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Determinants of Performance of MSMEs in the Era of Industrial Revolution 4.0 in Medan City Jantri Saragih; Romindo Megawati Pasaribu; Juara Simanjuntak; Herry D.S. Pasaribu; Vinsensius Matondang
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.600

The existence of Micro, Small, and Medium Enterprises (MSMEs) is the largest part of the national economy, this is proven that MSMEs can be relied upon as a foundation in times of crisis such as the Covid-19 period. Constraints that are often experienced by MSME actors include establishing partnerships with third parties in terms of capital, making innovations in the face of market competition. The purpose of this study is to find out how business networks, product innovation, and business competition affect business performance for MSME actors in the city of Medan. This type of research is quantitative research by distributing questionnaires and observing MSME actors. The number of samples in this study was 94 business actors in the city of Medan. The results showed that the business network variable had an insignificant effect on the business performance variable. Product innovation and business competition variables have a significant influence on business performance. Viewed from R2, it shows that business networks, product innovation, and business competition are able to explain business performance by 37.8%.

Kepercayaan Konsumen Memediasi Omnichannel Integration Quality Pada Niat Pembelian Kembali di PT Pegadaian (Persero) Medan Britto E Simatupang; Romindo Megawati Pasaribu; Agus Simanjuntak; Herry D.S Pasaribu; Vinsensius Matondang
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1057

Companies that are able to provide integrated services will increase interactions with companies with the aim of creating a consistent product experience for consumers. This is referred to as the channel method omnichannel marketing which integrates digital services (application usage) with physical (in-store) to consumers to have experience and convenience in transacting with the company. This study aims to provide empirical evidence regarding the configuration of service channels and integrated interactions on the repurchase intention of PT Pegadaian Branch Madya Medan's service products. Furthermore, the trust variable is used as a mediating variable to increase consumers' desire to repurchase. By using the technique purposive sampling used criteria in taking research samples; obtained as many as 103 valid responses through random data collection to respondents using google forms. Analysis Structural Equation Modeling (SEM) used to test the measurement and structural models through Smart-PLS 3.0. The results of this study indicate that (1) the variable configuration of the service channel and integrated channel has a significant effect on trust; (2) service channel configuration has a significant effect on repurchase intention, (3) but the integrated interaction variable has no significant effect on repurchase intention. Meanwhile, (4) the trust variable significantly mediates the service channel configuration variable and the integrated interaction on repurchase intention. Empirical and theoretical contributions are discussed in the discussion of this research

Analisis Niat Beli Kembali Produk Tabungan Emas di Pegadaian Dalam Konteks Omnichannel Romindo Megawati Pasaribu; Senti R.O Pasaribu; Imelda Sitinjak; Herry D.S Pasaribu; Vinsensius Matondang
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1579

Omnichannel is a business model in which its operations and services are integrated in all sales channels owned by the company in one overall system. Omnichannel combines all store marketing channels both online and offline which can make it easier for customers to find information, process, and make decisions in making product purchases. The purpose of this study was to analyze customer engagement as a mediating variable between channel integration quality and repurchase intention on gold savings products at Pegadaian Medan. The sample in this study was 90 respondents and this sampling method used accidental sampling technique. The data analysis method to answer the hypothesis uses SmartPLS 3.0. The results showed (1) Customer engagement in the omnichannel context had a significant effect on repurchase intention, (2) Channel integration in the omnichannel context had no positive and insignificant effect on customer engagement, (3) Channel integration had a positive and significant effect on purchase intention.

