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Balancing Marketing and Sharia Compliance: A Study of Da'wah Management Models at Halal Centers in UIN Sunan Kalijaga Yogyakarta and UIN Sunan Ampel Surabaya Nurmadiansyah, M. Toriq; MZ, Ahmad Murtaza; Syahputra, Satria Tenun
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 4 No. 1 (2024): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/almanaj.v4i1.1774

This study investigates the management models of halal centers at UIN Sunan Kalijaga Yogyakarta and UIN Sunan Ampel Surabaya, focusing on balancing marketing strategies and sharia compliance. Using a qualitative methodology with a phenomenological approach, the research explores the perspectives of ten halal center managers through observations and semi-structured interviews. Thematic analysis reveals a multi-dimensional understanding of halal, extending beyond consumables to include behaviors and societal implications. Both institutions emphasize product excellence and community safety, though their approaches differ. Key findings highlight the importance of integrating religious, regulatory, and market-based perspectives in halal certification, enhancing consumer trust and business credibility. Challenges include divergent regulations between BPJPH and the MUI fatwa commission and the lack of an accessible online registration system. Future research should focus on harmonizing regulatory frameworks and expanding certification processes to other industries. This study underscores the pivotal role of Halal Centers in promoting halal literacy and supporting government initiatives, thereby fostering a robust halal industry in Indonesia.

INTERPRETATION OF IBN QAYYIM AL-JAUZIYYAH ON SHIFA IN THE AT-TAFSIR AL-QAYYIM AND BADAA’IUT TAFSIR: Analysis of Johanna Pink's Typology Wijaya, Roma; Syahputra, Satria Tenun
Wahana Islamika: Jurnal Studi Keislaman Vol. 9 No. 1 (2023): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/c8tm3k76

This article analyzes the interpretation of Ibn Qayyim Al[1]Jauziyyah with the typology theory of interpretation offered by Johanna Pink, a researcher at Freiburg University's interpretation. One of the terms being discussed here is Shifa. The term shifa is still understood with theological arguments, so it escapes health sciences. Ibn Qayyim understood it as physical and psychological healing. This research is a library research type of qualitative research. The analysis used is Johanna Pink's typology: scholar’s commentaries, institutional commentaries, and popularizing commentaries. The primary source of this research is the book of Tafsir al-Bada'I at-Tafsir Ibn Qayyim and at-Tafsir al-Qayyim and other works by Ibn Qayyim. The secondary sources are books, articles, and magazines that have theme relevance. The results of this study are, first, the verses interpreted by Ibn Qayyim al-Jauziyyah about shifa, the majority of which is that the Qur'an is an antidote to various psychological and physical ailments. Second, Tafsir Ibn Qayyim Al-Jauziyyah in the book al-Bada'I at-Tafsir Ibn Qayyim and at-Tafsir al-Qayyim seen from Johanna Pink's typological theory is included in the category of scientific interpretation, even though she did not directly write it down. But absorbed and collected by his student named Muhammad Uwais an-Nadwi. These results reveal the typological model of Ibn Qayyim's interpretation. Here, the researcher recommends researching Ibn Qayyim with hermeneutical analysis to find the background of Ibn Qayyim's interpretation in depth.

NEURO-LINGUISTIC PROGRAMMING (NLP) AS A CUPPING MEDIA: A Living Hadith Discourse MZ, Ahmad Murtaza; Isnaini, Subi Nur; Syahputra, Satria Tenun
RIWAYAH Vol 8, No 2 (2022): Riwayah : Jurnal Studi Hadis
Publisher : ilmu hadis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/riwayah.v8i2.15021

