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All Journal Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Usahawan Indonesia International Journal of Management Science and Application Jurnal Pengabdian Masyarakat Sultan Indonesia
Rodhiah Rodhiah
Universitas Tarumanagara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Determinants Of Entrepreneurial Intention in Student's Universities in West Jakarta Nur Hidayah; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.328

Abstract

: A person's achievements and experience in entrepreneurship can affect their decision to become an entrepreneur. Confidence is required, because every decision in entrepreneurship is accompanied by various risks. An important point in entrepreneurship is creating innovations to open new opportunities that have not existed previously. This study aimed to determine how achievement, confidence, and innovation affect entrepreneurial attitude. This research can enrich the knowledge sources that discuss individual attitudes and intentions toward entrepreneurship in developing countries. This study examined how achievement motivation, self-esteem, locus of control, and innovation influence entrepreneurial intention among university students in West Jakarta, Indonesia. Data were collected using Google Forms questionnaires from 80 university students in West Jakarta. The analysis was conducted using the Smart PLS-SEM. The findings reveal that achievement motivation and innovation have a positive and significant influence on entrepreneurial intention. Self-esteem showed a positive but insignificant influence, while locus of control demonstrated a negative and insignificant influence on entrepreneurial intention. The model explained (R-Square = 0.570 (57%)) 57% of the variance in entrepreneurial intention (R-square = 0.570, 57 %). These findings contribute to the understanding of the factors that shape entrepreneurial intention among university students in developing countries, particularly in the Indonesian context.
Factors Influencing Purchase Intention for PIK House Properties in Jakarta Billy Taniago; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.329

Abstract

This study investigates the influence of relationship marketing, trust, and corporate image on purchase intention for PIK house properties in Jakarta during a period of economic challenges marked by inflation and declining property sales. The research employed a quantitative approach with data collected through online questionnaires from 173 respondents in June 2024, utilizing non-probability sampling and judgemental sampling techniques. Analysis was conducted using PLS-SEM with Smart-PLS 4.0 software. The findings revealed that relationship marketing (path coefficient = 0.470, p-value = 0.000) and corporate image (path coefficient = 0.369, p-value = 0.000) have significant positive influences on purchase intention. However, trust showed no significant impact on purchase intention (path coefficient = 0.019, p-value = 0.811), potentially due to the demographic composition of respondents being predominantly students (90.2%). The model demonstrated strong explanatory power with an R-square value of 0.647, indicating that 64.7% of purchase intention variance is explained by the studied variables. These findings provide valuable insights for property developers in formulating marketing strategies, particularly emphasizing the importance of relationship marketing and corporate image in driving purchase intention for high-value properties.
The Influence of brand image, consumer perception, and E-WOM on purchase intentions for product X in DKI Jakarta Richelle Valerie Tiofli; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.333

Abstract

This study looks at how customer perception, brand image, and electronic word-of-mouth (e-WOM) affect consumers' inclinations to buy products. This study used a quantitative methodology, and 120 respondents were given an online questionnaire to complete in order to gather data. These responders are customers who are knowledgeable about a certain product. Through the use of SmartPLS software, structural equation modeling, or SEM, was used to analyze the data. The study's findings indicate that purchase intention is significantly influenced by e-WOM, customer perception, and brand image. Brand image has been shown to have the most influence on customer purchase choices out of these three elements. There are useful ramifications for marketing tactics from this result. Therefore, in order to draw in more customers, it is critical for businesses to improve their brand image. Enhancing e-WOM and preserving favorable customer views are also essential for raising purchase intentions. It is thus believed that this study would help businesses create more successful marketing plans in cutthroat marketplaces.
The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes Javier Goldin; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.334

Abstract

This research examines the influence of celebrity endorsements, brand image, and brand equity on the purchase intention of Adidas shoes.  This research used a quantitative research method with a purposive sampling technique involving 92 respondents who had purchased Adidas shoes at least once.  Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS.  The results indicate that celebrity endorsement does not have a significant effect on purchase intention (β = 0.149, p > 0.05).  Brand image has been proven to have a positive and significant impact on purchase intention (β = 0.093, p < 0.001), whereas brand equity does not show a significant effect (β = 0.337, p > 0.05).  The coefficient of determination shows that these three variables influence purchase intention by 22.1%, whereas 77.9% are influenced by other variables.  These findings indicate that, in the Indonesian market, brand image plays a more significant role in influencing purchase intention than celebrity endorsement and brand equity for Adidas shoe products.  The results of this research have important implications for Adidas’ marketing strategy in Indonesia, particularly in terms of resource allocation and brand image development.
Factors Affecting The Performance of Indonesian Specialty Food SMEs in South Tangerang Nur Hidayah; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.367

