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All Journal Jurnal Bisnis dan Ekonomi Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan MANAJEMEN DEWANTARA PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Kristina Anindita Hayuningtias
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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The influence of product quality, brand image, and electronic-word of mouth on purchasing decisions (study on consumers of Bandeng Presto Bucin) Sukma Putri Pertiwi; Kristina Anindita Hayuningtias
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sales of milkfish presto bucin experience a fluctuating cycle every month. In order to find out the cause, this study is intended to determine the influence of product quality, brand image, and electronic-word of mouth on purchasing decisions at Bandeng Presto Bucin. The research conducted on Presto Bucin milkfish consumers took samples with purposive sampling techniques, which are sampling techniques by selecting samples according to predetermined criteria. The data analysis used is multiple linear regression. From the processing of research data, it is proven that product quality, brand image, and electronic-word of mouth affect the purchase decision of Bandeng Presto Bucin.
Penguatan Branding Produk Kampung Jajan Pasar Melalui Kemasan Inovatif, Pemasaran Media Sosial dan Legalitas Produk Halal Kristina Anindita Hayuningtias; Harmanda Berima Putra; Endang Tjahjaningsih
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.439

Abstract

Kampung Jajan Pasar Bugen Utara adalah kelompok usaha yang memproduksi aneka jajan pasar. Usaha ini merupakan usaha turun-temurun yang menjadi mata pencaharian utama para anggotanya. Putu Mayang menjadi produk unggulan yang otentik dari kampung bugen utara. Aneka jajan pasar ini dijual di pasar-pasar kelurahan Bangetayu Kulon dan sekitarnya. Walaupun inovasi produk olahan putu mayang sudah dilakukan, namun kemasan produk ini masih sangat sederhana. Pemasaran produknya pun masih konvensional. Dari aspek legalitas , kelompok usaha ini belum memiliki NIB dan sertifikat produk halal. Oleh karena itu, dibutuhkan pendampingan bagaimana mengemas produk dengan menarik, membuat konten promosi di media sosial dan memahami prosedur pendaftaran NIB dan sertifikasi halal. Kegiatan pengabdian ini terdiri dari sosialisasi dan pelatihan. Pada tahap sosialisasi, anggota kelompok usaha diberikan pemahaman terkait pentingnya kemasan dalam pemasaran, strategi pembuatan konten promosi di media sosial dan prosedur pendaftaran NIB dan produk halal. Selanjutnya, anggota kelompok diberikan ketrampilan pengemasan inovatif, pembuatan konten promosi di media sosial serta pendaftaran legalitas usaha melalui pelatihan. Kegiatan pengabdian ini tentu saja memberikan manfaat bagi seluruh anggota kelompok usaha. Melalui kegiatan pengabdian kepada Masyarakat ini, Kampung Jajan Pasar Bugen Utara lebih siap bersaing, menjangkau pasar yang lebih luas dan mampu meningkatkan pendapatan rumah tangga
Influencer Marketing dan Content Marketing Sebagai Antecedent Purchase Intention Produk The Originote : Studi Pada Konsumen Marketplace Dita Viviana; Kristina Anindita Hayuningtias
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8238

Abstract

This research will examine how influencer marketing and content marketing as antecedents of purchase intention for The Originote products using quantitative data where the results of this research will be in the form of numbers processed using IBM SPSS 22 software. The population used is consumers who know The Originote products and have the intention of buying The Originote products in the Marketplace. The sampling technique applies the non-probability sampling method through a purposive sampling approach, namely the selection of respondents based on certain criteria or characteristics that have been previously determined. Data collection using a questionnaire with a five-level Likert measurement scale (1 to 5). From this process, data was obtained as many as 170 respondents. Furthermore, the data collected was tested with the linear regression method. The findings show that influencer marketing has a positive and significant influence on purchase intention. Furthermore, content marketing has a positive and significant influence on purchase intention. This shows that the more famous and the more followers the influencer has, the more consumers will believe in what he is promoting. Meanwhile, the more relevant, informative and interesting the content created, the more it will foster consumer intention to buy.
Co-Authors Arga Naafi Pratama Cahyani Nuswandari Dita Viviana Endang Tjahjaningsih Freddia Yudha Permana Hardiyanti, Widhian Neijun Eltonia Nungki Pradita Oktavia Ayu Wulansari Putra, Harmanda Berima Rohmatul Ummat Sukma Putri Pertiwi Vinda Fatihah Vivi Pratiwi Wulandari