As a method of traditional medicine, cupping began to be in great demand by the public. Of course, this is an interesting phenomenon to be discussed. With the development of science, especially in the field of therapy, cupping is combined with modern communication techniques, namely Neuro-Linguistic Programming (NLP). The attempt to combine cupping with NLP is a novelty aspect in the study of cupping. This practice is carried out at Kopsen Rumah Sehat Thibbunnabawi, one of the few cupping clinics that use NLP techniques as a medium. Therefore, this article examines how Neuro-Linguistic Programming becomes a medium used in cupping practice. This research is a type of qualitative research using a phenomenological approach. Data collection methods used are interviews, observation, and documentation. Using the descriptive analysis method, there were five research informants, consisting of one therapist and four patients. This study found that: first, understanding of text internalization from cupping hadiths is still limited to the patient’s educational background or practical experience of each individual. Thus, various reasons from patients believe in cupping as a treatment. Second, the application of NLP as a cupping medium makes patients more comfortable and confident in doing therapy. Third, the application of NLP might be a solution so that patients who come are healed physically and psychologically.[Sebagai metode pengobatan tradisional, bekam mulai banyak diminati masyarakat. Tentu ini menjadi fenomena yang menarik untuk di diskusikan dan dikaji. Terlebih seiring berkembangnya ilmu pengetahuan terkhusus dalam bidang terapi, bekam dipadukan dengan teknik komunikasi modern yakni Neuro Linguistic Programming (NLP). Upaya untuk memadukan antara bekam dengan NLP merupakan aspek kebaharuan dalam ranah kajian mengenai bekam. Praktik seperti ini dilakukan di Kopsen Rumah Sehat Thibbunnabawi menjadi salah satu dari sedikit klinik bekam yang menggunakan teknik NLP sebagai medianya. Oleh karenanya, artikel ini mengkaji bagaimana Neuro Linguistic Programming menjadi media yang digunakan dalam praktik bekam. Penelitian ini merupakan jenis penelitian kualitatif dengan menggunakan pendekatan fenomenologis. Metode pengumpulan data yang digunakan yaitu wawancara, observasi, dan dokumentasi. Informan penelitian berjumlah 5 orang, terdiri dari 1 orang terapis, dan 4 pasien. Dengan menggunakan metode analisis deskriptif. Penelitian ini menemukan bahwa: pertama, pemahaman mengenai internalisasi teks dari hadis berbekam masih sebatas latar belakang pendidikan pasien ataupun pengalaman empiris dari tiap individu. Sehingga beragam alasan dari pasien meyakini bekam sebagai sebuah pengobatan. Kedua, pengaplikasian NLP sebagai media bekam menjadikan pasien lebih nyaman dan percaya diri untuk melakukan terapi. Ketiga, penerapan NLP mungkin bisa menjadi solusi agar pasien yang datang tidak hanya sembuh secara fisik namun sembuh pula dari segi psikologis.]

The Concept of Destiny in Between the Perspectives of Muhammad Syahrur and Robert Kane (A Critical Discourse Analysis) Syahputra, Satria Tenun; Wijaya, Roma
Journal of Southeast Asian Islam and Society Vol. 1 No. 1 (2022): JSEAIS
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/jseais.1.1

This article aims to analyze the concept of destiny from the perspective of Muhammad Syahrur and Robert Kane. The Destiny considered by Most of people to be something particular, turns out to be something that humans can still control. This opinion is undoubtedly contrary to the opinion of the majority. According to Syahrur, humans still have a significant role to play in determining their age, sustenance, and deeds, while according to Kane, humans have free will, which is not even suitable with God's provisions. This research is library research using Norman Fairclough's critical discourse analysis method, which consists of text analysis linguistically, discursive analysis or text production, and social practice analysis. This study concludes that Syahrur's opinion regarding the concept of destiny that humans can still control is obtained from an analysis of the verses of the Qur'an, which talk about age, sustenance and human charity with a linguistic approach and Kane uses a critical-logical analysis approach to the previous opinions that has existed Before. The result of the study found that according to Syahrur, the destiny is in the form of a collection of terms and conditions collected in one book, if these terms and conditions are fulfilled will cause a certain phenomenon, whether it is death, life, long or short life and so on. Meanwhile, according to Kane, human free will is like the garden of the forking path, where humans can choose which way to go without coercion from any party.

Balancing Marketing and Sharia Compliance: A Study of Da'wah Management Models at Halal Centers in UIN Sunan Kalijaga Yogyakarta and UIN Sunan Ampel Surabaya Nurmadiansyah, M. Toriq; MZ, Ahmad Murtaza; Syahputra, Satria Tenun
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 4 No. 1 (2024): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/almanaj.v4i1.1774

This study investigates the management models of halal centers at UIN Sunan Kalijaga Yogyakarta and UIN Sunan Ampel Surabaya, focusing on balancing marketing strategies and sharia compliance. Using a qualitative methodology with a phenomenological approach, the research explores the perspectives of ten halal center managers through observations and semi-structured interviews. Thematic analysis reveals a multi-dimensional understanding of halal, extending beyond consumables to include behaviors and societal implications. Both institutions emphasize product excellence and community safety, though their approaches differ. Key findings highlight the importance of integrating religious, regulatory, and market-based perspectives in halal certification, enhancing consumer trust and business credibility. Challenges include divergent regulations between BPJPH and the MUI fatwa commission and the lack of an accessible online registration system. Future research should focus on harmonizing regulatory frameworks and expanding certification processes to other industries. This study underscores the pivotal role of Halal Centers in promoting halal literacy and supporting government initiatives, thereby fostering a robust halal industry in Indonesia.

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