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All Journal Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya NOTION: Journal of Linguistics, Literature, and Culture
Hamzah, Rodey Hamza Bin
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Genre analysis of textual strategies in the Mandalika tourism website Sari, Eka Dyah Puspita; Agustina, Mia Fitria; Adiarti, Dian; Hamzah, Rodey Hamza bin
NOTION: Journal of Linguistics, Literature, and Culture Vol. 7 No. 1 (2025): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v7i1.12905

Abstract

Examining the text organization of the Mandalika Tourism Website provides valuable insights into the strategies used to present information in a coherent and appealing manner. The significance of this study lies in its potential to examine the textual organization of the tourism website. This study addresses a gap in the literature by focusing on the specific text organization strategies of Mandalika tourism website. This study aims to uncover the underlying textual structures and patterns that contribute to its promotional success. This analysis does not only shed light on the website's organization, but also offers insights into the genre conventions of tourism websites in general. This study uses a descriptive qualitative study focusing on text organization analysis of Mandalika tourism website. There are five steps in analyzing the data. The result shows that Mandalika Tourism Website fits within the advertisement genre, as its primary aim is to promote tourism destinations in Mandalika. However, it only employs seven of these moves, and their application is not strictly sequential. Each move structure employed in the website serves a distinct function and plays a critical role in the overall effectiveness of the tourism website as an advertisement medium. The move structures used can be categorized into three primary functions: informative, persuasive, and reminding. It can be said that conducting analysis of textual strategies in the website helps attracting and increasing tourism occupancy in Mandalika.
Critical discourse analysis on Mandalika and Likupang social media Sari, Eka Dyah Puspita; Agustina, Mia Fitria; Adiarti, Dian; Hamzah, Rodey Hamza bin
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 8 No 4 (2025)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v8i4.1259

Abstract

The implications of the pandemic have drastically decreased tourism occupancy in Indonesia, prompting the president to develop super priority destinations, such as Mandalika and Likupang, to restore tourism occupancy. Focusing on Mandalika and Likupang, located in special economic zones, this research aims to critically analyze the social media narratives to uncover the power relations and socio-political constructs embedded in the social media accounts of both destinations. We applied descriptive qualitative research, elaborating the textual elements, discursive, and sociocultural practices of promotional media. The result of the textual elements analysis shows that social media posts mostly use simple sentences, and a deeper lexical analysis reveals that various types of pronouns, adjectives, and collocations are embedded in the posts. Social media leverages persuasive descriptive discourse with friendly, descriptive, and emotional words, improving reader accessibility. Political and cultural narratives also play a significant role in shaping the tourism discourse. Branded as the “New Bali,” Mandalika and Likupang can displace and exclude local culture through social media posts, showing the power of social media in creating tourism discourse. Conclusively, critical discourse analysis helps in understanding the relation between the discourse and the social aspect by analyzing language within a social context.
Co-Authors Dian Adiarti, Dian Mia Fitria Agustina Sari, Eka Dyah Puspita