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All Journal Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmiah Hospitality Management Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Widuri, Setyowati Ayu
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Pengembangan Pariwisata Alternatif Berbasis Pelestarian Minuman Arak Bali di Desa Les, Kecamatan Tejakula, Buleleng Arcana, I nyoman; Widuri, Setyowati Ayu; Suastuti, Ni Luh; Wiratnaya, I Nyoman
JURNAL GASTRONOMI INDONESIA Vol 11 No 2 (2023): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v11i2.1178

Abstract

This study aims to examine feasible development strategies for the development of alternative tourism based on the preservation of Bali Arak Drink in Les Village, Tejakula, Buleleng using a SWOT analysis. There are two groups of respondents, the first is tourists totaling 125 people, and the second is the stakeholder group totaling 25 people. Data collection through questionnaire dissemination.  This study concludes that the strength factors include: the cultural traditions, arak production process, Balinese food and arak pairing, natural attractions, close to the Tulamben, and souvenirs. The weaknesses include: lack of social media promotion, regulation and sales licenses. The opportunities include: the economy post Covid-19 Pandemic, the ease of bank credit, alcohol testing technology and product standardization. Threat factors are: the increases of fuel price, world geopolitics, licensing of spirits production, and enthusiasts of the younger generation to cultivate palm plantations. This research recommend to developing tour packages in the form of glamping in the coconut plantation area, Balinese culinary and educational tour packages, collaborations with influencers.
Pembuatan minuman tradisional loloh daun belimbing wuluh sebagai atraksi wisata kuliner alternatif di desa beraban, tabanan – bali widuri, setyowati ayu; Arismayanti, Ni Ketut
Jurnal Ilmiah Hospitality Management Vol. 12 No. 2 (2022)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v12i2.208

Abstract

Saat ini perkembangan wisata kuliner di Bali sudah mulai banyak di lirik dan menjadi salah satu tujuan orang berwisata ke Bali. Kuliner tradisional Bali selama ini yang terkenal adalah jenis makanan sedangkan untuk minuman belum begitu di ketahui oleh wisatawan padahal minuman tradisional Bali sangat banyak jenis dan ragamnya. Salah satu minuman tradisional Bali adalah Loloh. Loloh adalah ramuan herbal khas Bali yang bermanfaat bagi kesehatan dan juga sebagai minuman segar pelepas dahaga. Salah satu loloh yang memiliki khasiat kesehatan dan juga melepas dahaga adalah loloh daun belimbing wuluh, daerah penghasil loloh daun belimbing wuluh dengan pengolahan tradisional di Bali berada di Kabupaten Tabanan tepatnya di Desa Beraban, Kecamatan Selemadeg Timur, Kabupaten Tabanan. Metode pengumpulan data dalam penelitian ini adalah dengan melakukan obsevasi, wawancara mendalam dan studi kepustakaan. Sedangkan teknik pengumpulan data yang di gunakan dalam penelitian kualitatif berupa teknik perekaman dengan kamera. Penentuan informan dalam penelitian ini dilakukan secara purposive yaitu informan terpercaya. Informan dalam penelitian ini adalah pembuat loloh belimbing wuluh di Desa Beraban, Kecamatan Selemadeg Timur, Kabupaten Tabanan. Teknik analisis data yang di pakai dalam penelitian ini adalah deskriftif kualitatif Proses pengolahan loloh daun belimbing wuluh ini bisa di jadikan atraksi kuliner alternative di desa Beraban, Tabanan – Bali dengan keunggulan proses pengolahan yang masih di lakukan secara tradisional dan memiliki rasa yang khas serta bermanfaat untuk tubuh. Loloh daun belimbing wuluh ini bisa di promosikan pada wisatawan yang berkunjung ke desa Beraban Tabanan – Bali sebagai salah satu alternative atraksi wisata kuliner yang akan sangat bermanfaat bagi perekonomian masyarakat setempat. Kata kunci : minuman tradisional, loloh, bali
Implementation of the 7P Marketing Mix at Manyi Bali Café in Nusa Dua Dewi, Kadek Budhistina; Widuri, Setyowati Ayu; Juniari, Ni Kadek Eni
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.11342

