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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomika dan Bisnis International Journal on Social Science, Economics and Art Jurnal Ekonomika dan Bisnis Digital Innovation : International Journal Of Management
Alimuddin Rizal
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Brand Ambassador, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Pengguna Produk Lip Tint Barenbliss Di Kota Semarang Adinda Maharani; Alimuddin Rizal
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8582

Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh brand ambassador, brand image dan brand trust terhadap keputusan pembelian pengguna produk lip tint barenbliss Di kota semarang. Populasi dalam penelitian ini adalah pengguna produk Lip Tint Barenbliss di Kota Semarang, sedangkan sampel dalam penelitian ini adalah sebanyak 100 responden pengguna produk Lip Tint Barenbliss di kota Semarang. Alat analisis yang digunakan adalah Smart PLS 3.0. Hasil penelitian menunjukkan bahwa Brand ambasador terbukti berpengaruh secara positif dan signifikan terhadap keputusan pembelian, Brand image terbukti berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Brand trust menjadi variabel selanjutnya yang terbukti berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
Effect of Service Quality and Price Perception on Customer Satisfaction at Kedai Bedikari Rembang Hardiansyah, Ahmad Rizal; Alimuddin Rizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4425

Abstract

 In Indonesia, the development of restaurants and eateries indicates a progressively intensifying competition within the culinary industry. In this context, consumers are increasingly focused on the satisfaction they derive from their dining experiences. As a result, it it essential for culinary entrepreneurs to carefully consider and improve strategies that effectively address consumer needs. The purpose of this study is aimed to analyze the service quality impact and price perception on consumer satisfaction. The population taken was consumers of Kedai Bedikari Rembang. The sample collection technique used accidental sampling technique and purposive sampling technique as many as 100 respondents. This study uses quantitative analysis with validity test, reliability test, normality test, classical assumption test, correlation coefficient, determination coefficient, multiple regression analysis, and significance test (t test and F test) with SPSS Software application version 22 The study's findings suggest that both service quality and price perception exert a positive and significant influence on consumer satisfaction.
The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management Ivan Fatchan Gani Wardana; Alimuddin Rizal
Digital Innovation : International Journal of Management Vol. 3 No. 1 (2026): January: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i1.676

Abstract

This study aims to examine the influence of marketing content on business performance with moderation in price strategy and CRM. This research design is quantitative research with primary data in the form of the calculation of assets, turnover, and capital owned by MSMEs in Purworejo Regency. The data collection technique uses library research and documentation techniques. The population in this study is MSMEs that are members of the Purworejo Regency MSME Forum in 2025, amounting to 1,819 business actors. The sampling technique used is the Slovin formula so that the sample for this study is 67 business actors. The results of the study show that marketing content and CRM have an impact on business performance, Price Strategy has no impact on business performance and both price strategy and CRM strengthen the relationship between marketing content and business performance. Future studies may explore the deeper dynamics of these variables in other regions or sectors to gain further insights into effective business management practices.
Co-Authors Adinda Maharani Ahmad Rizal Rahardian Andriyani, Febria Aprillia, Fryda Arief Nashrul Firdani Citra Puspita Dewi Lantasia Dhian Dharmastuti Pamudji Hardiansyah, Ahmad Rizal Ivan Fatchan Gani Wardana Putri Fristadevi Astuti Nugrahita Wisnu Aditya Istiyono