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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Smart Society: Community Service and Empowerment Journal Journal of Business Management Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Journal of Supply Chain and Entrepreneurship
Universitasari, Pascawati Savitri
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Marketing Strategy Of Raw Barabir Crackers Production UD. Barokah, Mangli District, Jember Regency: Strategi Pemasaran Kerupuk Barabir Mentah Produksi UD. Barokah Kecamatan Mangli Kabupaten Jember Universitasari, Pascawati Savitri; Permatasari, Sylvia Leoni; Iskandar, Ridwan; Ambarkahi, Ratih Puspitorini Yekti; Wiguna, Ardhitya Alam; Nugraheni, Ponti Primastuti Aulia; Mayasari, Financia
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.15

Abstract

The research location is at UD. Barokah, Mangli District, Jember Regency. This business was founded in 1999. This study aims to 1) Identify the strengths, weaknesses, opportunities and threats in the Barokah Barokah UD Barokah cracker business, Mangli District, Jember Regency, 2) To formulate an alternative marketing strategy in the UD Barokah Barokah cracker business, Mangli District, Jember Regency, 3) To determine the priority of the marketing strategy in the Barokah UD Barokah cracker business, Mangli District, Jember Regency. The analysis technique used is SWOT analysis and QSPM analysis. The results of the SWOT analysis show that the company's position is in cell II where the right strategy is a growth and development strategy. Based on the results of the calculation of the QSPM analysis which is the main strategy priority at UD. Barokah is expanding market share by making the latest product innovations with a TAS score of 7.67.
Sosialisasi Pentingnya Literasi Digital Sebagai Upaya Pengembangan Minat dan Bakat MA Nurul Isti’dad di Kecamatan Silo Kabupaten Jember Nugraheni, Ponti Primastuti Aulia; Ambarkahi, Ratih Puspitorini Yekti; Chairina, Raden Roro Lia; Universitasari, Pascawati Savitri; Mahbobi, Ahmad Firdaus
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 4 No. 1 (2025): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v4i1.58

Abstract

Literasi digital merupakan kemampuan individu dalam menerapkan keterampilan fungsional pada perangkat digital sehingga dapat menemukan dan memilih informasi, berfikir kritis, berkomunikasi secara efektif, berkreativitas, berkolaborasi dengan orang lain. Pentingnya program literasi digital memberikan dampak positif bagi pengetauan, pemahaman dan keterampilan dalam menggunakan media, terutama media sosial yang saat ini sering dijadikan sebagai sumber informasi bagi individu maupun masyarakat umum terutama bagi kalangan yang berusia muda seperti para peserta didik karena pada program ini memberikan kontribusi pada penyebaran informasi dengan menggunakan teknologi atau media sosial yang digunakan oleh kalangan usia muda. Dalam mengukur Tingkat literasi digital seseorang dalam hal ini peserta didik MA Nurul Isti’dad di Kecamatan Silo memilik 3 kompetensi yang harus dipenuhi yaitu kemampuan teknis, pemahaman kritis dan kemampuan berkomunikasi dan berpatisipasi. Oleh sebab itu literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat yang peduli terhadap kemajuan bangsa di masa sekarang.
The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty at Gudeg Lumintu Restaurant in Jember Regency Ambarkahi, Ratih Puspitorini Yekti; Universitasari, Pascawati Savitri; Chairina, Raden Roro Lia; Nugraheni, Ponti Primastuti Aulia; Ayuni, Candra Herdiana Indah Tiara
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.144

Abstract

This study aims to analyze (1) the effect of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. The data is taken directly from the respondents using a survey method through a questionnaire. The sampling technique used is incidental sampling with a sample of 40 respondents. The data an alysis technique used is multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variable (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has no significant effect on customer loyalty (Y), (3) the variable that has a dominant influence on customer loyalty (Y ) is product quality (X2).
Penguatan Kemandirian Pangan Nasional Melalui Produk Olahan Jagung di Kecamatan Pajarakan Kabupaten Probolinggo: Strengthening National Food Self-Reliance Through Corn Processed Products in Pajarakan District, Probolinggo Regency Nadhirah, Aulia; Saadillah, Dinu; Al Ardi, Aditya Nizar; Universitasari, Pascawati Savitri
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 7 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i7.6916

