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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ekonomi Utama (Juria) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Journal of Artificial Intelligence and Digital Business PASCIDEV: Pasundan Social Science Development Transforma: Jurnal Manajemen Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia
Widani, Ni Made
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Examining The Link Among Customer Relationship Management, Market Orientation and Marketing Performance on Small and Medium Enterprises Wahyuni, Evy; Ardani, Wayan; Widani, Ni Made
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 2 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i2.423

Abstract

The aim of this research was to determine the effect customer relationship management on market orientation and marketing performance of SMEs in Denpasar. The research was conducted at PT. GIEB Indonesia in Denpasar. Respondents in this research were customers of PT. GIEB Indonesia that was not definitive estimate of the population size. The sample size for this research was 100 respondents, calculated based on Rao Purba formula. Data collection for this research was carried out using questionnaires, interviews and observations. The collected questionnaire data was analyzed using descriptive analysis and Partial Least Square (PLS). The research revealed that Customer relationship management had a positive and significant effect on market orientation and marketing performance at PT. GIEB. It was also found that market orientation had a positive and significant effect on marketing performance at PT. GIEB Indonesia. The result of this research can be as reference for PT. GIEB Indonesia and other SMEs that customer relationship management and market orientation have important roles in improving marketing performance.
Entrepreneurship Development and Market Orientation to Improve The Performance of Creative Industry MSMEs in Sari Konveksi Ariani, Ni Kadek Ayu; Ardani, Wayan; Widani, Ni Made
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 2 No 1 (2024): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v2i1.500

Abstract

Creative Industry is any process of creation, creativity, thoughts and ideas from a person or group which can then produce works or products afterwards. In this research, quantitative research methods are used, where this type of research uses research methods based on positivistic (concrete data), data. The research is in the form of numbers that will be measured using statistics as a calculation test tool. The research was carried out at Sari Konveksi which operates in the clothing manufacturing convection sector with the population used being 100 VVIP consumers and the samples taken were 50 people who were VVIP customers from Sari Konveksi, data collection was carried out by interviews, questionnaires and documentation so that the analysis technique used was multiple linear regression analysis and the results of this research showed that entrepreneurial development had a positive and significant effect on the performance of Sari Konveksi MSMEs and market orientation had a positive and significant effect on performance. With this research, Sari Konveksi MSMEs can carry out and develop entrepreneurship and market orientation in improving the performance of MSMEs, especially in the creative industries. Apart from that, entrepreneurial factors and market orientation really need to be developed for MSME owners so they can compete in the world of convection. This data can be used as a reference for future decision making.
Examining the Effect of Leader Behavior and Employee Commitment on Employee Performance Dewi, Ni Made Rai Candra; Ardani, Wayan; Widani, Ni Made
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 2 No 2 (2024): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v2i2.501

Abstract

The purpose of this study was to determine the effect of leader behavior and employee commitment on employee performance. The population of this research was the employees of PT. Sanur Jaya Utama, totaling 43 employees and all of them were being the respondents of this research. The collection of research data was carried out by means of questionnaires, interviews and observations. This study used multiple regression analysis techniques. This study revealed that leader behavior had a positive and significant effect on employee performance, work commitment had a positive and significant effect on employee performance, leader behavior and employee commitment simultaneously had a positive and significant effect on employee performance at PT. Sanur Jaya Utama. This study is expected to be a reference for the management of PT. Sanur Jaya Utama and other enterprises that leader behavior and employee commitment are very important factors in improving employee performance.
Kepemimpinan dan Iklim Organisasi sebagai Determinan Work Engagement Karyawan pada PT. Urban Asia Industri Alfiani, Nur Hafni; Ardani, Wayan; Widani, Ni Made
Astina: Jurnal Ekonomi Utama Vol 2 No 3 (2023): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v2i3.131

