%, dalam pembacaan lokasi, pengujian kedua respon time notifikasi didapatkan keefektifan akurasi 95% dan error sebesar 5%, pengujian terakhir respon time RFID didapatkan keefektifan akurasi 95% dan error 5%, Hasil pengujian sistem yang diterapkan langsung pada kotak amal menunjukkan dapat memudahkan user dalam pemantauan dibandingkan yang dilakukan secara manual.
Co-Authors . Martini . Nurchafipah Ahmad Syauqy Andik Matulessy Aropah, Yuni Daniel, . Dede Indah Sari Steffani Dian Harnita Fitri Imansyah Gedinal, Jemi Halimah, . Ikhwan Ruslianto Ina . Kiki, . Lily Thamrin Nirmala, Ayu Oktaviani, Ditha Putra, Leonardus Sandy Ade Rica Fransiska Sedtyarum, Wiska Sembiring, Nico Demus Sembiring, Stevanus Senjaya, Yulius Sandi Sri Pujiati Susanto, Fernando Susetyowati Tampubolon, Anthon Tasiwa, Aldan W, F. Trias Pontia Yasharsujud, Fauzi