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Explaining E-Wallet Adoption Among SMEs in Indonesia: An Extended Protection Motivation Theory Approach Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.01

Abstract

This study explores the determinants of e-wallet adoption among small and medium enterprises (SMEs) in the Indonesian food and beverage sector by applying Protection Motivation Theory, extended with trust and privacy concern. A cross-sectional survey of 400 SME owners and managers was conducted using a semantic differential scale, and the data were analyzed with structural equation modeling. The measurement model demonstrated strong reliability and validity, while the structural model provided robust explanatory power. The results revealed that perceived vulnerability, perceived severity, response efficacy, and self-efficacy positively influenced intention to adopt e-wallets, whereas response cost and privacy concern had negative effects. Trust played a dual role, directly enhancing both intention and actual use, and moderating the relationship between intention and behavior. Intention was also confirmed as the key mediator linking cognitive appraisals to adoption behavior. Overall, the model explained 62% of the variance in intention and 71% in actual use, demonstrating its strong predictive capacity. These findings highlight the importance of trust, efficacy beliefs, and cost perceptions in shaping digital payment adoption, offering both theoretical insights and practical guidance for fintech providers and policymakers in emerging markets
Leveraging Digital Transformation for Sustainable Innovation and Efficiency in Indonesia’s E-Waste Management Sector Muhammad Awaluddin
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.02

Abstract

The rapid advancement of digital technologies has reshaped organizational structures and operational processes across industries, creating new opportunities for sustainability and efficiency. In Indonesia, where electronic waste (e-waste) generation continues to rise, the integration of digital transformation into waste management practices has become increasingly critical. This study examines how digital transformation influences operational efficiency in the e- waste management sector, with sustainable innovation serving as a mediating variable. A quantitative explanatory design was adopted, utilizing survey data collected from 150 respondents representing e- waste collection, recycling, and processing organizations across Indonesia. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 to test the proposed hypotheses. The findings demonstrate that digital transformation significantly enhances sustainable innovation, and sustainable innovation positively affects operational efficiency. Moreover, the results confirm a partial mediation effect, indicating that digital transformation contributes to operational efficiency both directly and indirectly through sustainable innovation. These outcomes suggest that technology-driven strategies can improve not only performance but also environmental responsibility when guided by sustainability-oriented innovation. Theoretically, this study enriches the discourse on the intersection of digital transformation and sustainability by contextualizing it within the e-waste management sector of a developing economy. Practically, it offers insights for policymakers and practitioners seeking to align digital strategies with circular economy objectives. The study concludes that leveraging digital transformation is essential for fostering sustainable innovation and achieving long-term efficiency in Indonesia’s e-waste management ecosystem.