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepemimpinan dan iklim organisasi secara parsial dan simultan terhadap work engagement karyawan PT Urban Asia Industri. Penelitian ini dilakukan di PT Urban Asia Industri pada Agustus tahun 2023. Populasi dalam penelitian ini adalah seluruh karyawan bagian produksi dari kantor di PT Urban Asia Industri. Adapun sampel dalam penelitian ini yaitu seluruh populasinya sebanyak 50 karyawan PT Urban Asia Indsutri. Teknik analisis data yang digunakan adalah Analisis Regresi Linier Berganda. Hasil analisis menunjukkan bahwa kepemimpinan dan iklim organisasi secara parsial dan simultan berpengaruh positif dan signifikan terhadap work engagement PT Urban Asia Industri. Hasil koefisien determinasi dalam penelitian ini sebesar 0,905 mempunyai arti bahwa sebesar 90,5% variasi work engagement PT Urban Asia Industri dipengaruhi oleh variasi kepemimpinan dan iklim organisasi, sedangkan 9,5% sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hal ini berarti bahwa semakin baik kepemimpinan dan semakin baik kondisi iklim organisasi maka akan semakin meningkatkan work engagement karyawan PT Urban Asia Industri tersebut.
Improving the Performance of Credit Agency Employees People Kedonganan Village Through Employee Engagement and Organizational Citizenship Behavior Ningrum, Safitri; Ardani, Wayan; Widani, Ni Made
Transforma Jurnal Manajemen Vol. 2 No. 1 (2024): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v2i1.101

Abstract

This study aims to determineThe influence of employee performance at people's credit institutions (LPD) partially and simultaneously on employee engagement and organizational citizenship behavior. Collection is carried out using questionnaires/questionnaires. The sample in this research was 42 employees of the Kedonganan Traditional Village LPD using a saturated sample collection method where all employees were used as the population. The collected questionnaire data was then analyzed using multiple linear regression analysis using quantitative research. Hypothesis testing used the t test and F test. The results of the study showed thatemployee engagementhas a positive and significant effect on the performance of employees of the Kedoganan Traditional Village People's Credit Institution (LPD) (H1 is accepted). Organizational Citizenship Behaviorhas a positive and significant effect on the performance of employees of the Kedoganan Traditional Village People's Credit Institution (LPD) (H2 is accepted). Employee engagement and Organizational Citizenship Behavior simultaneously have a positive and significant effect on the performance of employees of the Kedoganan Traditional Village People's Credit Institution (LPD) (H3 is accepted).It is hoped that the results of this research will enable LPD employees to realize the vision and mission of the institutionnot only carrying out the role as stated in the job description and organizational structure, but also being able to carry out the role beyond the standards stated in the institution.
Pengaruh Inovasi Produk, Kualitas Pelayanan, dan Strategi Pemasaran Terhadap Kepuasan Konsumen Richeese Factory Santika, I Putu Giri; Sucandrawati, Ni Luh Ketut Ayu Sudha; Widani, Ni Made
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2599

Abstract

Kepuasan konsumen tidak terlepas dari kualitas pelayanan, inovasi produk dan strategi pemasarannya. Tujuan dari penelitian ini adalah untuk mengetahui  pengaruh inovasi produk, kualitas pelayanan, dan strategi pemasaran terhadap kepuasan konsumen pada Richeese Factory Cabang Kebo Iwa Denpasar.  Penelitian ini menggunakan pendekatan kuantitatif. Populasi dari penelitian adalah  seluruh konsumen Richeese Factory  dengan teknik purposive sampling dengan  100  orang responden. Hasil penelitian menunjukkan  inovasi produk, kualitas pelayanan, dan strategi pemasaran  berpengaruh positif dan signifikan terhadap kepuasan konsumen. Secara simultan  inovasi produk, kualitas pelayanan dan strategi pemasaran  berpengaruh positif dan signifikan terhadap kepuasan konsumen, dengan nilai Fhitung sebesar 94,122 lebih besar dari Ftabel 2,70 pada tingkat signifikansi 0,000. Koefisien determinasi diperoleh, Adjusted R² sebesar 0,738, yang berarti 73,8%  kepuasan konsumen dapat dijelaskan oleh inovasi produk, kualitas pelayanan, dan strategi pemasaran, sedangkan sisanya 26,2% dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan  perusahaan perlu memperkuat inovasi produk melalui pengembangan menu sesuai tren kuliner, meningkatkan kualitas pelayanan khususnya kecepatan dan keramahan, serta mengoptimalkan strategi pemasaran digital. Penelitian ini diharapkan dapat memberikan kontribusi pada kajian pemasaran jasa serta menjadi acuan praktis bagi manajemen Richeese Factory dalam merancang strategi peningkatan kepuasan dan loyalitas konsumen.    
Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian di PT. Natural Pangan Indonesia Pertiwi, Ni Luh Ayu; Sucandrawati , Ni Luh Ketut Ayu Sudha; Widani, Ni Made
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2620