Abstract

A common metric for assessing how a company's strategy affects competition is business performance.  In contrast to their current competitors, businesses must highlight the competitive advantages of their products and pursue market orientation and innovation to boost performance.  The goal of this study is to gain a thorough understanding of the factors that influence the performance of small and medium-sized businesses (SMEs) in the Tangerang Selatan region that produce speciality Indonesian goods.  The purpose of this study is to ascertain if business strategy is influenced by entrepreneurial orientation and how environmental dynamics affect the performance of SMEs in South Tangerang that produce Indonesian specialty foods.  Purposive sampling is the method used to select the sample for this study. Questionnaires were distributed to sample participants who were based in Tangerang to gather data.  This method of data analysis combines Smart PLS with SEM.  The study's findings indicate that, among small and medium-sized businesses in South Tangerang that produce Indonesian speciality foods, entrepreneurial orientation has a positive and significant impact on business performance, business strategy has a negative and negligible impact, and environmental dynamics have a positive and significant impact.
Pengaruh E-Service Quality dan Perceived Value terhadap Loyalty dengan Satisfaction sebagai Mediasi terhadap Pelanggan ShopeeFood Jakarta Barat Alfito Alfito; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i2.37631

Abstract

Penelitian ini bertujuan untuk menguji pengaruh E-Service Quality dan Perceived Value terhadap Loyalty pelanggan ShopeeFood di Jakarta Barat dengan Satisfaction sebagai variabel mediasi. Sampel sebanyak 204 responden pelanggan ShopeeFood di Jakarta Barat yang telah menggunakan layanan minimal tiga kali dan berusia minimal 18 tahun. Teknik sampling yang digunakan adalah purposive sampling dan data dianalisis dengan metode Partial Least Square–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa E-Service Quality dan Perceived Value berpengaruh positif terhadap Satisfaction dan Loyalty. Satisfaction juga berpengaruh positif terhadap loyalty serta berperan sebagai variabel mediasi antara e-service quality dan perceived value terhadap loyalty. This research aims to examine the effect of E-Service Quality and Perceived Value on the Loyalty of ShopeeFood customers in West Jakarta with Satisfaction as a mediating variable. The sample consisted of 204 ShopeeFood customers who had used the service at least three times and were at least 18 years old. The sampling technique was purposive sampling and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that E-Service Quality and Perceived Value positively affect both Satisfaction and Loyalty. Satisfaction also has a positive effect on loyalty and serves as a mediating variable between e-service quality and perceived value towards loyalty.
The Influence of Institutional Environment, Experience, and Education on Social Entrepreneurship Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.197

Abstract

Social entrepreneurship is an economic field that aims to provide social benefits to the surrounding community, especially in terms of improving welfare through innovation and the application of entrepreneurial concepts so that it has economic value, therefore social entrepreneurship plays an important role in advancing the country's economy. In social entrepreneurship, several approaches are applied, namely practical, innovative, and sustainable approaches that can certainly have a positive impact on the lower economic class or underprivileged communities. As is known, every aspect, including social entrepreneurship, must have factors that affect its sustainability, both factors that encourage an increase in social entrepreneurship intentions support the creation of social entrepreneurship or inhibit factors that hurt social entrepreneurship. For this reason, this quantitative research aims to find out things that affect social entrepreneurship, especially whether, the institutional environment and education have a positive influence on entrepreneurship. This research was conducted on students at Tarumanagara University, sampling was carried out using purposive sampling techniques so that the samples taken could be by the purpose of the study, namely provided that respondents had passed entrepreneurship courses which later data collection would be carried out through questionnaires, then the data would be processed using the help of smart PLS. The results showed that there was a positive and significant influence between the institutional environment and social entrepreneurship. There is a positive influence between education and social entrepreneurship.
Pelatihan dalam Menganalisa Peluang Pemasaran UKM Rodhiah Rodhiah; Valentina Valentina
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 1 No. 1 (2024): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v1i1.202