Pemberdayaan Kewirausahaan Dengan Pelatihan Pembuatan Paper Bag Ibu-Ibu PKK di Kelurahan Parsaoran Ajibata Romindo Pasaribu; Dame Ria Rananta Saragi; Herry D S Pasaribu; Vinsensius Matondang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.912 KB)

Program PKK Mewujudkan Lingkungan Bersih, adapun 10 program pokok PKK yaitu: Penghayatan dan Pengamalan Pancasila, Gotong Royong, Pangan, Sandang, Perumahan dan Tatalaksana Rumah Tangga, Pendidikan dan Ketrampilan, Kesehatan, Pengembangan Kehidupan Berkoperasi, Kelestarian Lingkungan Hidup, dan Perencanaan Sehat. Pelatihan yang dimaksud bertujuan untuk melatih ibu-ibu agar lebih mandiri dan mampu menghasilkan pendapatan atau penghasilan untuk meningkatkan kesejahteraan rumah tangga, seperti “Membuat Paper Bag” Paper bag adalah tas yang terbuat dari kertas dan bisa digunakan untuk membawa barang. Selain bisa untuk membawa barang, tas ini juga biasa digunakan untuk wadah cenderamata atau hadiah. Cara Membuat Paper bag dari kertas kado juga mudah sekali dipraktikkan. Penggunaan kantong kresek tidak lagi disarankan atau dianjurkan saat ini, lebih baik gunakan paper bag. Limbah dari kertas paper bag juga lebih mudah dihancurkan daripada kresek. Apalagi cara membuat paper bag dari kertas kado bisa dipraktikkan di rumah, jadi tidak perlu untuk membelinya.

Ketrampilan Pemasaran Digital Melalui Instagram Bagi Pelaku Usaha Souvenir Desa Pindaraya Kecamataan Simanindo Samosir Romindo M Pasaribu; Vinsensius Matondang; Marco Sinaga
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 1 No. 3 (2022): September 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v1i3.1067

Samosir Regency has potential in developing creative handicraft industries such as ulos weaving, woven pandanus, water hyacinth, carving, stone carving, pottery, bamboo crafts, screen printing, and Samosir specialties such as rondam beans and kopis losung. These handicraft products are local cultural wisdom and have high cultural values. Marketing through social media such as Instagram and the internet can help souvenir businesses in Pindaraya village to reach a wider market and even abroad. The purpose of this activity is to motivate Samosir souvenir business actors to use social media and the internet as a medium to promote their products and preserve Samosir's local culture to a wider market. The result of this activity is that the enthusiasm of the Samosir souvenir business is very high and has a commitment to using their Instagram social media as a marketing promotion tool. More use of the internet to look for marketing opportunities that they have not recognized and used. Instagram is one of the social media that is currently very much in demand by the people of Indonesia.

DIGITALIZATION OF COFFEE SME IN LAKE TOBA AREA Hendra Hendra; Vinsensius Matondang; Bilson Pandiangan; Binsar Sihombing
Media Bina Ilmiah Vol. 17 No. 3: Oktober 2022
Publisher : LPSDI Bina Patria

The research studies Coffee SME Strategy’s Implementation in Lake Toba Area in facing challenges posed by Covid-19 pandemic. The Data is collected using google form and focus group discussion, originates from 6 districts of Lake Toba Area, namely Toba, Humbang Hasundutan, Samosir, Taput, Karo and Simalungun districts, would be compared to SME data nationally during the pandemic period. It is found that Coffee SME is able to survive and develop in the midst of pandemic, by applying strategy shift in their enterprise, especially in digitalization, utilizing integrated digital marketing, building marketplace existence, and carrying out continuous innovation.

Pemberdayaan Kewirausahaan Dengan Pelatihan Pembuatan Paper Bag Ibu-Ibu PKK di Kelurahan Parsaoran Ajibata Romindo Pasaribu; Dame Ria Rananta Saragi; Herry D S Pasaribu; Vinsensius Matondang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Program PKK Mewujudkan Lingkungan Bersih, adapun 10 program pokok PKK yaitu: Penghayatan dan Pengamalan Pancasila, Gotong Royong, Pangan, Sandang, Perumahan dan Tatalaksana Rumah Tangga, Pendidikan dan Ketrampilan, Kesehatan, Pengembangan Kehidupan Berkoperasi, Kelestarian Lingkungan Hidup, dan Perencanaan Sehat. Pelatihan yang dimaksud bertujuan untuk melatih ibu-ibu agar lebih mandiri dan mampu menghasilkan pendapatan atau penghasilan untuk meningkatkan kesejahteraan rumah tangga, seperti “Membuat Paper Bag” Paper bag adalah tas yang terbuat dari kertas dan bisa digunakan untuk membawa barang. Selain bisa untuk membawa barang, tas ini juga biasa digunakan untuk wadah cenderamata atau hadiah. Cara Membuat Paper bag dari kertas kado juga mudah sekali dipraktikkan. Penggunaan kantong kresek tidak lagi disarankan atau dianjurkan saat ini, lebih baik gunakan paper bag. Limbah dari kertas paper bag juga lebih mudah dihancurkan daripada kresek. Apalagi cara membuat paper bag dari kertas kado bisa dipraktikkan di rumah, jadi tidak perlu untuk membelinya.

