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Mayasari, Financia
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Strategi Keberlanjutan Usaha Hidroponik Green House Jawa Timur Dengan Analytical Hierarchy Process (AHP): East Java Green House Hydroponic Business Sustainability Strategy Using The Analytical Hierarchy Process (AHP) Hermawan, Fendi; Sundari, Sri; Kustiari, Tanti; Agustinus Waluyo, Donny; Hartatie, Dian; Mayasari, Financia; Arief Putranto, Hermawan
Jurnal Ilmiah Inovasi Vol 24 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

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Abstract

The Smart Farming concept is identical to the hydroponic cultivation system which is a new revolution in agricultural cultivation methods. Hydroponics is also known as soilless culture, which is a cultivation method that does not use soil as a medium to support plant growth. The advantages of hydroponic greenhouse cultivation include higher yields, the microclimate can be controlled and can be carried out throughout the year without paying attention to weather conditions, so that plant productivity is increased. Apart from the advantages that hydroponic greenhouse cultivation has, it has the potential to increase productivity as described above, the market prospects for the results of hydroponic cultivation are also very promising. The aim of this research is to analyze sustainability and priority strategies in efforts to develop green house hydroponic cultivation using the Analytical Hierarchy Process (AHP). This research was conducted in East Java. The results of the analysis show that the most dominant factors that are attributes of sustainability levers are the level of waste management, sales price stability, community conflict, the level of application of modern technology and partnership patterns. The results of the Analytical Hierarchy Process (AHP) analysis show that the priority strategy that can be implemented is the implementation of a partnership pattern with the highest value of 0.445.
ANALISIS PENGARUH LOYALTY, PERSEPSI HARGA DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Resya, Fachmi; Andriyanto, Dicky; Mayasari, Financia; Alam Wiguna, Ardhitya; Yuniar, Eka
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 1 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v17i1.4608

Abstract

This research aims to determine the influence of loyalty, price pereception and consumer trust on purchasing decisions. This research was conducted by analyzing loyalty, price pereception, and trust variables on consumer purchasing decisions at Kedai Ndalung. Sampling was carried out using a non-probability sampling technique with a total of 40 respondents. The analytical tool in this research uses multiple linear regression analysis based on SPSS 21. The results of this research conclude that the variables loyalty(X1), price pereception(X2), and trust(X3) simultaneously have a significant effect on consumer purchasing decisions (Y). Partially from the results of this research, it can be concluded that the loyalty(X1), and trust (X3) has a positive and significant effect on consumers' purchasing decisions (Y), while the variables price pereception (X2) have a positive and insignificant effect on consumers' purchasing decisions (Y).
Pelatihan Pemasaran Jamu Gendong Di Kecamatan Sumbersari Kabupaten Jember Mayasari, Financia; Yuniar, Eka; Andriyanto , Dicky; Wiguna, Ardhitya Alam; Al Ardi, Aditya Nizar; Resya, Fachmi
Jurnal Pengabdian Sosial Vol. 2 No. 9 (2025): Juli
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/5hk25h90