Abstract

Pengabdian ini bertujuan unntuk memberikan pelatihan dan pemberdayaan terhadap sector UKM dalam menghasilkan peluang pemasaran baru untuk mengembangkan bisnis mereka dan meningkatkan pendapatan. Menggunakan berbagai analisis pasar dapat membuat rencana bisnis strategis dan mengidentifikasi peluang pemasaran baru. Mitra kegiatan bergerak dalam usaha kerajinan yang berlokasi di Serang Banten. Pada implementasinya dalam merespon suatu permasalahan terutama dalam bentuk analisis pemetaan peluang .PKM bertujuan membantu mitra dalam upaya meningkatkan kemampuan  tentang peluang pemasaran, merinci bagaimana memanfaatkan peluang pemasaran dan membuat daftar beberapa contoh bagaimana menganalisis pasar untuk mencari peluang. Metode kegiatan dilakukan dengan pelatihan dan dibantu oleh 2 mahasiswa. Pelatihan dilakukan secara daring melalui Zoom meeting. Materi yang akan disampaikam meliputi: Definisi analisis peluang pasar, pentingnya analisis peluang pasar, kunci dalam melakukan analisis peluang pasar. Berdasarkan hasil pengabdian yang diperoleh menunjukan bahwa implementasi kegiatan pemasaran PKM berjalan dengan baik, sehingga mitra kerja bisa mengerti akan pentingnya membuat skala prioritas dan analisis terhadap peluang pemasaran dalam meningkatkan penghasilan mereka, hal ini terbukti berdasarkan hasil evaluasi menujukkan nilai 100 % bahwa materi yang disampaikan ke mitra dapat dimengerti.
Pelatihan Analisis Lingkungan Mikro Usaha Percetakan di Jakarta Rodhiah Rodhiah; Daniel Karyo; Owbert Lauren
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 1 No. 2 (2024): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v1i2.317

Abstract

Lingkungan mikro perusahaan berpotensi memberikan pengaruh positif atau negatif pada kemampuan pemasar dalam memberikan kepuasan pelanggan. Lingkungan mikro terdiri dari faktor-faktor di lingkungan terdekat perusahaan yang berdampak pada kinerjanya yaitu pemasok, perantara pemasaran, pesaing, pelanggan, dan masyarakat. Mitra kegiatan bergerak dalam usaha percetakan yang berlokasi di Jl. Tanjung Duren Utara. Kegiatan ini bertujuan membantu pelaku usaha dalam meningkatkan pengetahuan tentang lingkungan mikro usaha yang mampu meningkatkan keunggulan dalam bersaing dan keberlangsungan serta keberlanjutan perusahaan di masa sekarang maupun di masa mendatang. Pelatihan ini dilakukan agar bagaimana mitra dapat lebih memperhatikan lingkungan mikro yang berpengaruh pada bisnisnya. Hal ini juga membantu mitra dalam meningkatkan keuntungan, kepuasan pelanggan, dan bisa bersaing dengan unit usaha yang serupa. Melalui kegiatan ini diharapkan masalah yang muncul pada usaha mitra dapat teratasi dan semakin unggul.
Pengaruh Corporate Image dan Perceived Quality terhadap Customer Satisfaction dengan Variabel Mediasi Perceived Value di PT Indo Taichen Emerline Valia Putri; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.37977

Abstract

Penelitian ini menganalisis pengaruh corporate image dan perceived quality terhadap customer satisfaction dengan perceived value sebagai variabel mediasi pada pelanggan PT Indo Taichen Textile Industry. Penelitian menggunakan pendekatan kuantitatif melalui survei dan dianalisis dengan metode PLS-SEM menggunakan SmartPLS. Hasil menunjukkan bahwa Corporate Image dan Perceived Quality berpengaruh positif dan signifikan terhadap Perceived Value dan Customer Satisfaction. Selain itu, perceived value juga berpengaruh positif terhadap customer satisfaction serta memediasi pengaruh corporate image dan perceived quality. Temuan ini menegaskan bahwa kepuasan pelanggan dipengaruhi oleh citra, kualitas, dan nilai yang dirasakan pelanggan. This study analyzes the effect of corporate image and perceived quality on customer satisfaction with perceived value as a mediating variable among customers of PT Indo Taichen Textile Industry. The research employs a quantitative approach using a survey method and is analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that Corporate Image and Perceived Quality have a positive and significant effect on Perceived Value and Customer Satisfaction. Furthermore, Perceived Value also has a positive effect on Customer Satisfaction and mediates the relationship between Corporate Image and Perceived Quality and Customer Satisfaction. These findings confirm that customer satisfaction is influenced by corporate image, perceived quality, and perceived value.
Co-Authors Aji Prastio Alfian Loria Alfito Alfito Billy Taniago Calvin Buntarman Cindy Natalia Cyntia Sari Daniel Karyo Emerline Valia Putri Erika Erika Ervina Ervina Felix Yohansyah Geraldi Tekaqnetha Javier Goldin Jesica Yulianti Thio Jimmy Primanto Gow Jocelyn Rose Lerbin R Aritonang R Nathasia Nathasia Nur Hidayah Owbert Lauren Patricia Patricia Reinaldi William Richelle Valerie Tiofli Selvia Selvia Sunny Sunny Valentina Valentina Willison Willison