Analisis Brand Awareness Terhadap Keputusan Pembelian pada Mehuli Kitchen Kabanjahe Frandika Sitepu; Hendra Hendra; Dany Perdana Sitompul; Vinsensius Matondang
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1784

This study was conducted to determine the effect of Brand Awareness on purchasing decisions at Mehuli Kitchen Kabanjahe. The type of research used in this study is quantitative, which is used to examine certain populations and samples. The study was conducted with a sample of 100 respondents, sampling using the slovin formula and data collection using research instruments. Data processing techniques using SPPS version 25. Data analysis techniques used are classical assumption test, multiple linear regression test and hypothesis test which includes t test, F test, and determination test. Based on the t test it is known that partially variable recall, recognition, and consumption significant effect on purchasing decisions at Mehuli kitchen Kabanjahe. And based on the F test that brand awareness variables include recall, recognition, purchase, and consumption simultaneously significant effect on purchasing decisions at Mehuli kitchen Kabanjahe with a percentage of influence of 66.1% and the remaining 33.9% influenced by other variables outside this study.

PELATIHAN PENGELOLAAN MEDIA SOSIAL (INSTAGRAM) BAGI PELAKU UMKM DI KABUPATEN SAMOSIR Rizki Christian Sipayung; Romindo M Pasaribu; Vinsensius Matondang
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.547

Social media plays an important role in the sustainability of MSME. However, until now, there are still many MSMEs who do not understand the importance of social media management, especially Instagram. Even though this is very useful for the business development of MSME actors, Knowledge about the use of social media by MSMEs is considered feasible and important to understand because it will add brand awareness and value to these MSMEs. This service focuses on developing insights and social media management skills (Instagram) using Canva for MSMEs. MSME players are equipped with insight into the importance of managing social media by creating interesting content using Canva. MSME players can distinguish content that is suitable for the persona or character of the target market to be achieved

PENYUSUNAN STRATEGI PEMASARAN KOLEKTIF KOMUNITAS PRODUK KOPI DI KABUPATEN SAMOSIR DENGAN MENGGUNAKAN MATRIKS SWOT DAN METODE QSPM Bilson Pandiangan; Binsar Sihombing; Mukdin M. Turnip; Vinsensius Matondang; Hendra; Dany Perdana Sitompul
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini dilakukan di Samosir Coffee Synergy, untuk menyusun strategi pemasaran kolektif dengan mengetahui faktor internal dan eksternal dari Samosir Coffee Synergy guna membantu meningkatkan daya saing. Melalui analisis SWOT maka didapatkan beberapa alternatif strategi yaitu mempertahankan rasa produk kopi yang dihasilkan, mengembangkan pasar domestik dan internasional, mengembangkan keberadaan komunitas melalui kerjasama dengan pemerintah, melakukan lebih banyak kegiatan promosi dengan menggunakan jaringan internet, merekrut tenaga pemasar yang handal, melaksanaan peremajaan tanaman kopi, membina komunitas melalui perekrutan, pengembangan dan pemotivasian ,dan melakukan kerjasama dengan lembaga keuangan. Melalui Matriks QSPM diperoleh prioritas strategi dengan nilai TAS tertinggi adalah mengembangkan pasar domestik dan Internasional

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