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All Journal Eksplorium : Buletin Pusat Pengembangan Bahan Galian Nuklir Unistek: Jurnal Pendidikan dan Aplikasi Industri Journal of Earth and Marine Technology (JEMT) IIJSE Eksplorium : Buletin Pusat Pengembangan Bahan Galian Nuklir
Syaputra, Rizky
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Physics Social Sciences Transportation

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Journal : IIJSE

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The Influence of Product Variety, Price, Promotion, and Service Quality on Repurchase Interest in Raja Kebab and Rantauprapat Burger Culinary Delights Armada. S, Kiki; Nasution, Siti Lam’ah; Syaputra, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4056

Abstract

This study aims to analyze the effect of product variations, prices, promotions, and service quality on repurchase interest. The type of research used is explanatory research with an accidental sampling technique. The number of samples set is 100 respondents. Data analysis in this study used SPSS version 22 software. The results showed that product variations affected repurchase interest, price influenced repurchase interest, promotions influenced repurchase interest, and service quality influenced repurchase interest. Simultaneously, product variation, price, promotion, and service quality affect repurchase interest.
Co-Authors Agustin, Friska Andriansyah, Rian Armada. S, Kiki Badhurahman, Abie Harnanda, Suriandi Hernanda, Suriandi Khasanah, Icha Nur Kusuma, Ginting Jalu Nainggolan, Efrat N Nasution, Siti Lam’ah Nofrohu Retongga Razi, Muhammad Haikal Robbani, Nur Ikhsan Santoso, Andyono Broto Saputa, Rio Bagas Tabri, Kristian Nurwedi Zahidah, Atikah Zahwa, Afifah Faiza Zakhyar, Fardha