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All Journal Jurnal Sosio Ekonomika Bisnis Indonesian Journal of Islamic Educational Review
Uswatun Khasanah, Uswatun Khasanah
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Religion Economics, Econometrics & Finance Education Social Sciences

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PENGARUH BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN PADA PEMBELIAN SAYUR DI PASAR MODERN JUMBO MART DELIMA DI KECAMATAN TAMPAN KOTA PEKANBARU USWATUN KHASANAH, USWATUN KHASANAH; Kusumawaty, Yeni; Eliza, Eliza
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 26 No 01 (2023): Bahasa Inggris
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v26i01.21332

Abstract

  Modern markets are those that are managed in a more modern manner. Modern market management necessitates a competent marketing mix in order to disseminate information, offer goods and services, encourage consumers to buy, and even establish personal preferences for a product's image. Tampan District contains 140 modern marketplaces, including the Modern Jumbo Mart Delima market, which sells a variety of community needs, including the most comprehensive sort of vegetables. The study objectives are as follows: 1) Understanding consumer perceptions of the marketing mix 2) Examining the impact of the marketing mix of product, price, location, service, and promotion on consumer behavior. This study was conducted at the Jumbo Mart Delima Modern Market in Pekanbaru City's Tampan DistrictPurposive sampling was used to identify respondents, with the criterion that customers be 17 years old and have shopped at least twice. In this study, descriptive analysis and multiple linear regression analysis were employed to analyze the data. According to the findings of this study, product, price, location, and service all have a substantial impact on consumer behavior, while service has no impact.
Pemanfaatan Teknologi Inovatif Dalam Pembelajara Blended Learning Uswatun Khasanah, Uswatun Khasanah; Ririn, Ririn; Dian Sanuri, Dian Sanuri; Armiyanti, Armiyanti
Indonesian Journal of Islamic Educational Review Vol. 1 No. 1 (2024): Volume 1 Nomor 1 Februari 2024
Publisher : South Sulawesi Education Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/ijier.v1i1.89

Abstract

This article discusses the use of innovative technology in Blended Learning. Research abstract. The method used in this article is a library method that integrates literature with relevant findings in the field. This article relies on data and material obtained from library sources, including books, journals and other literature. Data sources were obtained through the process of collecting literature to obtain theoretical information and knowledge. Data analysis techniques are carried out through the stages of summarizing, presenting data and drawing relevant conclusions. Innovative technology in blended learning has transformed education, enriching the student experience, and creating a dynamic and inclusive environment. This approach combines online and face-to-face learning, allowing students to learn at their pace and style. Technology integration increases student engagement, instructional flexibility, and access to resources, helping to achieve educational goals. Some innovative technologies that can be used to support Blended Learning learning are Learning Management Systems (LMS), Video Conferencing Tools, Gamification Tolls, Augmented Reality (AR).
Co-Authors Armiyanti, Armiyanti Dian Sanuri, Dian Sanuri Eliza Eliza Ririn Ririn Yeni Kusumawaty