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All Journal Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Usahawan Indonesia International Journal of Management Science and Application
Rodhiah Rodhiah
Universitas Tarumanagara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Determinants Of Entrepreneurial Intention in Student's Universities in West Jakarta Nur Hidayah; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.328

Abstract

: A person's achievements and experience in entrepreneurship can affect their decision to become an entrepreneur. Confidence is required, because every decision in entrepreneurship is accompanied by various risks. An important point in entrepreneurship is creating innovations to open new opportunities that have not existed previously. This study aimed to determine how achievement, confidence, and innovation affect entrepreneurial attitude. This research can enrich the knowledge sources that discuss individual attitudes and intentions toward entrepreneurship in developing countries. This study examined how achievement motivation, self-esteem, locus of control, and innovation influence entrepreneurial intention among university students in West Jakarta, Indonesia. Data were collected using Google Forms questionnaires from 80 university students in West Jakarta. The analysis was conducted using the Smart PLS-SEM. The findings reveal that achievement motivation and innovation have a positive and significant influence on entrepreneurial intention. Self-esteem showed a positive but insignificant influence, while locus of control demonstrated a negative and insignificant influence on entrepreneurial intention. The model explained (R-Square = 0.570 (57%)) 57% of the variance in entrepreneurial intention (R-square = 0.570, 57 %). These findings contribute to the understanding of the factors that shape entrepreneurial intention among university students in developing countries, particularly in the Indonesian context.
Factors Influencing Purchase Intention for PIK House Properties in Jakarta Billy Taniago; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.329

Abstract

This study investigates the influence of relationship marketing, trust, and corporate image on purchase intention for PIK house properties in Jakarta during a period of economic challenges marked by inflation and declining property sales. The research employed a quantitative approach with data collected through online questionnaires from 173 respondents in June 2024, utilizing non-probability sampling and judgemental sampling techniques. Analysis was conducted using PLS-SEM with Smart-PLS 4.0 software. The findings revealed that relationship marketing (path coefficient = 0.470, p-value = 0.000) and corporate image (path coefficient = 0.369, p-value = 0.000) have significant positive influences on purchase intention. However, trust showed no significant impact on purchase intention (path coefficient = 0.019, p-value = 0.811), potentially due to the demographic composition of respondents being predominantly students (90.2%). The model demonstrated strong explanatory power with an R-square value of 0.647, indicating that 64.7% of purchase intention variance is explained by the studied variables. These findings provide valuable insights for property developers in formulating marketing strategies, particularly emphasizing the importance of relationship marketing and corporate image in driving purchase intention for high-value properties.
The Influence of brand image, consumer perception, and E-WOM on purchase intentions for product X in DKI Jakarta Richelle Valerie Tiofli; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.333

Abstract

This study looks at how customer perception, brand image, and electronic word-of-mouth (e-WOM) affect consumers' inclinations to buy products. This study used a quantitative methodology, and 120 respondents were given an online questionnaire to complete in order to gather data. These responders are customers who are knowledgeable about a certain product. Through the use of SmartPLS software, structural equation modeling, or SEM, was used to analyze the data. The study's findings indicate that purchase intention is significantly influenced by e-WOM, customer perception, and brand image. Brand image has been shown to have the most influence on customer purchase choices out of these three elements. There are useful ramifications for marketing tactics from this result. Therefore, in order to draw in more customers, it is critical for businesses to improve their brand image. Enhancing e-WOM and preserving favorable customer views are also essential for raising purchase intentions. It is thus believed that this study would help businesses create more successful marketing plans in cutthroat marketplaces.
The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes Javier Goldin; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.334

Abstract

This research examines the influence of celebrity endorsements, brand image, and brand equity on the purchase intention of Adidas shoes.  This research used a quantitative research method with a purposive sampling technique involving 92 respondents who had purchased Adidas shoes at least once.  Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS.  The results indicate that celebrity endorsement does not have a significant effect on purchase intention (β = 0.149, p > 0.05).  Brand image has been proven to have a positive and significant impact on purchase intention (β = 0.093, p < 0.001), whereas brand equity does not show a significant effect (β = 0.337, p > 0.05).  The coefficient of determination shows that these three variables influence purchase intention by 22.1%, whereas 77.9% are influenced by other variables.  These findings indicate that, in the Indonesian market, brand image plays a more significant role in influencing purchase intention than celebrity endorsement and brand equity for Adidas shoe products.  The results of this research have important implications for Adidas’ marketing strategy in Indonesia, particularly in terms of resource allocation and brand image development.
Factors Affecting The Performance of Indonesian Specialty Food SMEs in South Tangerang Nur Hidayah; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.367

Abstract

A common metric for assessing how a company's strategy affects competition is business performance.  In contrast to their current competitors, businesses must highlight the competitive advantages of their products and pursue market orientation and innovation to boost performance.  The goal of this study is to gain a thorough understanding of the factors that influence the performance of small and medium-sized businesses (SMEs) in the Tangerang Selatan region that produce speciality Indonesian goods.  The purpose of this study is to ascertain if business strategy is influenced by entrepreneurial orientation and how environmental dynamics affect the performance of SMEs in South Tangerang that produce Indonesian specialty foods.  Purposive sampling is the method used to select the sample for this study. Questionnaires were distributed to sample participants who were based in Tangerang to gather data.  This method of data analysis combines Smart PLS with SEM.  The study's findings indicate that, among small and medium-sized businesses in South Tangerang that produce Indonesian speciality foods, entrepreneurial orientation has a positive and significant impact on business performance, business strategy has a negative and negligible impact, and environmental dynamics have a positive and significant impact.
Co-Authors Aji Prastio Alfian Loria Billy Taniago Calvin Buntarman Cindy Natalia Cyntia Sari Erika Erika Ervina Ervina Felix Yohansyah Geraldi Tekaqnetha Javier Goldin Jesica Yulianti Thio Jimmy Primanto Gow Jocelyn Rose Lerbin R Aritonang R Nathasia Nathasia Nur Hidayah Patricia Patricia Reinaldi William Richelle Valerie Tiofli Selvia Selvia Sunny Sunny Willison Willison