Abstract

Jamu adalah obat tradisional yang bahan bakunya simplisia yang sebagian besar belum mengalami standarisasi dan belum pernah diteliti, bentuk sediaan masih sederhana berwujud serbuk seduhan, rajangan untuk seduhan, dan sebagainya. Beberapa sentra usaha dan jenis usaha terdapat di Kabupaten Jember, salah satunya adalah usaha jamu tradisional milik Bu Rini Indrawati yang berlokasi di Kecamatan Sumbersari. Jumlah produksi jamu setiap harinya yang mencapai  kurang lebih 40 liter dengan jumlah pendapatan perharinya berkisar Rp 180.000 sampai dengan Rp 200.000.  Usaha jamu tradisional milik Bu Rini dilakukan dengan manajemen keluarga dan proses produksi yang dilakukan masih sederhana dengan menggunakan beberapa peralatan, diantaranya adalah mixer untuk menghancurkan jamu (simplisia) dengan kapasitas 10 kg/hari, saringan plastik dan kain, dan kompor gas untuk mendidihkan jamu. Kegiatan Pengabdian ini bertujuan untuk membantu proses produksi serta pemasaran dari jamu bu Rini. Adapun metode yang digunakan yaitu Adapun metode pendekatan pelaksanaan yang diusulkan adalah dengan cara pendekatan langsung, dengan bantuan alat atau cara penggunaan alat penggiling jamu dan Pengetahuan tentang proses pembuatan jamu, serta proses Pelatihan pemasaran produk jamu. Hasil dari kegiatan ini yaitu semakin meningkat jumlah produksi jamu yang dihasilkan oleh mitra, dikarenakan alat dan mesin yang dipakai sudah semi modern. Sehingga peningkatan hasil produksi semakin hari semakin bagus, yaitu 20-25kg/hari. Hal ini tampak dari antusiasme mitra dan peserta saat diberikan materi pelatihan dan diberikan bantuan alat dan mesin produksi jamu. Pihak mitra berharap bahwa akan ada program binaan lanjutan agar usaha jamu tradisional mitra makin berkembang.
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM Andriyanto, Dicky; Ardhitya Alam Wiguna; Mayasari, Financia; Aditya Nizar Al Ardi; Resya, Fachmi; Yuniar, Eka
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53746

Abstract

Business development requires every business actor to increase profits and sustainability as part of economic productivity. Purchasing decisions as a stimulus in achieving profit and business sustainability can be achieved with strategic innovation in the aspects of product, price, location, and promotion. This study aims to determine and analyze the effect of marketing mix on coffee purchasing decisions at Tempo Doeloe shop. This research uses a survey method. The type of data used is primary data sourced from questionnaires filled out by respondents. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 22. The results showed that the price factor played an important role in influencing consumer decisions to buy products, while product, location, and promotion factors had no significant effect.
Respons Akar Bibit Nanas MD2 Terhadap Pemberian ZPT IBA dan Sumber Bahan Tanam Berbeda : Response of MD2 Pineapple Seedling Roots to the Aplication of ZPT IBA and Different Planting Material Sources Lestari, Datik; Krismiratsih, Fitri; Tri Cahyaningrum, Deltaningtyas; Mayasari, Financia
Jurnal Ilmiah Inovasi Vol 25 No 2 (2025): Agustus
Publisher : Politeknik Negeri Jember

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Abstract

The aim of this research was to determine the effect of IBA concentration and the origin of planting material and their interactions on the rooting of MD2 pineapple seedlings. The research was carried out from August-October 2023 experimentally using a factorial Randomized Group Design (RAK). The first factor is the IBA concentration of 0 ppm, 200 ppm, 400 ppm, and 600 ppm and the second factor is crown shoots and tiller shoots. There are 8 treatment combinations each treatment is repeated 3 times so that there are 24 experimental units with 3 plant samples. The ANOVA results were tested further using the DNMRT test at the 5% level. The observation variables consisted of the number of primary roots and root volume of seedlings aged 30 DAP, length of primary roots and dry weight of roots of seedlings aged 100 HST. The research results showed that giving an IBA concentration of 400 ppm and seedling shoot planting material was the best treatment combination to produce good roots in MD2 pineapple seedlings.
MENINGKATKAN DAYA SAING PRODUK KERUPUK UDANG MELALUI INOVASI TEKNOLOGI Malika, Uyun Erma; Andini, Dessy Putri; Mayasari, Financia; Letari, Datik; Dhamayanthi, Wenny
INTEGRITAS : Jurnal Pengabdian Vol 5 No 1 (2021): JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v5i1.956

