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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomika dan Bisnis International Journal on Social Science, Economics and Art Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomika dan Bisnis
Alimuddin Rizal
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Brand Ambassador, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Pengguna Produk Lip Tint Barenbliss Di Kota Semarang Adinda Maharani; Alimuddin Rizal
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8582

Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh brand ambassador, brand image dan brand trust terhadap keputusan pembelian pengguna produk lip tint barenbliss Di kota semarang. Populasi dalam penelitian ini adalah pengguna produk Lip Tint Barenbliss di Kota Semarang, sedangkan sampel dalam penelitian ini adalah sebanyak 100 responden pengguna produk Lip Tint Barenbliss di kota Semarang. Alat analisis yang digunakan adalah Smart PLS 3.0. Hasil penelitian menunjukkan bahwa Brand ambasador terbukti berpengaruh secara positif dan signifikan terhadap keputusan pembelian, Brand image terbukti berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Brand trust menjadi variabel selanjutnya yang terbukti berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
Pengaruh Kualitas Produk, Social Media Marketing, Dan Kepercayaan Terhadap Kepuasan Pelanggan Skintific Di Kota Semarang Arminto, Fania Septa Dewi; Alimuddin Rizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8454

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas produk, pemasaran media sosial, dan kepercayaan terhadap kepuasan pelanggan terhadap Skintific di Kota Semarang. Penelitian ini didasarkan pada data dari Kompas (2024), yang menunjukkan peningkatan penjualan Skintific pada kuartal pertama, mencerminkan kemampuan merek tersebut untuk bertahan dan berinovasi di tengah persaingan di industri kecantikan. Data dikumpulkan melalui kuesioner yang melibatkan 96 responden dan dianalisis menggunakan perangkat lunak SPSS 26. Hasil menunjukkan bahwa kualitas produk dan kepercayaan memiliki pengaruh positif dan signifikan, sementara pemasaran media sosial tidak memiliki dampak signifikan terhadap kepuasan pelanggan.
Effect of Service Quality and Price Perception on Customer Satisfaction at Kedai Bedikari Rembang Hardiansyah, Ahmad Rizal; Alimuddin Rizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4425

Abstract

 In Indonesia, the development of restaurants and eateries indicates a progressively intensifying competition within the culinary industry. In this context, consumers are increasingly focused on the satisfaction they derive from their dining experiences. As a result, it it essential for culinary entrepreneurs to carefully consider and improve strategies that effectively address consumer needs. The purpose of this study is aimed to analyze the service quality impact and price perception on consumer satisfaction. The population taken was consumers of Kedai Bedikari Rembang. The sample collection technique used accidental sampling technique and purposive sampling technique as many as 100 respondents. This study uses quantitative analysis with validity test, reliability test, normality test, classical assumption test, correlation coefficient, determination coefficient, multiple regression analysis, and significance test (t test and F test) with SPSS Software application version 22 The study's findings suggest that both service quality and price perception exert a positive and significant influence on consumer satisfaction.
Pengaruh Electronic Word of Mouth dan Video Content Marketing Terhadap Niat Beli Produk Erigo di Semarang Faisal Dwi Eksanto; Alimuddin Rizal
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.6732

Abstract

This study was conducted to analyze the effects of electronic word of mouth and video content marketing on purchase intention. The respondents of this study were customers of Erigo products in Semarang, totaling 162 individuals. The sampling technique used was purposive sampling, and the data were analyzed using PLS SEM (Partial Least Squares Structural Equation Modeling). The results of this study indicate that purchase intention is positively and significantly influenced by electronic word of mouth and video content marketing. The most dominant influence on purchase intention comes from the e-WOM variable.
Co-Authors Adinda Maharani Ahmad Rizal Rahardian Andriyani, Febria Aprillia, Fryda Arief Nashrul Firdani Arminto, Fania Septa Dewi Citra Puspita Dewi Lantasia Dhian Dharmastuti Pamudji Faisal Dwi Eksanto Hardiansyah, Ahmad Rizal Putri Fristadevi Astuti Nugrahita Wisnu Aditya Istiyono