Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Distribusi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Rahman Dayani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KECENDERUNGAN CONSUMER ETHNOCENTRISM DOMESTIC PRODUCT BELIEF TERHADAP KEIGINAN UNTUK MEMBELI PRODUK ELEKTRONIK DI KOTA MATARAM, NUSA TENGGARA BARAT Rusdan Rusdan; Baiq Ismiwati; Sulhaini Sulhaini; Rahman Dayani
Distribusi - Journal of Management and Business Vol. 6 No. 1 (2018): Distribusi, Maret 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v6i1.26

Abstract

The main objective of the study was to examine the effect of consumer ethnocentrism toward domestic product belief and willingness to buy. The survey was carried out among students of the University of Mataram. A hundred of student sample were accidently determined during two weeks of data collection. Majority of them were students of the Faculty of Economic and Businesess. The study found that ethncentrism among students (young consumers) is still not really strong/medium level. This was seen also on domestic product belief and willingness to buy. Nevertheless, the tendency has a strong effect on domestic product belief and willingness to buy domestically made electronic products. This means it is important to strengthen the tendency among young (educated) consumers for the national economy.
Pengaruh Cita Rasa Dan Harga Terhadap Kepuasan Pelanggan Di Rumah Makan Rasbani Selong Lombok Timur Baiq Rina Fadilah; M. Ilhamuddin; Rahman Dayani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1926

Abstract

The purpose of the research is to analyze the level of customer satisfaction at Rasbani Restaurant in Selong, East Lombok, which is influenced by price and taste. The data collection method implements a questionnaire survey and interviews with 100 customers of Rasbani Restaurant. Based on the results of the t-test and multiple linear regression analysis, the sig. value between customer satisfaction and taste (X1) is below 0.05, namely 0.000, which means that customer satisfaction is positively influenced by taste and the percentage of influence is 60.6%. Meanwhile, the sig. value for the correlation between customer satisfaction and price (X2) is above 0.05, namely 0.065, which means that customer satisfaction is not significantly influenced by price in a positive direction, where the percentage level of influence is 14.7%. In addition to the t-test, the F-test was also carried out and it was found that customer satisfaction as the dependent variable was simultaneously influenced by price and taste as independent variables.  
Co-Authors Baiq Ismiwati Baiq Rina Fadilah M. Ilhamuddin Rusdan Rusdan Sulaimiah Sulaimiah Sulhaini Sulhaini