Abstract

Permasalahan utama yang dikemukakan pengusaha kerupuk udang di Desa Pugerkulon selaku mitra kegiatan adalah kapasitas produksi yang rendah dengan penggunaan alat pengolah kerupuk udang sederhana yang telah dilakukan secara turun temurun. Hal ini pernah coba dipecahkan dengan penggunaan mesin pengolah kerupuk udang berbahan bakar solar tetapi dirasakan kurang efektif karena adanya asap dari mesin yang mengakibatkan produk terlihat kurang menarik dan tempat pengolahan menjadi kelihatan kotor (hitam). Kegiatan pengabdian kepada masyarakat ini bertujuan mengatasi permasalahan yang dihadapi calon pengusaha dengan menawarkan suatu inovasi berupa modifikasi alat pengolah kerupuk udang ramah lingkungan, kapasitas produksi tinggi dan higienis, pengemasan produk kerupuk udang yang estetik, aman, dan ergonomis serta memberikan pelatihan manajemen bisnis terkait pangsa pasar dan analisis kompetitor untuk produk yang sama baik dari Kabupaten Jember maupun dari luar Kabupaten Jember untuk meningkatkan usaha yang telah dilakukan. Target khusus yang ingin dicapai dari kegiatan ini adalah terbentuknya perusahaan kerupuk udang yang mampu berdaya saing dalam pasar regional maupun nasional dengan kontinuitas produk yang terjamin. Metode yang dilakukan antara lain melalui demonstrasi alat, pelatihan pada calon pengusaha serta layanan jasa konsultasi. Hasil kegiatan PkM adalah peningkatan kapasitas produksi dan pendapatan mitra dengan adanya bantuan peralatan modern dalam kegiatan pembuatan kerupuk melalui pelatihan penggunaan alat, pelatihan pembuatan kerupuk melalui metode pembuatan kerupuk yang aman tanpa bahan pengawet, metode pengemasan produk kerupuk udang yang lebih menarik dan higienis.
Peningkatan Efisiensi dan Produktivitas Produksi Melalui Inovasi pada UMKM Sopo Nyongko di Kabupaten Jember Wiguna, Ardhitya Alam; Nizar Al Ardi , Aditya; Wahyu Pratama, Aditya; Mayasari, Financia; Akbar Ali, Reynaldi; Andriyanto, Dicky; Resya, Fachmi
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 11 No 1 (2026): April
Publisher : Politeknik Negeri Jember

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Abstract

This Community Service (PkM) aims to improve the efficiency and productivity of UMKM Sopo Nyongko, an MSME located in Jember Regency. This MSME faces a major challenge: its manual and time-consuming production process, which limits production capacity and service speed. This limitation directly impacts the business's growth potential, especially in meeting increasing market demand. The solution offered in this PkM is the innovation and modernization of production tools, specifically through the implementation of improved, purpose-built equipment. The methods used involve several stages: 1) Needs analysis to understand the specific issues faced by UMKM Sopo Nyongko; 2) Designing and procuring innovative tools, such as semi-automatic equipment tailored to the business's scale; 3) Providing operational training to the UMKM's workers so they can operate the new equipment optimally; and 4) Mentoring and evaluation to ensure the sustainability and positive impact of the implemented innovations
Co-Authors Aditya Nizar Al Ardi Agustinus Waluyo, Donny Akbar Ali, Reynaldi Al Ardi, Aditya Nizar Alam Wiguna, Ardhitya Andriyanto , Dicky Ardhitya Alam Wiguna Arief Putranto, Hermawan Datik Lestari Dessy Putri Andini, Dessy Putri Dhamayanthi, Wenny Dicky Andriyanto Hartatie, Dian Hermawan, Fendi Krismiratsih, Fitri Letari, Datik Nizar Al Ardi , Aditya Resya, Fachmi Sundari, Sri Tanti Kustiari Tri Cahyaningrum, Deltaningtyas Uyun Erma Malika Wahyu Pratama, Aditya Wiguna, Ardhitya Alam Yuniar, Eka