Abstract

The agricultural sector can be one of the sectors capable of creating a high number of jobs, but the farmers themselves have the business development of crops into processed products so that they have a high selling value. Most of the farmers in Probolinggo Regency still sell their crops directly without going through further processing, especially for corn. Regulation of the Minister of Agriculture Number: 43/Permentan/OT.140/10/2009, concerning the Movement for the Acceleration of Diversification of Food Consumption (P2KP) Based on Local Resources encourages people to consume diversified non-rice food products, one of which is processed corn products. Therefore, it is necessary to optimize efforts to process corn so as to provide added value to farmers in the form of training to utilize corn yields into innovative and varied new products in order to strengthen food security and increase welfare for farmers. This community service activity was carried out at the Lestari farmer group in Pajarakan District, Probolinggo Regency. The implementation of service activities is in the form of providing training to corn farmers in processing sweet corn into corn chip snacks which have a higher selling value and helping to provide knowledge about online marketing and direct distribution to consumers. The participants gained some knowledge regarding the benefits of added value and also procedures for processing corn into corn chips to add value to a product. Not only did the knowledge increase but the skills of the participants also increased with the training carried out.
Pengaruh Kepemimpinan Transformasional dan Motivasi Terhadap Kepuasan Kerja Karyawan Hardiyani, Rini; Al Ardi , Aditya Nizar; Malik, Amalia; Universitasari, Pascawati Savitri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1190

Abstract

This study aims to determine the effect of transformational leadership and motivation on employee job satisfaction. The sample used in this study was 30 employees at Catering Umik in Jember. The independent variables in this study used were transformational leadership and motivation while the dependent variable was job satisfaction. This study used quantitative descriptive analysis by taking questionnaires from existing samples. This study uses a likert interval scale of 1-5. The data processing method in this study uses SPSS software. It can be concluded that the results are; 1) transformational leadership has a significant effect on job satisfaction. 2) Motivation does not have a significant effect on job satisfaction. 3) Transformational leadership and motivation simultaneously have a significant effect on job satisfaction.
Analysis of Product Marketing Strategy: Combined SWOT and QSPM Approach Andriyanto, Dicky; Kurniawati, Dewi; Wiguna, Ardhitya Alam; Mayasari, Financia; Resya, Fachmi; Universitasari, Pascawati Savitri
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1723

Abstract

Situbondo Regency is dominated by farmers, providing residents with opportunities to become entrepreneurs in rice production. The rice business in Situbondo Regency needs to be developed to overcome the challenge of finding appropriate strategies for local conditions, to maintain more stable economic growth. This study has several objectives: to analyse strengths, weaknesses, opportunities, and threats using the IFE, EFE, and IE matrices; and to formulate and determine accurate key strategies for use by rice businesses in Situbondo Regency through the SWOT matrix and QSPM. Eight alternative strategies were identified from the SWOT and in-depth market evaluation (TAS = 7.81) using the QSPM as the primary framework for the strategies used by rice entrepreneurs in Situbondo Regency. Empirical findings show that the main internal strength in the form of financial records has been well implemented, while the main weakness is that marketing has not been evenly distributed. On the other hand, external factors indicate that the main business opportunities are the absence of price differences among competitors, computerised customer data collection, many farmers growing rice around the business location, and interest in organic rice.
Embedding Local Culture in Digital Branding: A PLS-SEM Study of Teaching Factory Competitiveness in Indonesia Ambarkahi, Ratih Puspitorini Yekti; Pratama, Fredy Eka Ardhi; Universitasari, Pascawati Savitri; Nugraheni, Ponti Primastuti Aulia
Journal of Supply Chain and Entrepreneurship Vol. 1 No. 3 (2025): Journal of Supply Chain and Entrepreneurship
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/josce.v1i3.95

