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All Journal Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Saputra, I Nyoman Gede Agus Jaya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Keunikan Proses Produksi Arak Bali dan Promosi Terhadap Niat Berkunjung Dan Partisipasi Promosi Oleh Konsumen Pada Rumah Makan Dapoer Bali Mula di Desa Les, Kecamatan Tejakula, Buleleng Widuri, Setyowati Ayu; Arcana, I Nyoman; Juniari , Ni Kadek Eni Juniari; Saputra, I Nyoman Gede Agus Jaya; Rusdiarnata, I Ketut
JURNAL BISNIS HOSPITALITI Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i1.1455

Abstract

Dapoer Bali Mula restaurant in Les Village, Tejakula District, Buleleng offers educational tour packages on the preservation of Balinese Arak and traditional Balinese dishes for tourists. This study aims to determine the influence of the uniqueness of the Balinese Arak production process and promotion on the participation of consumers with the intention to visit as an intervening variable in the Dapoer Bali Mula restaurant with 108 respondents. The statistical analysis used in this study is Path Analysis. The results of the study show that: 1) The uniqueness of the Balinese Arak production process and promotion affects the intention to visit; 2) The intention to visit, the uniqueness of the Balinese Arak production process and promotion affect the participation of consumers in promotion, both on their social media accounts and through "word of mouth"; 3) Intention to visit is an intervening variable between the influence of the uniqueness of the Balinese Arak production process on promotional participation by consumers; 4) Intention to visit is not an intervening variable between the influence of promotion on promotion participation by consumers. This research suggests that Dapoer Bali Mula restaurants should always strive to improve the quality of preservation of Balinese Arak Production Cultural Heritage and increase the variety of souvenir products so that more and more consumers participate in promoting Dapoer Bali Mula Restaurant
PELATIHAN BAHASA INGGRIS DAN PEMBUATAN MINUMAN TRADISIONAL BAGI MASYARAKAT DESA MANUKAYA, KABUPATEN GIANYAR DALAM MENDUKUNG PERJAMUAN INTERNASIONAL DI ISTANA PRESIDEN TAMPAKSIRING Febrianto, I Gusti Agung; Rusdianata, I Ketut; Saputra, I Nyoman Gede Agus Jaya; Widuri, Setyowati Ayu; Muliana, I Wayan; Juniari, Ni Kadek Eni; Budiani, Ni Putu Ariesta; Pranadewi, Putu Mira Astuti; Sudiparwati, Putu Ayu; Arcana, I Nyoman; Rinala, I Nyoman; Massenga, Lidjah Magdalena; Pastini, I Wayan
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1619

Abstract

This community service activity carried out by the Bali Tourism Polytechnic TAH Study Program is a 2 day training activity, which is a continuation of the previous PKM TAH Study Program which was held in May 2024 in Manukaya Village, Gianyar Regency. This PKM activity focuses on English training for restaurants and making traditional drinks which will be provided to the community in Manukaya Village. The target of this PKM activity is so that people involved in tourism have sufficient knowledge to start a restaurant business and are able to provide food and drink products for tourists visiting Manukaya Village. Through this training activity, it is hoped that the people of Manukaya Village will open their minds about the world of Food and Beverages and can take advantage of this opportunity as a new business opportunity with a total of 30 participants consisting of community members who own simple accommodation and agro-tourism in Manukaya Village, members of the Pokdarwis who involved in the hospitality sector as well as the Manukaya Village PKK which is often involved in banquet activities at the Tampaksiring Presidential Palace. The output of this activity is to improve the community's ability to communicate in English, especially when providing services to tourists, to create a traditional drink using local ingredients produced in Manukaya Village, as well as to increase the community's ability to provide food and drink services
Co-Authors Astuti Pranadewi, Putu Mira Febrianto, I Gusti Agung I Nyoman Arcana Juniari , Ni Kadek Eni Juniari Massenga, Lidjah Magdalena Muliana, I Wayan Ni Kadek Eni Juniari, Ni Kadek Eni Ni Putu Ariesta Budiani, Ni Putu Ariesta Pastini, I Wayan Rinala, I Nyoman Rusdianata, I Ketut Rusdiarnata, I Ketut Sudiparwati, Putu Ayu Widuri, Setyowati Ayu