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Explaining E-Wallet Adoption Among SMEs in Indonesia: An Extended Protection Motivation Theory Approach Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.01

Abstract

This study explores the determinants of e-wallet adoption among small and medium enterprises (SMEs) in the Indonesian food and beverage sector by applying Protection Motivation Theory, extended with trust and privacy concern. A cross-sectional survey of 400 SME owners and managers was conducted using a semantic differential scale, and the data were analyzed with structural equation modeling. The measurement model demonstrated strong reliability and validity, while the structural model provided robust explanatory power. The results revealed that perceived vulnerability, perceived severity, response efficacy, and self-efficacy positively influenced intention to adopt e-wallets, whereas response cost and privacy concern had negative effects. Trust played a dual role, directly enhancing both intention and actual use, and moderating the relationship between intention and behavior. Intention was also confirmed as the key mediator linking cognitive appraisals to adoption behavior. Overall, the model explained 62% of the variance in intention and 71% in actual use, demonstrating its strong predictive capacity. These findings highlight the importance of trust, efficacy beliefs, and cost perceptions in shaping digital payment adoption, offering both theoretical insights and practical guidance for fintech providers and policymakers in emerging markets
Leveraging Digital Transformation for Sustainable Innovation and Efficiency in Indonesia’s E-Waste Management Sector Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.02

Abstract

The rapid advancement of digital technologies has reshaped organizational structures and operational processes across industries, creating new opportunities for sustainability and efficiency. In Indonesia, where electronic waste (e-waste) generation continues to rise, the integration of digital transformation into waste management practices has become increasingly critical. This study examines how digital transformation influences operational efficiency in the e- waste management sector, with sustainable innovation serving as a mediating variable. A quantitative explanatory design was adopted, utilizing survey data collected from 150 respondents representing e- waste collection, recycling, and processing organizations across Indonesia. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 to test the proposed hypotheses. The findings demonstrate that digital transformation significantly enhances sustainable innovation, and sustainable innovation positively affects operational efficiency. Moreover, the results confirm a partial mediation effect, indicating that digital transformation contributes to operational efficiency both directly and indirectly through sustainable innovation. These outcomes suggest that technology-driven strategies can improve not only performance but also environmental responsibility when guided by sustainability-oriented innovation. Theoretically, this study enriches the discourse on the intersection of digital transformation and sustainability by contextualizing it within the e-waste management sector of a developing economy. Practically, it offers insights for policymakers and practitioners seeking to align digital strategies with circular economy objectives. The study concludes that leveraging digital transformation is essential for fostering sustainable innovation and achieving long-term efficiency in Indonesia’s e-waste management ecosystem.
Transforming Local Entrepreneurs into Digital Champions: A Strategic Framework for Sustainable and Resilient Ventures Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.01

Abstract

The rise of the digital economy has redefined competitiveness for MSMEs, positioning digital empowerment as a critical pathway for business resilience and long-term sustainability. This study aims to formulate a strategic framework that explains how local entrepreneurs can progress toward becoming digital champions through structured transformation stages. Adopting a descriptive qualitative approach, the research analyses interdisciplinary literature and documentary datasets, supported by empirical evidence from national MSME empowerment programs. Data were collected from policy briefs, government reports, academic studies, and case documentation, and examined using content interpretation, framework mapping, and theoretical empirical synthesis. Findings reveal that MSME transformation is driven by the interplay of mindset, capability development, and ecosystem collaboration, which are further operationalized through the CHAMP model Customer Value, Human-Centered Innovation, Alliance and Co-Creation, Market Expansion, and Purpose-Driven Growth. Four sequential transformation phases Go Modern, Go Digital, Go Online, and Go Global demonstrate clear pathways for business reinforcement, market expansion, and global competitiveness. The study concludes that scalable MSME empowerment requires integrated interventions that simultaneously strengthen entrepreneurial identity, digital skills, and ecosystem accessibility. Future initiatives are recommended to implement longitudinal evaluation and incorporate emerging technologies to maintain adaptability in increasingly dynamic markets.
Exploring the Role of State-Owned Enterprise Branding in Realizing Digital Sovereignty and Global Competitiveness: A Qualitative Approach through the Integrated Experience Framework within the AX–BX–CX–DX Ecosystem Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 2 No. 2 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.02

Abstract

This study explores the strategic role of state-owned enterprise (SOE) branding in realizing digital sovereignty and strengthening global competitiveness through the AX–BX–CX–DX Integrated Experience Framework. It aims to conceptualize how audience perception (AX), brand identity (BX), customer loyalty (CX), and digital governance (DX) interact to form a sovereign and adaptive brand ecosystem. Employing a qualitative–descriptive design, the research integrates conceptual analysis with empirical case exploration of leading Indonesian SOEs such as Telkom Indonesia, Pertamina, and BRI. Data were collected through literature synthesis, document analysis, and social listening to examine public sentiment and digital narratives. The inductive–deductive analytical approach ensured coherence and interpretive depth. Findings reveal that the synergy among AX–BX–CX–DX dimensions fosters a data-driven, human-centered brand governance system that enhances national digital legitimacy. Practically, this study highlights the need for AI-driven branding, digital talent empowerment, and ESG-oriented brand storytelling to strengthen SOEs’ competitiveness and trust capital. Theoretically, it contributes to the intersection of nation branding, experience economy, and corporate diplomacy, positioning SOEs as sovereign digital ambassadors of national identity.
Pengaruh Inflasi Terhadap Kurs Rupiah : Pendekatan Vektor Error Correction Model Lukman Aditya; Dr. Michael, M.S Michael; Muhammad Awaluddin
Jurnal Ilmu Ekonomi Mulawarman (JIEM) Vol. 5 No. 4 (2020): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jiem.v5i4.7679

Abstract

LUKMAN ADITYA, 2020 Influence of Inflation on the Rupiah Exchange Rate Vector Error Correction Model Approach, under the guidance of Michael as supervisor I and Muhammad Awaluddin as supervisor II.The purpose of this study was to determine the effect of Inflation on the Rupiah Exchange Rate Approach Vector Error Correction Model. This research is a quantitative study, using secondary data with a Vector Error Correction Model analysis tool using the Eviews application program Version 10.2.          The research results show that inflation in the short run has a positive effect on the rupiah exchange rate, inflation in the long run has a negative effect on the rupiah exchange rate.