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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Teori dan Terapan Jurnal Dinamika Ekonomi dan Bisnis Airlangga Development Journal Jurnal Manajemen dan Usahawan Indonesia International Journal of Science and Society (IJSOC) The South East Asian Journal of Management ASEAN Marketing Journal

Badri Munir Sukoco

Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Airlangga

Author-ID : 2174168

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 17 Documents Claim Missing Document

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Pengaruh Pengalaman Dan Keterikatan Emosional Pada Merk Terhadap Loyalitas Konsumen Badri Munir Sukoco; Reza Aditya Hartawan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 3 (2011): Jurnal Manajemen Teori dan Terapan - Desember 2011
Publisher : Universitas Airlangga

Having consumers who repeatedly purchase the brand is marketers’ desire. This study develops arguments that repeated purchase determined by the experience of customers with the brand as well as how strong their emotional attachment toward the brand. This study further argues that the effects of consumers’ brand experience and emotional attachment to brand are stronger when they are highly involved with the products. Onehundred eighty respondents participated in this study on 6 different famous brands. The results reveal that the effect of brand experience on repurchase intention is mediated by emotional attachment to brand. When consumers highly involve to the product, the effect of brand experience on repurchase intention becomes stronger. Managerial and academic implications are also presented.

Pencapaian Kinerja Melalui Responsifitas Pada Pesaing Dengan Moderasi Tensi Persaingan Dan Kelonggaran Sumberdaya Muslich Anshori; Badri Munir Sukoco; Mikhael Mangihot Napitupulu
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 5 No. 1 (2012): Jurnal Manajemen Teori dan Terapan - April 2012
Publisher : Universitas Airlangga

Telecommunication industry in Indonesia is growing rapidly in the last two decades. Prepaid services remain dominant (above 90%), in which 95% are distributed electronically. The condition attracts many players to participate in the business and eventually increasing the competitive tension among them. Based on market orientation perspective, we investigate whether responsiveness toward competitors deliver higher performance for electronic server company? Moreover, this study address under which conditions that the relationship is strengthened or weakened? By distributing questionnaires among all electronic server companies in Surabaya, we reported that responsiveness toward competitors positively contribute to companies’ performance. The relationship strengthened when the slack resources was low than high, while there was no moderating effect of competitive tension. Managerial and academic implications are further discussed.

Pengaruh Identitas Sosial Dan Co-Creation Terhadap Niat Berperilaku Anggota Komunitas Online VW: Efek Moderasi Nostalgia Badri Munir Sukoco; Untung Teko TP
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 2 (2013)
Publisher : Universitas Airlangga

Developing relationships with customers through brand community is the recent tool for marketers for customer relationship management (CRM) program. The existence of a community, especially virtual, depends on the members’ participation as well as their recommendation to others. Previous studies indicate that members’ participation and recommendation depends on how deep is their identification toward the community. This article argues that social identification itself is not enough, unless the members engage in co-creation activities by exchanging knowledge with other members (co-consumption) and producers (co-production). Further, this article further argues that the effect of social identity on members’ co-creation and behavioral intentions will be moderated by their nostalgia proneness. We conducted survey among Volkswagen Indonesia CyberCommunity (VICC) members as one of the legendary brand in Indonesia. The results indicate that direct effect of social identity on members’ behavioral intentions is greater than indirect effect through co-creation. The moderating effect of nostalgia proneness is significant on the relationship between social identity and behavioral intentions, in which the effect is larger when members’ identification is low. Managerial and academic implications are further discussed in this paper.

Exploring the Formation of Relational Collaboration among Competitors Nur Alamzah; Badri Munir Sukoco; Indrianawati Usman
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35905

Objective: This paper aims to explore how a relational collaboration process is formed among bag and suitcase craftsmen in an Industrial Village in Indonesia. Design/Methods/Approach: The study is a qualitative case study formulated from nine informants interviewed with different roles, from the initiators, actors, and community leaders to local government agencies. Information collected is analyzed using the Gioia method with the three stages of analysis: concepts, themes, and dimensions. Findings: Different from previous research, which stated that three perspectives of the interaction form of the dynamics of business competition, namely rivalry, competitive-cooperation, and relational, can only be manifested mutual-exclusively according to a certain cultural context, this study finds that those perspectives can be manifested as an evolutionary stage. which we label as "relational-collaboration. "Collaboration is an inseparable process following dynamic changes and adjusting the challenges and opportunities in each competitive interaction change. The changing evolution processes begin from rivalry competition to competitive cooperation and turn again into relational collaboration. Rivalry interaction through price wars has had a negative impact on all craftsmen and even on their social environment. The emergence of an awareness of the price-war impact made a small number of craftsmen initiate to work together through the formation of a cooperative to support their capital business. Although initially, only a few craftsmen became members, the commitment of the initiator members led other craftsmen to join in. This process continues to grow until the formation of relational collaboration among craftsmen in response to orders in large quantities within and outside the country. Originality: Limited study found to discuss how relational collaboration is formed, especially those focusing on the business cluster. This study expects to fill the gap by exploring the empirical aspect of forming relational collaboration among competitors.

Co-Authors Aditya Yuli Prasetya Aprianto, Dwi Wahyu Erick Fajar Subhekti Hardi, Hardi Hardi Ibrahim Ibrahim Indrianawati Usman Lai, Meng-Kuan Linda Sutanto M. G. Bagus Ani Putra, M. G. Bagus Ani Melinda Ratna Puspa Ayu Meng-Kuan Lai Mikhael Mangihot Napitupulu Mochammad Alfi Yusuf Mohamad Lambang Aditya Muslich Anshori Ngesthi Nirmala Dewi Nur Alamzah Rachmasari, Ratih Reza Aditya Hartawan Solly Aryza Sri Pantja Madyawati Ukiningtyas, Ahimsa Untung Teko TP Viciana, Vindi Wan-Jou Weng Weng, Wan-Jou

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