Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Educational Management Research Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA)
Rezeki, Nadia Sri
Unknown Affiliation
Religion Arts Humanities Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN PERPUSTAKAAN DESA DALAM MENINGKATKAN SUMBER DAYA MANUSIA DI DESA KIMAK KECAMATAN MERAWANG KABUPATEN BANGKA Silvia, Tesa; Sari, Lia Purnama; Riki, Riki; Pratiwi, Nabila Allisya; Meriyanti, Meriyanti; Rezeki, Nadia Sri; Kurniadi, Dedi; Tuha, Panca Tuah
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 3, No 1 (2024): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v3i1.2630

Abstract

Perpustakaan Depati Bahrin yang berada di Desa Kimak Kecamatan Merawang Kabupaten Bangka Provinsi Kepulauan Bangka Belitung mampu memberikan manfaat besar bagi masyarakat desanya. Buku-buku dan fasilitas yang ada diperpustakaan selain sebagai sumber informasi dan pengetahuan juga mampu meningkatkan kemampuan sumber daya manusia di desa.  Perpustakaan yang sudah terakreditasi B ini dikelola secara baik dan mendapatkan dukungan penuh dari kepala desa untuk pengembangan pengelolaan yang lebih baik lagi bagi masyarakat desa. 
Packaging Design and Digital Marketing Management in Educational Culinary Ventures: Their Influence on Purchase Decisions Mediated by Brand Image Rezeki, Nadia Sri; Nugroho, Fithriawan
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1796

Abstract

This study aims to analyze the influence of packaging design and digital marketing management on purchase decisions in educational culinary ventures, with brand image serving as a mediating variable. The research is grounded in an educational management perspective, particularly in understanding how the managerial implementation of marketing-related competencies within educational-based culinary enterprises contributes to consumer decision-making. A quantitative approach with a causal associative design was employed. Data were collected from 140 consumers of culinary products produced by educational culinary ventures in Pangkalpinang using structured questionnaires. The data were analyzed using Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS) through SmartPLS 4. The results indicate that packaging design and digital marketing management have significant positive effects on brand image. Furthermore, digital marketing management and brand image significantly influence purchase decisions. Packaging design does not exert a significant direct effect on purchase decisions; however, its effect becomes significant when mediated by brand image. Brand image emerges as the most dominant factor influencing purchase decisions. The structural model explains 57.1 percent of the variance in brand image and 59.3 percent of the variance in purchase decisions, demonstrating strong predictive power. These findings imply that effective educational management of culinary ventures should emphasize the integration of packaging design and digital marketing within entrepreneurship learning programs, as brand image plays a critical role in translating educational-based marketing practices into sustainable consumer purchasing behavior.
Co-Authors dedi kurniadi Fithriawan Nugroho Meriyanti, Meriyanti Pratiwi, Nabila Allisya RIKI RIKI, RIKI Sari, Lia Purnama Silvia, Tesa Tuha, Panca Tuah