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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Dinamika Jurnal Teknik Informatika dan Teknologi Informasi JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat
Tantik Sumarlin .
Universitas Sains Dan Teknologi Komputer
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian kepada Masyarakat Nusantara

 1 
Implementasi Digitalisasi UMKM di Kabupaten Boyolali Melalui Pelatihan Pemasaran Online Myra Andriana; Tantik Sumarlin; Sindhu Rakasiswi; Nining Fitriani; Dwi Setiawan; Yuli Fitrianto; Gibson Manalu; Ayyub Hamdanu Budi Nurmana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.936

Abstract

Mojosongo Subdistrict, Boyolali District with material on implementing marketing strategies by optimizing Facebook social media and endorsements through local influencers which aim to increase sales and increase buyer visits. Influencers can create an increased brand image, are inexpensive in cost and have a level of popularity, ability, reputation, and expertise in endorsing a product or service. The presentation of the material was accompanied by hands-on practice and also given time for discussion and questions and answers between the presenters and participants in community service activities (PkM). This activity was carried out face to face which was enthusiastically attended by the owners and employees of the AJB food stall in Boyolali. Online marketing training activities involve a team of lecturers from the University of Science and Computer Technology (STEKOM) Semarang from various cross-disciplinary fields, such as information systems, graphic design, computerized accounting and informatics engineering. It is hoped that from the results of this training, MSME actors can continue to improve their skills in the field of online marketing.
Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Widyaningsih, Dewi; Sumarlin, Tantik; Santoso, Agustinus Budi; Adriana, Myra; Dianta, Indra Ava; Setiawan, Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
Optimalisasi Artificial Intelligence (AI) Gamma App Dalam Membuat Presentasi Menarik dan Informatif Zusrony, Edwin; Santoso, Agustinus Budi; Dianta, Indra Ava; Kusumo, Haryo; Andriana, Myra; Magriyanti, Arie Atwa; Veliyanti, Reni; Purhita, Edy Jogatama; Sumarlin, Tantik
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4701

Abstract

Pelatihan dan pendampingan kegiatan pengabdian kepada masyarakat dengan topik optimaliasi AI (Artificial Intelligence) Gamma App dengan tujuan untuk meningkatkan kompetensi teknologi digital bagi para penggiat literasi di Desa Gladagsari, Kabupaten Boyolali. Kegiatan pelatihan ini dilakukan menggunakan metode presentasi, demostrasi, praktik, dan diskusi langsung. Pelatihan ini terdiri dari lima tahapan, yaitu Tahap sosialisasi, tahap pelatihan AI, tahap FGD, tahap pembuatan bahan presentasi, dan tahap evaluasi. Materi pelatihan berupa optimalisasi pembuatan bahan presentasi berupa PowerPoint yang menarik dengan bantuan AI Gamma App. Kegiatan dilaksanakan di Rumah Makan Ayam Goreng Mbah Bingah, Ampel, Boyolali dengan peserta berasal dari para penggiat literasi digital di Desa Galadagsari, Kabupaten Boyolali yang berjulmah 18 orang. Hasil implementasi berupa paraktik pembuatan PowerPoint dengan bantuan AI Gamma App dapat meningkatkan kompetensi literasi digital bagi para peserta pelatihan.
Co-Authors Adriana, Myra Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zainudin Andriana , Myra Andriana, Myra Ari Susanti Ayyub Hamdanu Budi Nurmana Badruzzaman, Muhammad Bambang Widjanarko Susilo Dewi Widyaningsih Dwi Setiawan Dwi Setiawan Echan Adam Edwin Zusrony Febryantahanuji Febryantahanuji Fia Rafiana Gibson Manalu Indra Ava Dianta Isnaini Khusnul Khotimah Kasih Purwantini Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Magriyanti, Arie Atwa Munadiroh Munadiroh Munadiroh, Munadiroh Myra Andriana Myra Andriana Myra Andriana Nining Fitriani Nining Fitriani NUR ROKHMAN Purhita, Edy Jogatama Reni Veliyanti Roymon Panjaitan Sindhu Rakasiswi Sindhu Rakasiwi Sukemi Kamto Sudibyo Suprapti Violitta Demo Ham Crisdayanti Yuli Fitrianto