Abstract

This study aims to determine the application of the 7P marketing mix to Manyi Bali in Nusa Dua. The data analysis technique of this research is descriptive quantitative. This technique is used to explain the implementation of the 7P marketing mix at Manyi Bali Café. Overall, the implementation of the 7P marketing mix at Manyi Bali Café got an average value of 3.97 in the agreed interval class. This indicates that Manyi Bali Café has implemented the 7P marketing mix well to continue to develop its business well and can provide the best for all consumers. However, there is still one indicator that has not gotten the maximum value, namely the price, which is in the less agreeable interval class. This indicates that there are still some respondents who disagree with statement that the price offered is affordable and the price is in accordance with the quality of the product. Overall, the implementation of the 7P marketing mix at Manyi Bali Café got an average value of 3.97 which was in the agreed interval class. This shows that the application is in a good category. A good and well-calculated marketing concept will of course have a positive impact on the development of the business being undertaken.
Pengaruh Keunikan Proses Produksi Arak Bali dan Promosi Terhadap Niat Berkunjung Dan Partisipasi Promosi Oleh Konsumen Pada Rumah Makan Dapoer Bali Mula di Desa Les, Kecamatan Tejakula, Buleleng Widuri, Setyowati Ayu; Arcana, I Nyoman; Juniari , Ni Kadek Eni Juniari; Saputra, I Nyoman Gede Agus Jaya; Rusdiarnata, I Ketut
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1455

Abstract

Dapoer Bali Mula restaurant in Les Village, Tejakula District, Buleleng offers educational tour packages on the preservation of Balinese Arak and traditional Balinese dishes for tourists. This study aims to determine the influence of the uniqueness of the Balinese Arak production process and promotion on the participation of consumers with the intention to visit as an intervening variable in the Dapoer Bali Mula restaurant with 108 respondents. The statistical analysis used in this study is Path Analysis. The results of the study show that: 1) The uniqueness of the Balinese Arak production process and promotion affects the intention to visit; 2) The intention to visit, the uniqueness of the Balinese Arak production process and promotion affect the participation of consumers in promotion, both on their social media accounts and through "word of mouth"; 3) Intention to visit is an intervening variable between the influence of the uniqueness of the Balinese Arak production process on promotional participation by consumers; 4) Intention to visit is not an intervening variable between the influence of promotion on promotion participation by consumers. This research suggests that Dapoer Bali Mula restaurants should always strive to improve the quality of preservation of Balinese Arak Production Cultural Heritage and increase the variety of souvenir products so that more and more consumers participate in promoting Dapoer Bali Mula Restaurant
PELATIHAN BAHASA INGGRIS DAN PEMBUATAN MINUMAN TRADISIONAL BAGI MASYARAKAT DESA MANUKAYA, KABUPATEN GIANYAR DALAM MENDUKUNG PERJAMUAN INTERNASIONAL DI ISTANA PRESIDEN TAMPAKSIRING Febrianto, I Gusti Agung; Rusdianata, I Ketut; Saputra, I Nyoman Gede Agus Jaya; Widuri, Setyowati Ayu; Muliana, I Wayan; Juniari, Ni Kadek Eni; Budiani, Ni Putu Ariesta; Pranadewi, Putu Mira Astuti; Sudiparwati, Putu Ayu; Arcana, I Nyoman; Rinala, I Nyoman; Massenga, Lidjah Magdalena; Pastini, I Wayan
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1619

Abstract

This community service activity carried out by the Bali Tourism Polytechnic TAH Study Program is a 2 day training activity, which is a continuation of the previous PKM TAH Study Program which was held in May 2024 in Manukaya Village, Gianyar Regency. This PKM activity focuses on English training for restaurants and making traditional drinks which will be provided to the community in Manukaya Village. The target of this PKM activity is so that people involved in tourism have sufficient knowledge to start a restaurant business and are able to provide food and drink products for tourists visiting Manukaya Village. Through this training activity, it is hoped that the people of Manukaya Village will open their minds about the world of Food and Beverages and can take advantage of this opportunity as a new business opportunity with a total of 30 participants consisting of community members who own simple accommodation and agro-tourism in Manukaya Village, members of the Pokdarwis who involved in the hospitality sector as well as the Manukaya Village PKK which is often involved in banquet activities at the Tampaksiring Presidential Palace. The output of this activity is to improve the community's ability to communicate in English, especially when providing services to tourists, to create a traditional drink using local ingredients produced in Manukaya Village, as well as to increase the community's ability to provide food and drink services
Co-Authors Astuti Pranadewi, Putu Mira Dewi, Kadek Budhistina Febrianto, I Gusti Agung I Nyoman Arcana Juniari , Ni Kadek Eni Juniari Massenga, Lidjah Magdalena Muliana, I Wayan Ni Kadek Eni Juniari, Ni Kadek Eni Ni Ketut Arismayanti, Ni Ketut Ni Luh Suastuti Ni Putu Ariesta Budiani, Ni Putu Ariesta Pastini, I Wayan Rinala, I Nyoman Rusdianata, I Ketut Rusdiarnata, I Ketut Saputra, I Nyoman Gede Agus Jaya Sudiparwati, Putu Ayu Wiratnaya, I Nyoman