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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bisnis Mahasiswa Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) IIJSE
Nasution, Siti Lam’ah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS KUALITAS PRODUK, HARGA, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP MINAT BELI SKINCARE SKINTIFIC SHOPEE ONLINE SHOP Ariani, Ade Mita; Nasution, Siti Lam’ah; Hendry, Raja Saul Marto
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i3.188

Abstract

This research aims to analyze the analysis of product quality, price using online customer reviews and online customer ratings on interest in buying Skintific Skincare Shopee Online Shop (Case Study: Semester VII Management Students at Labuhanbatu University), the influence of product quality on interest in buying Skintific Skincare Shopee Online Shop, From the research obtained, the magnitude of the influence of price on interest in buying Skincare Skintific Shop Online Shop shows that the t-count value is 2.171 and the sig value. 0.032 < 0.05. Thus, the Product Quality variable (X1) has a partial effect on Purchase Interest (Y), from the research it was found that the Influence of Price on Purchase Interest of the Skintific Shopee Online Shop t test showed that the t-count value was 2.949 and the sig value. 0.004< 0.05. Thus, the Price variable (X2) has a partial effect on Purchase Intention (Y), the Influence of Online Customer Reviews on Purchase Intention to Buy Skincare Skintific Shopee Online with the t test that the t value is 2.536 and the sig value. 0.013 < 0.05, thus the Online Customer Review Variable (X3) has a partial effect on the Purchase Interest in Skincare Skintific Shopee Online Shop (Y). The influence of online customer ratings on interest in purchasing Skincare Skintific Shop Online Shop t test shows that the t value is 1.217 and the sig value. 0.226 > 0.05. This means that the Online Customer Rating (X4) variable has no partial effect on Purchase Interest (Y) and the F test in this research is the sig value. 0.000 < 0.05, thus the variables Product Quality, Price, Online Customer Review and Online Customer Rating have a simultaneous influence on Interest in Buying Skintific Shopee Online Shop. The Adjusted R Square value is 0.309, meaning that the independent variables together have an influence on the attachment variable of 30.9 %. while the remaining 69.1% was influenced by other factors not included in this study.
Pengaruh Fitur Produk, Servicescape, Diskon, dan Brand Awareness terhadap Kepuasan Konsumen pada Usaha Kedai Kopi Hasibuan, Ali Gaga; Nasution, Siti Lam’ah; Siregar, Usmala Dewi
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.660

Abstract

Penelitian ini bertujuan untuk menguji pengaruh fitur produk, servicescape, diskon, dan brand awareness terhadap kepuasan konsumen di Kedai Kopi Kong Kali Kong Rantauprapat. Jenis penelitian ini adalah kuantitatif dengan sampel sebanyak 96 responden yang merupakan konsumen kedai tersebut, ditentukan menggunakan rumus Lemeshow. Data dikumpulkan melalui observasi, dokumentasi, dan kuesioner skala Likert. Analisis dilakukan dengan uji asumsi klasik (multikolinearitas, heteroskedastisitas, normalitas) dan regresi linier berganda, meliputi uji determinasi, uji parsial (t), dan uji simultan (F). Hasil penelitian menunjukkan bahwa secara parsial fitur produk, servicescape, diskon, dan brand awareness masing-masing berpengaruh signifikan dan positif terhadap kepuasan konsumen. Selain itu, keempat variabel tersebut secara simultan juga memiliki pengaruh signifikan terhadap kepuasan konsumen di Kedai Kopi Kong Kali Kong Rantauprapat.
Pengaruh Serviescape, Harga, Word of Mouth Dan Citra Merek Terhadap Kepuasan Konsumen Pada Toko National Elektronik Rantauprapat Yulia, Ade Ayu; Nasution, Siti Lam’ah; Hasibuan, Muhammad Irwansyah
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4558

Abstract

Penelitian ini mempunyai tujuan dalam mengetahui dan menganalisa pengaruh servicescape, harga, word of mouth, dan citra merek terhadap kepuasan konsumen pada Toko National Elektronik Rantauprapat. Jenis penelitian adalah kuantitatif. Konsumen pada Toko National Elektronik Rantauprapat merupakan populasi yang akan diteliti dalam penelitian ini yaitu sebanyak 214 responden berdasarkan data jumlah pelanggan bulan Februari 2025. Dalam penelitian ini, teknik pengambilan sampel menggunakan rumus Slovin dengan metode probability sampling. Jadi, jumlah sampel yang diperlukan adalah 139 responden. Penelitian ini menggunakan observasi, dokumentasi, dan kuesioner skala likert sebagai metode pengumpulan data. Penelitian ini menggunakan uji asumsi klasik seperti uji multikolinearitas, heteroskedastisitas, dan normalitas data. Uji koefisien determinasi, uji parsial (t), dan simultan (F) digunakan untuk menguji analisis regresi linier berganda. Hasil penelitian ini menjelaskan bahwa secara parsial dan simultan servicescape, harga, word of mouth, dan citra merek memberi pengaruh pada kepuasan konsumen pada Toko National Elektronik Rantauprapat.
The Influence of Product Variety, Price, Promotion, and Service Quality on Repurchase Interest in Raja Kebab and Rantauprapat Burger Culinary Delights Armada. S, Kiki; Nasution, Siti Lam’ah; Syaputra, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4056

Abstract

This study aims to analyze the effect of product variations, prices, promotions, and service quality on repurchase interest. The type of research used is explanatory research with an accidental sampling technique. The number of samples set is 100 respondents. Data analysis in this study used SPSS version 22 software. The results showed that product variations affected repurchase interest, price influenced repurchase interest, promotions influenced repurchase interest, and service quality influenced repurchase interest. Simultaneously, product variation, price, promotion, and service quality affect repurchase interest.
Co-Authors Ariani, Ade Mita Armada. S, Kiki Hasibuan, Ali Gaga Hasibuan, Muhammad Irwansyah Hendry, Raja Saul Marto siregar, usmala dewi Syaputra, Rizky Yulia, Ade Ayu