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All Journal Stilistika: Jurnal Pendidikan Bahasa dan Sastra WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Ferdiansyah, Irfan
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Morfofonemik Bahasa Indonesia pada Kata Serapan Bahasa Inggris yang Berawalan Fonem Voiceless: Kajian Teori Optimalitas Ferdiansyah, Irfan; Wagiati, Wagiati; Wahya, Wahya
Stilistika: Jurnal Pendidikan Bahasa dan Sastra Vol 17 No 2 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/st.v17i2.22890

Abstract

This study analyzes the morphophonemic prefix me- on English loanwords in Indonesian language. The approach used to dissect the problem is the Optimality Theory. The method used is a qualitative method with descriptive. The source used in this study is the corpus ind_mixed_2013 in the Corpora Collection Leipzig, and the dictionary source used is the dictionary of Alan M. Stevens and A. Ed. Schmidgall-Tellings entitled A Comprehensive Indonesian-English Dictionary, Second Edition. The purpose of this study is to find the optimal candidate produced by the speaker and find out the relationship between the optimal candidate and the candidate with the most frequency in the corpus. The results obtained in this study show that the candidates most often formed by BI speakers are candidates who have experienced nationalization [n], and [ŋ]. Then, BI speakers have become accustomed to using optimal candidates, except for absorption words that begin with the phonemes /p/, /s/, and /k/.
PENINGKATAN BRANDING UMKM DESA WONOKROMO MELALUI KEMASAN, LOGO, SERTIFIKAT HALAL, DAN INOVASI RASA Azizah, Luthfi Nur; Rahmawati, Nurhalizah Sugi; Masruroh; Komalasari, Tuti; Calesta, Verga Friscyla; Savitra, Tri Anjani; Erlangga, Adhitian Deva; Wijaya, Revaldo Rangga Putra Aji; Nurhidayatulloh, Farkhan; Ferdiansyah, Irfan
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v4i2.380

Abstract

Penelitian ini mengkaji strategi peningkatan branding Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Wonokromo dengan fokus pada pengembangan packaging, logo, edukasi sertifikat halal, dan inovasi rasa. Kebutuhan dan masalah diidentifikasi melalui observasi, wawancara, dan studi dokumentasi. Metode kualitatif digunakan. Untuk meningkatkan citra visual UMKM, perbaikan packaging dan logo dilakukan sebagai bagian dari program peningkatan branding. Peningkatan kapasitas UMKM dibantu oleh pendampingan legalitas dan manajemen bisnis, termasuk pembuatan logo dan pelatihan sertifikat halal. Sertifikat halal memberikan nilai tambah, meningkatkan kepercayaan pelanggan dan memperluas pasar, sementara inovasi rasa menghasilkan produk yang lebih menarik dan sesuai selera. Program ini berhasil meningkatkan brand awareness, citra positif, serta volume penjualan UMKM di Desa Wonokromo.
Morfofonemik Bahasa Indonesia pada Kata Serapan Bahasa Inggris yang Berawalan Fonem Voiceless: Kajian Teori Optimalitas Ferdiansyah, Irfan; Wagiati, Wagiati; Wahya, Wahya
Stilistika: Jurnal Pendidikan Bahasa dan Sastra Vol 17 No 2 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/st.v17i2.22890

Abstract

This study analyzes the morphophonemic prefix me- on English loanwords in Indonesian language. The approach used to dissect the problem is the Optimality Theory. The method used is a qualitative method with descriptive. The source used in this study is the corpus ind_mixed_2013 in the Corpora Collection Leipzig, and the dictionary source used is the dictionary of Alan M. Stevens and A. Ed. Schmidgall-Tellings entitled A Comprehensive Indonesian-English Dictionary, Second Edition. The purpose of this study is to find the optimal candidate produced by the speaker and find out the relationship between the optimal candidate and the candidate with the most frequency in the corpus. The results obtained in this study show that the candidates most often formed by BI speakers are candidates who have experienced nationalization [n], and [ŋ]. Then, BI speakers have become accustomed to using optimal candidates, except for absorption words that begin with the phonemes /p/, /s/, and /k/.
Co-Authors Azizah, Luthfi Nur Calesta, Verga Friscyla Erlangga, Adhitian Deva Komalasari, Tuti Masruroh Nurhidayatulloh, Farkhan Rahmawati, Nurhalizah Sugi Savitra, Tri Anjani Wagiati Wahya Wahya Wijaya, Revaldo Rangga Putra Aji