Abstract

Background: Teaching Factories (TEFAs) aim to bridge vocational learning and market demand, yet many units struggle to convert production capability into consistent market acceptance, especially in culturally laden agrifood and floriculture categories where meaning, trust, and discoverability matter. Aims: This study examines how local cultural values embedded in branding and customer perceived digitalization strengthen brand strategy coherence and, together with perceived product quality, shape market acceptance in TEFA contexts. Methods: A predictive cross sectional survey was conducted with 100 valid respondents who interacted with at least one of four TEFA units at Politeknik Negeri Jember within the last six months. Five reflective constructs were measured using seven point Likert items with three indicators per construct, local cultural values (NB), customer perceived digitalization (DG), brand strategy coherence (SB), perceived product quality (KP), and market acceptance (PS). Data were analyzed using PLS SEM with bootstrapping and predictive assessment. Result: The measurement model met reliability and validity criteria. Structural results show that NB and DG significantly increase SB, SB significantly increases PS, and KP directly increases PS. The direct DG to PS path is not significant, indicating that digitalization improves acceptance primarily through strengthening strategy coherence. Mediation tests confirm indirect effects of NB and DG on PS via SB, and predictive checks support model relevance. Conclusion: Market acceptance in TEFAs rises when cultural meaning and digital capability are organized into a coherent brand strategy and validated by reliable product quality. TEFAs can operationalize these findings by codifying place based identity assets, enforcing a simple digital playbook focused on information findability and responsiveness, and upgrading packaging to make quality cues legible at the point of choice.
From classroom to market: The role of brand identity and local cultural values in building customer loyalty for vocational teaching factory products Yekti Ambarkahi, Ratih Puspitorini; Ardhi Pratama, Fredy Eka; Aulia Nugraheni, Ponti Primastuti; Universitasari, Pascawati Savitri; Putra, Dhanang Eka
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.1119

Abstract

Teaching Factory (TEFA) programs are designed to connect classroom-based vocational education with real market production, positioning polytechnics as hybrid institutional–commercial actors within regional innovation ecosystems. However, sustaining the commercial viability of TEFA products remains a structural challenge. This study investigates the role of brand identity and local cultural values in strengthening customer loyalty toward TEFA products at Politeknik Negeri Jember. Employing a quantitative explanatory design with path analysis on data collected from 215 respondents, the study examines both direct and mediated relationships among brand identity, perceived cultural values, and customer loyalty. The results indicate that brand identity significantly influences customer loyalty directly (β = 0.412, p < 0.01) and indirectly through local cultural values (β = 0.153, p < 0.01), with the model explaining 46.1% of the variance in loyalty. These findings suggest that culturally embedded branding enhances institutional credibility and supports the transition from educational production to sustainable market engagement. The study contributes to the understanding of how branding mechanisms operate within vocational innovation systems and regional knowledge-based economic development contexts.
Co-Authors Al Ardi , Aditya Nizar Al Ardi, Aditya Nizar Ambarkahi, Ratih Puspitorini Yekti Ardhi Pratama, Fredy Eka Aulia Nugraheni, Ponti Primastuti Ayuni, Candra Herdiana Indah Tiara Dewi Kurniawati Dicky Andriyanto Hardiyani, Rini Indradewa, Rhian Lia Chairina, Raden Roro Mahbobi, Ahmad Firdaus Malik, Amalia Mayasari, Financia Nadhirah, Aulia Nugraheni, Ponti Primastuti Aulia Permatasari, Sylvia Leoni Pratama, Fredy Eka Ardhi Putra, Dhanang Eka Resya, Fachmi Saadillah, Dinu Wiguna, Ardhitya Alam Yekti Ambarkahi, Ratih Puspitorini