Abstract

Peran digital marketing dan kualitas produk sangat penting dalam keputusan pembelian dari para konsumen.  Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas produk terhadap keputusan pembelian di PT. Natural Pangan Indonesia, sebuah perusahaan lokal yang bergerak di bidang pastry dan bakery. Perusahaan ini memiliki dua brand utama, yaitu Nature Cakes dan Brojack Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di outlet Nature Cakes. Sampel penelitian berjumlah 100 responden, dipilih dengan menggunakan teknik purposive sampling, yaitu konsumen yang minimal telah melakukan pembelian sebanyak satu kali. Teknik analisis data yang digunakan adalah regresi linier berganda dengan bantuan program SPSS.  Hasil penelitian menunjukkan bahwa baik digital marketing maupun kualitas produk secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Implikasi praktis dari penelitian ini adalah perlunya perusahaan untuk meningkatkan efektivitas  digital marketing melalui media sosial dan platform daring, sekaligus mempertahankan dan meningkatkan kualitas produk agar mampu memenuhi ekspektasi konsumen. Penelitian ini memberikan kontribusi pada pengembangan literatur mengenai perilaku konsumen, khususnya terkait peran digital marketing dan kualitas produk dalam mendorong keputusan pembelian pada industri bakery dan pastry.
The Role Of Brand Awareness And Customer Experience In Increasing Customer Loyalty At Nailogy Bali Apriningsih, Dewa Ayu Putu; Ardani, Wayan; Widani, Ni Made
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.265

Abstract

Customer loyalty greatly influences the success of a business, especially businesses that must follow current trend updates such as Nailart businesses. This study aims to determine the influence of brand awareness and customer experience in increasing customer loyalty at Nailogy Bali. The population in this study were all Nailogy Bali customers totaling 45,533 in 2024. The sample size obtained was 100 customers at Nailogy Bali. The sample size was calculated using the Slovin formula. The sample used in this study was taken using a purposive sampling method. Testing was carried out by testing research instruments, Classical Assumption Tests, with data analysis techniques using Multiple Linear Regression Analysis, Determination Analysis, Partial Test (T Test) and Simultaneous Test (F Test). The findings in this study are that brand awareness has a positive and significant effect on Nailogy Bali customer loyalty with a calculated t value of 5.372 with a significance value of 0.000 (0.000 <0.05) and a regression coefficient that has a positive value of 0.331. Customer experience has a positive and significant effect on customer loyalty of Nailogy Bali with a calculated t value of 10.172 with a significance value of 0.006 (0.000 <0.05) and a regression coefficient of 0.490. Brand awareness and customer experience simultaneously have a positive and significant effect on customer loyalty of Nailogy Bali with a calculated F value of 185.716 with a significance of 0.000. Because the significance value is smaller than 0.05 (0.000 <0.05). The results of this study are expected to be a reference for Nailogy Bali management that to increase customer loyalty, it is necessary to increase brand awareness and customer experience.
Studi Kelayakan Home Industry Minuman Arak di Desapejeng Kawan, Gianyar Putra, I Nyoman Septin Adi; Ardani, Wayan; Widani, Ni Made
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 1 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.645 KB) | DOI: 10.54371/jms.v1i1.160

