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All Journal Jambura Science of Management Jurnal Pengabdian kepada Masyarakat Nusantara
Puspasari, Ernita Dian
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PELATIHAN PENGELOLAAN PELANGGAN DAN KEWIRAUSAHAAN PADA LUMBUNG STROBERI Fatmasari Endayani; Setyawati, Dyah; Kustiani, Lilik; Rakhmawati, Dewi; Akbar, Roby Nur; Puspasari, Ernita Dian; Cahyantini, Aryntika; Lestari, Resanti; Widiawati, Diah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Pengabdian kepada masyarakat bukan hanya tentang memberikan bantuan jangka pendek, tetapi juga tentang memperkuat kapasitas masyarakat untuk mencapai perubahan berkelanjutan. Pada program pengabdian kepada masyarakat ini melibatkan komunitas petani stroberi yang bernama Lumbung Stroberi dan berlokasi di desa Pandanrejo, Kota Batu. para petani stroberi akan diberikan pelatihan berupa cara mengelola pelanggan di era saat ini serta pelatihan Business Model Canvas (BMC). Tujuan dari kegiatan pengabdian ini adalah Para Petani stroberi mampu mengembangakan kegiatan ini bukan hanya sebagiai pengisi aktivitas tetapi juga mampu membuat ini sebagai cikal bakal produksi yang bisa meningkatkan pendapatan serta kemandirian masyarakat. Metode yang digunakan dalam pengabdian ini melalui 3 tahapan yaitu, tahap persiapan materi, pembukaan dan pengenalan, serta tahap pelaksanaan.
Willingness to Pay Analyse for Green Cosmetics Product in Malang City Puspasari, Ernita Dian; Endayani, Fatmasari; Herditya, Alfin Achmad Fahmi; Indira, Okshanela
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.23074

Abstract

Purpose: This research aims to determine the characteristics of green cosmetics consumers in the city of Malang. Additionally, it seeks to analyze the estimates and percentage changes in prices of green cosmetics products that consumers are willing to pay.Design/Methodology/Approarch: Descriptive analysis and the Contingent Valuation Method are employed in this research. The respondents consist of women in Malang who have used green cosmetics products. The total number of respondents for this study is 100.Findings: The characteristics of the respondents in this study are predominantly women aged 26 to 35, working in the private sector, with expenditures exceeding Rp. 6,000,000. Overall, the majority of respondents in this study are willing to pay more for green cosmetics products. They express no objection because the benefits of green cosmetics products are not only advantageous for users but also contribute to environmental sustainability. Green cosmetics products such as serum, facewash, and sunscreen are frequently used and preferred by consumers.
Co-Authors Akbar, Roby Nur Cahyantini, Aryntika Dewi Rakhmawati Dyah Setyawati Fatmasari Endayani Herditya, Alfin Achmad Fahmi Indira, Okshanela Lestari, Resanti Lilik Kustiani Widiawati, Diah