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All Journal ASERSI : Jurnal Akuntansi Terapan dan Bisnis Worksheet : Jurnal Akuntansi Journal of Business Management Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian
Nugraheni, Ponti Primastuti Aulia
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Marketing Strategy Of Raw Barabir Crackers Production UD. Barokah, Mangli District, Jember Regency: Strategi Pemasaran Kerupuk Barabir Mentah Produksi UD. Barokah Kecamatan Mangli Kabupaten Jember Universitasari, Pascawati Savitri; Permatasari, Sylvia Leoni; Iskandar, Ridwan; Ambarkahi, Ratih Puspitorini Yekti; Wiguna, Ardhitya Alam; Nugraheni, Ponti Primastuti Aulia; Mayasari, Financia
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.15

Abstract

The research location is at UD. Barokah, Mangli District, Jember Regency. This business was founded in 1999. This study aims to 1) Identify the strengths, weaknesses, opportunities and threats in the Barokah Barokah UD Barokah cracker business, Mangli District, Jember Regency, 2) To formulate an alternative marketing strategy in the UD Barokah Barokah cracker business, Mangli District, Jember Regency, 3) To determine the priority of the marketing strategy in the Barokah UD Barokah cracker business, Mangli District, Jember Regency. The analysis technique used is SWOT analysis and QSPM analysis. The results of the SWOT analysis show that the company's position is in cell II where the right strategy is a growth and development strategy. Based on the results of the calculation of the QSPM analysis which is the main strategy priority at UD. Barokah is expanding market share by making the latest product innovations with a TAS score of 7.67.
Sosialisasi Pentingnya Literasi Digital Sebagai Upaya Pengembangan Minat dan Bakat MA Nurul Isti’dad di Kecamatan Silo Kabupaten Jember Nugraheni, Ponti Primastuti Aulia; Ambarkahi, Ratih Puspitorini Yekti; Chairina, Raden Roro Lia; Universitasari, Pascawati Savitri; Mahbobi, Ahmad Firdaus
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 4 No. 1 (2025): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v4i1.58

Abstract

Literasi digital merupakan kemampuan individu dalam menerapkan keterampilan fungsional pada perangkat digital sehingga dapat menemukan dan memilih informasi, berfikir kritis, berkomunikasi secara efektif, berkreativitas, berkolaborasi dengan orang lain. Pentingnya program literasi digital memberikan dampak positif bagi pengetauan, pemahaman dan keterampilan dalam menggunakan media, terutama media sosial yang saat ini sering dijadikan sebagai sumber informasi bagi individu maupun masyarakat umum terutama bagi kalangan yang berusia muda seperti para peserta didik karena pada program ini memberikan kontribusi pada penyebaran informasi dengan menggunakan teknologi atau media sosial yang digunakan oleh kalangan usia muda. Dalam mengukur Tingkat literasi digital seseorang dalam hal ini peserta didik MA Nurul Isti’dad di Kecamatan Silo memilik 3 kompetensi yang harus dipenuhi yaitu kemampuan teknis, pemahaman kritis dan kemampuan berkomunikasi dan berpatisipasi. Oleh sebab itu literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat yang peduli terhadap kemajuan bangsa di masa sekarang.
The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty at Gudeg Lumintu Restaurant in Jember Regency Ambarkahi, Ratih Puspitorini Yekti; Universitasari, Pascawati Savitri; Chairina, Raden Roro Lia; Nugraheni, Ponti Primastuti Aulia; Ayuni, Candra Herdiana Indah Tiara
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.144

Abstract

This study aims to analyze (1) the effect of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. The data is taken directly from the respondents using a survey method through a questionnaire. The sampling technique used is incidental sampling with a sample of 40 respondents. The data an alysis technique used is multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variable (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has no significant effect on customer loyalty (Y), (3) the variable that has a dominant influence on customer loyalty (Y ) is product quality (X2).
Analisis Kelayakan Usaha Agroindustri Pemindangan Ikan Menggunakan Decision Support System Universitasari, Pascawati; Sutantio, Raden Alamsyah; Chairina, Raden Roro Lia; Ambarkahi, Ratih Puspitorini Yekti; Nugraheni, Ponti Primastuti Aulia
Jurnal Akuntansi Terapan dan Bisnis Vol 5 No 1 (2025): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/asersi.v5i1.6136

Abstract

This research aims to analyze the company's feasibility condition from non-financial and financial aspects, the results of which can be used as a reference to recommend company development steps. The approach used in this research is Decision Support System. The results of the analysis show that in the legal aspect the company can be said to be feasible because it already has a letter. The production aspect shows the results that the company is in a feasible condition with a high level of feasibility. Marketing Aspects, Management Aspects and Human Resources and Environmental Aspects show the results that the company is in a feasible condition with a moderate level of feasibility.  In financial aspects consisting of quantity BEP analysis of 24,721.13, Sales BEP of 379,515,345.54, BCR of 1.42, Payback Period of 1.58, NPV of 10,064,036,510.68, PI of 12.54, IRR of 59.20 and the overall analysis of financial aspects shows that the company is in a viable condition. Based on the overall analysis of the UMKM version 2.0 Decision Support System (DSS) approach, it shows that CV Genderang Mercusuar Bahari is in a feasible condition to be developed.
Website Development as an Institutional Innovation for Implementing Village Product Bank and Green Accounting Integration Model Oktaviani, Siska Aprilia; Pinandita, Candra Pramula; Yudhistira, Prillinaya; WIjaya, Dwi Indriani Fidiastutik; Nugraheni, Ponti Primastuti Aulia; Fitrianto, Dwi Wahid; Yulianto, Alfin Dwi; Anwar, Imam Saiful
Worksheet : Jurnal Akuntansi Vol 5, No 1 (2025)
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wjs.v5i1.7766

Abstract

The integration of village product banks with green accounting provides institutional innovation to address the economic empowerment of MSMEs and environmental sustainability in rural communities. However, its implementation requires practical and easily accessible media to facilitate product marketing, management, and stakeholder transparency. This study aims to develop a website-based platform as a digital infrastructure to implement the integrated model of village product banks and green accounting. This study uses a research and development (R&D) approach, including needs analysis, concept design, and website development through collaboration with third parties. The novelty of the study lies in the combination of institutional innovation with digital transformation, enabling the operationalization of green accounting indicators in a web-based environment to support the marketing of village MSME products. The urgency of the research is supported by the increasing need for digital platforms to support the marketing of local products and sustainable development practices in rural areas. The resulting platform is a website www.bankprodukkarangpring.com as a means of marketing MSME products in Karangpring village with green accounting integration to increase transparency, environmental accountability, and the competitiveness of local products.
Co-Authors Ambarkahi, Ratih Puspitorini Yekti Anwar, Imam Saiful Ayuni, Candra Herdiana Indah Tiara Fitrianto, Dwi Wahid Lia Chairina, Raden Roro Mahbobi, Ahmad Firdaus Mayasari, Financia Oktaviani, Siska Aprilia Permatasari, Sylvia Leoni Pinandita, Candra Pramula Ridwan Iskandar, Ridwan Sutantio, Raden Alamsyah Universitasari, Pascawati Universitasari, Pascawati Savitri Wiguna, Ardhitya Alam Wijaya, Dwi Indriani Fidiastutik Yudhistira, Prillinaya Yulianto, Alfin Dwi