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All Journal Indonesian Journal of Religion and Society LANCAH Jurnal Inovasi dan Tren
Oktaviani, Reza
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Cross Culture of Religion Sebagai Modal Sosial dalam Mempertahankan Harmonisasi Sosial Umat Beragama di Desa Rama Agung, Bengkulu Aji, Harun Sukma; Renaldi, Bintang; Oktaviani, Reza; Nopianti, Heni; Himawati, Ika Pasca
Indonesian Journal of Religion and Society Vol 6, No 1 (2024)
Publisher : Indonesian Center for Religion and Society Studies (InTReSt)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijrs.v6i1.371

Abstract

This research focuses on how the cross culture of religion becomes social capital in maintaining religious harmonization in Rama Agung Village. In order to identify and examine in depth the social harmonisation created through the cross culture of religion in Rama Agung Village, the research method used is descriptive qualitative. Data collection techniques were non-participant observation, semi-structured interviews, and document studies. The informants are people who know and understand the research topic and come from different religious and ethnic backgrounds. The data analysis technique used the Miles and Huberman approach. The results showed that the cross culture of religion in religious communities in Rama Agung Village includes physical and non-physical aspects. Non-physical aspects include the emergence of values and norms in religious communities in Rama Agung Village related to social harmonisation through daily interfaith actions and behaviours such as visiting each other when adherents of other religions celebrate religious holidays, not disturbing each other in worship and others. The physical aspect is illustrated by the existence of FPUB (Forum of Religious Representatives) and acculturation in building ornaments and public places in Rama Agung Village.
Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada Pangkalan Gas "Rezfa" Depok Wijaya, Bagas Aji; Oktaviani, Reza
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2b (2024): Special Edition Juli
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2b.2895

Abstract

This research aims to determine the marketing strategy carried out by the REZFA LPG gas base in increasing sales volume. In this research, a qualitative approach was used. Data collection in this research was carried out using triangulation, namely interviews, direct observation and documentation. The data analysis technique used in this research is the stages of data collection, data reduction, data presentation and drawing conclusions and verification and entered in the Triangulation table to conclude information about the same thing obtained from various parties. The results of this research indicate that REZFA LPG gas base has implemented a marketing strategy, namely market segmentation, market targeting, market positioning and a good and appropriate marketing mix strategy for product, price, location, promotion, physical evidence, human resources, processes (7P). However, there are still marketing strategies that must be developed further, such as promotional strategies so that the sales volume of the REZFA LPG gas base can increase to obtain appropriate profits so that base growth is not hampered due to lack of funds.
Co-Authors Aji, Harun Sukma Bintang Renaldi, Bintang Himawati, Ika Pasca Nopianti, Heni Wijaya, Bagas Aji