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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Teori dan Terapan Jurnal Dinamika Ekonomi dan Bisnis Airlangga Development Journal Jurnal Manajemen dan Usahawan Indonesia International Journal of Science and Society (IJSOC) The South East Asian Journal of Management ASEAN Marketing Journal
Badri Munir Sukoco
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Airlangga
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Journal : ASEAN Marketing Journal

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The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program Sukoco, Badri Munir; Lai, Meng-Kuan; Weng, Wan-Jou
ASEAN Marketing Journal Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
Co-Authors Aditya Yuli Prasetya Aprianto, Dwi Wahyu Erick Fajar Subhekti Hardi, Hardi Hardi Ibrahim Ibrahim Indrianawati Usman Lai, Meng-Kuan Linda Sutanto M. G. Bagus Ani Putra, M. G. Bagus Ani Melinda Ratna Puspa Ayu Meng-Kuan Lai Mikhael Mangihot Napitupulu Mochammad Alfi Yusuf Mohamad Lambang Aditya Muslich Anshori Ngesthi Nirmala Dewi Nur Alamzah Rachmasari, Ratih Reza Aditya Hartawan Solly Aryza Sri Pantja Madyawati Ukiningtyas, Ahimsa Untung Teko TP Viciana, Vindi Wan-Jou Weng Weng, Wan-Jou