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All Journal Jurnal Mahasiswa Agribisnis Research Economics Management and Business
Authar, Muhammad
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Journal : Jurnal Mahasiswa Agribisnis

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ANALISIS USAHATANI JAMUR TIRAM DI GAMPONG PANGGOI KECAMATAN MUARA DUA KOTA LHOKSEUMAWE (Studi Kasus: Usahatani Jamur Tiram Bapak Safwandi) Mayada, Iga; Authar, Muhammad; Martina, Martina
Jurnal Mahasiswa Agribisnis Vol. 3 No. 1 (2024): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i1.17989

Abstract

Oyster mushroom is one type of consumption mushroom that has high nutritional value and economic value. This research was conducted in Gampong Panggoi Muara Dua District, Lhokseumawe City, precisely at Mr. Safwandi's oyster mushroom business. The purpose of this study is to determine the amount of profit obtained from Safwandi's Oyster Mushroom Farm in Gampong Panggoi Muara Dua District, Lhokseumawe City. To analyze the feasibility of Safwandi's Oyster Mushroom Farm in Gampong Panggoi District Muara Dua Lhokseumawe City analyzing profits. To analyze the constraints that exist on Safwandi's Oyster Mushroom Farm in Gampong Panggoi District Muara Dua Lhokseumawe City. Determination of the location and object of research is done intentionally. The data used are primary data and secondary data. This study uses quantitative descriptive and qualitative descriptive data analysis methods. The results of this study indicate that Mr. Safwandi's oyster mushroom farm obtained a profit of Rp.35,283,336,-/year with the use of production costs incurred Rp.34,916,664,-/year and revenue costs of Rp.70,200,000,-/year. Mr. Safwandi's oyster mushroom farm is feasible to cultivate because the production BEP value is 698 kg, the price BEP value is Rp.24,869/kg, the R/C ratio value is 2.01, the B/C ratio value is 1.01 and the ROI value is 101%. The constraints faced by Mr. Safwandi's oyster mushroom farm are (1) Labor (2) Capital (3) Pests and Diseases (4) Raw Materials Keywords: Profit, Feasibility, Business Constraints.
ANALYSIS OF CONSUMER PREFERENCES TOWARDS SOY MILK IN SIDODADI VILLAGE, KEJURUAN MUDA DISTRICT, ACEH TAMIANG REGENCY Nadila, Dwi; Wardah, Eva; Authar, Muhammad; Zuriani, Zuriani; Riani, Riani
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20796

Abstract

Soy milk is one of the processing products which is the result of soybean extraction. Soy milk has a balanced combination of nutrients, which is almost similar to cow's milk but is free of gluten, cholesterol and lactose. The soy milk in Sidodadi Village consists of 2 types of soy milk businesses, namely Cita Rasa soy milk and Halalan Toyyiban soy milk which have different qualities and tastes. The population in this study was consumers of Cita Rasa and Halalan Toyyiban soy milk, the respondents in this study were 60 respondents. This research aims to determine consumer preferences regarding the combination of soy milk product attribute levels and the level of importance of soy milk product attributes in purchasing decisions for soy milk in Sidodadi Village, Vocational Youth District, Aceh Tamiang Regency. This research method uses a quantitative descriptive method using conjoint analysis. The attributes that consumers consider are brand, flavor variants and texture. The results of this research show that the combination of soy milk attribute levels is consumer preference based on utility value, namely soy milk with the Halalan Toyyiban brand (0.008), original taste (0.328), thick texture (0.02). The attributes most considered when purchasing soy milk products based on relative importance (NPR) are first the attributes of taste (72,982), brand (14,446), and texture (12,571).
Co-Authors Eva Wardah, Eva Kholila, Nida Martina Martina Mayada, Iga Nadila, Dwi Nasution, Wahyu Isnanda Riani Riani, Riani Zuriani, Zuriani