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The part that social media plays in advertising MSMEs goods in Patas 1 Village, Gunung Bintang Awi District, South Barito Regency Marlina, Dika; Yuriawati, Ardita; Subakti, Akbar Ridho; Darmawan, Cahyo Wahyu
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 4 No. 2 (2024): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v4i2.15459

Abstract

This study discusses the role of social media in marketing products of Micro, Small, and Medium Enterprises (MSMEs) in Patas 1 Village, Gunung Bintang Awai District, South Barito Regency. MSMEs are an essential sector in the village's economy, with various businesses such as culinary, handicrafts, and traditional weapon production. Social media platforms like Facebook and WhatsApp have helped some MSME actors expand their markets and increase product sales. However, some MSMEs have yet to utilize social media due to limited knowledge fully. This study aims to evaluate the effectiveness of social media use in MSME marketing and provide appropriate strategy recommendations. The evaluation methods used were interviews and direct observation. The study's findings indicate that social media significantly expands market networks, builds consumer interactions, and increases product sales. However, challenges such as lack of creativity and competition from similar products remain. Therefore, training and socialization on social media use for MSME actors are necessary to maximize their marketing potential in the digital era
PEMBUATAN PUPUK KOMPOS DARI LIMBAH ORGANIK RUMAH TANGGA DI DESA PATAS 1, KECAMATAN GUNUNG BINTANG AWAI, BARITO SELATAN Mubarak, M. Irsadul; Hidayat, Maulana; Hindom, Nelly; Isravel, Kristian; Darmawan, Cahyo Wahyu
Agrienvi: Jurnal Ilmu Pertanian Vol. 18 No. 2 (2024): Desember 2024: Journal Agrienvi
Publisher : Agrienvi: Jurnal Ilmu Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/aev.v18i2.15397

Abstract

Sampah telah menjadi isu lingkungan global yang mendesak, dengan tantangan yang beragam di setiap wilayah, baik dalam penanganan sampah organik maupun non-organik. Salah satu solusi yang efektif untuk menghadapi permasalahan ini adalah dengan melakukan pengolahan sampah. Pengolahan sampah bertujuan untuk mengurangi volume sampah serta memanfaatkan potensi yang terkandung di dalamnya, seperti menghasilkan bahan daur ulang, produk baru, dan energi. Pentingnya pengolahan sampah semakin meningkat seiring dengan bertambahnya volume sampah di berbagai daerah, serta kebutuhan akan metode penanganan yang tepat guna menjaga kebersihan dan estetika lingkungan. Di Kabupaten Barito Selatan, khususnya di Kecamatan Gunung Bintang Awai, sampah organik dapat diolah menjadi pupuk, sementara sampah non-organik, terutama plastik, dapat diubah menjadi paving block. Hasil penelitian ini juga disusun dalam bentuk ebook yang informatif dan menarik, dengan tujuan menginspirasi masyarakat dan mendorong aktivitas positif di komunitas.
Central Kalimantan Dayak Creative Dance Training as an Effort to Maintain Cultural Existence among Students at SDN 7 Pahandut, Palangka Raya City Astuti, Andi Arie; Mayangsari, Marrisa Aulia; Maulana, Muhammad Ahsin; Samosir, Hendro T.G; Darmawan, Cahyo Wahyu
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7514

Abstract

This service activity provides an experience of local culture, especially dance at Central Kalimantan, SDN 7 Pahandut in Central Kalimantan Dayak dance creations. Community service activities provide knowledge about the diversity of dances that exist in Central Kalimantan and increase students' ability to perform Central Kalimantan Dayak creative dance movements. For teachers, it is hoped that this activity will make it easier to determine the material to be taught as well as become a reference in the future learning process. Based on the activities carried out by the PKM Team during these 3 days, several results were obtained, including: Dance training was more popular with female students than male students. This is because students think that dancing is an activity or action that is generally carried out by women. So male students feel embarrassed to dance. In this case, the PKM Team provides training based on student interests and without any coercion on students. The initial training process is an introduction to the types of Central Kalimantan Dayak dance and creative dance that will be taught. This introduction is nailing to the training participants. From the coercion process, the result was that students began to get to know Central Kalimantan Dayak dance. This can be seen from the body movements of students who start to sculpt little by little. The dance demonstration given uses simple movements which are traditional Central Kalimantan Dayak dance movements that are modified and combine several traditional Central Kalimantan Dayak dance movements which are packaged according to elementary school children's dance movements so that they can be easily imitated by students.