Abstract

Studi kelayakan sangat penting dilakukan untuk menghindari kemungkinan resiko kegagalan yang akan dilalui dalam pembuatan sebuah usaha. Dilaksanakannya penelitian ini bertujuan untuk mengetahui kelayakan dari Usaha Arak Campur yang ada di Desa Pejeng Kawan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan subjek penelitian yaitu usaha arak campur Kolet Arak Api dan objek penelitiannya adalah kelayakan usaha arak. Metode yang digunakan dalam pengumpulan data yaitu wawancara dan dokumentasi. Penelitian ini menggunakan analisis dari beberapa aspek yaitu aspek hukum, aspek pemasaran, aspek teknik, aspek manajemen dan aspek ekonomi & sosial. Dari hasil penelitian ini didapatkan hasil kelayakan usaha Kolet Arak Api dari aspek pemasaran, aspek teknik dan aspek ekonomi & sosial dinyatakan layak, karena sebagian besar kritetia penilaian usaha yang digunakan terpenuhi, namun dari aspek hukum dinyatakan tidak layak dikarenakan belum mempunyai ijin usaha apapun. Sedangkan dari aspek manajemen juga dinyatakan tidak layak dikarenakan belum terbentuknya struktur organisasi dan juga belum berjalannya SOP dengan baik.
Analisis Kelayakan Pengembangan Bisnis Waralaba Produk Olahan Pangan Dimsum pada UMKM Gerobak Dimsum Bali Sari, Ni Made Mutiara; Ardani, Wayan; Widani, Ni Made
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 1 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.289 KB) | DOI: 10.54371/jms.v1i1.161

Abstract

Studi kelayakan sangat penting dilakukan untuk menghindari kemungkinan resiko   kegagalan   yang   akan   dilalui   dalam   pembuatan    sebuah    usaha. Dilaksanakannya penelitian ini bertujuan untuk mengetahui kelayakan dari Usaha Gerobak Dimsum Bali. Penelitian ini merupakan penelitian deskriptif kualitatif-kuantitatif dengan subjek penelitian yaitu usaha Gerobak Dimsum Bali dan objek penelitiannya adalah kelayakan usaha dimsum. Metode yang digunakan dalam pengumpulan data yaitu wawancara dan dokumentasi. Penelitian ini menggunakan analisis dari dua aspek yaitu aspek non finansial dan aspek finansial. Aspek non finansial berupa aspek hukum, aspek pemasaran, aspek teknik, dan aspek manajemen. Sedangkan aspek finansial menggunakan metode Payback Periode (PP), Net Present Value (NPV), Profitability Indeks (PI), Internal Rate of Return (IRR), Average Rate of Return (ARR). Dari hasil penelitian ini didapatkan hasil kelayakan usaha Gerobak Dimsum Bali dari aspek pemasaran dan aspek teknik dinyatakan layak karena sebagian besar kritetia penilaian usaha yang digunakan terpenuhi, namun dari aspek hukum dan aspek manajemen dinyatakan tidak layak dikarenakan belum mempunyai ijin usaha apapun dan strutur organisasi beserta deskripsi pekerjaan yang masih belum spesifik. Ditinjau dari aspek finansial usaha Gerobak Dimsum Bali dinyatakan layak karena memenuhi seluruh kriteria yang ada dalam persyaratan ke layakan sebuah usaha.
Co-Authors Alfiani, Nur Hafni Apriningsih, Dewa Ayu Putu Ariani, Ni Kadek Ayu Dewi, Ni Made Rai Candra Ningrum, Safitri Nuriani, Ni Nyoman Trisna Pertiwi, Ni Luh Ayu Putra, I Nyoman Septin Adi Santika, I Putu Giri Sari, Ni Made Mutiara Sucandrawati , Ni Luh Ketut Ayu Sudha Sucandrawati, Ni Luh Ketut Ayu Sudha Suriantari, Ni Kadek Eni Wahyuni, Evy Wayan Ardani