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DAMPAK GLOBALISASI PASAR DAN PRODUKSI: DITENGAH LINGKUNGAN BISNIS NASIONAL A.A. G Agung Artha Kusuma; KM Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 11 Nomor 2 Tahun 2017
Publisher : Faculty of Economics and Business Udayana University

A fundamental shift has happened in the economics and business world. Countries within the same region integrates one another consolidating their politics and economies creating a trading bloc as means for accelerating economic growth. This situation creates new market opportunities and access for low cost workers for producers, consequently generating multiple country of origin information in a single product. For consumers, in terms of evaluating a product, currently are experiencing a new shift, cognitively consumers separate the cue signaled from both country of design and country of manufacture. In this study, first is analysed the impact of strong image related concept that presents with fashion products toward purchase intention, from the test, result is concluded that perceived quality, brand awareness, and fashion involvement had positive correlation toward purchase intention. Second is analysed the role of both country of origin and consumer ethnocentrism that serve as the weak country image concept in moderating function, the outcome form the test concluded that country of origin and consumer ethnocentrism cannot influence the relationship of brand awareness, perceived quality, and fashion involvement toward purchase intention. In addition, based on the findings of this study, further discussed how the interaction between country’s image and brand image affecting purchase intention.

PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION Wayan Febri Astari; Komang Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.551 KB)

The objective of this research is to analyze experiential value role in mediating the effect of experientialmarketing on repurchase intention, through comprehensive review of previous studies and survey at the GustoGelato and Cafe. This study uses a quantitative approach in form of associative. The sample used were 185respondents which was collected by purposive sampling method. Data were collected through questionnaireand interview. The analysis technique used to test the hypothesis is Structural Equation Modeling (SEM) withAMOS 16.00 software. The results of this study indicates that the experiential marketing has a positive andsignificant effects on experiential value and repurchase intention. In addition, the study also found thatexperiential marketing has a significant influence towards repurchase intention with experiential value asmediating variable.

Peran Mediasi E-Satisfaction Pada Pengaruh E-Service Quality Terhadap E-Loyalty Situs Online Travel Di Bali I Wayan Santika; Komang Agus Satria Pramudana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 3 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Penelitian ini dilatarbelakangi oleh mudahnya konsumen dalam bisnis online untuk melakukan peralihan (switching) dari suatu situs online ke situs lainnya serta mudahnya konsumen dalam melakukan komparasi pembelian suatu produk yang sama antar situs online yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui peran e-satisfaction dalam memediasi hubungan e-service quality dengan e-loyalty pada pengguna situs e-commerce pemesanan tiket dan kamar hotel (situs online travel) di Bali. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling. Data dikumpulkan dari 100 responden yang memenuhi kriteria pernah melakukan transaksi online pada situs online travel minimal dua kali. Metode analisis yang digunakan adalah analisis jalur dan uji sobel untuk menguji signifikansi peran e-satisfaction dalam memediasi hubungan eservice quality dengan e-loyalty. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction; e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty; e-service quality berpengaruh positif dan signifikan terhadap e-loyalty; dan e-satisfaction secara signifikan mampu memediasi pengaruh e-service quality terhadap e-loyalty.

Pengaruh Social Media Marketing Terhadap Keputusan Pembelian yang Dimediasi Word of Mouth Marketing Hazler Hermawan Hasan; Komang Agus Satria Pramudana
Public Service and Governance Journal Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i1.1004

This study aims to analyze the influence of Social Media Marketing mediated by word of mouth on purchasing decisions at the JajanDaging Online Store. Many companies are switching from conventional promotional media to digital promotional media in marketing their products, because most Indonesian people already have internet access. Social media is one of the media that can be used to carry out promotional activities using the internet. The use of Instagram social media will form an effective marketing communication strategy, namely word of mouth. This research is a quantitative research using non-probability sampling techniques using questionnaires to collect data. The number of samples taken was 114 respondents, the JajanDaging consumers in the cities of Jakarta, Bogor, Depok, Tangerang and Bekasi. The analysis technique used is the Sobel test using path analysis and the VAF test. Based on the results of the analysis it was found that social media marketing variables had a positive and significant effect on purchasing decisions for JajanDaging consumers, social media marketing variables had a positive and significant effect on word of mouth for JajanDaging consumers, word of mouth variables had a positive and significant effect on purchasing decisions for JajanDaging consumers , and the word of mouth variable significantly mediates the relationship between social media marketing and purchasing decisions for JajanDaging consumers.

The Role of Customer Satisfaction in Mediating the Influence of Service Quality on Repurchase Intention: (Study on Online Customers of Bali Travel Agent Panca Hanasta Tours in Bali) Damar Giri Priyanto; Komang Agus Satria Pramudana
International Journal of Economics, Commerce, and Management Vol. 2 No. 1 (2025): January : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i1.350

Tourism activities in Indonesia are activities that can make a big contribution to the country. One form of contribution to increasing tourism is the activity of Online Travel Agents. Bali Panca Hanasta Tours is one of the Online Travel Agents in Bali that prioritizes the quality of service to encourage consumer repurchase intentions. The quality of service presented is expected to be able to provide a sense of satisfaction to customers by paying attention to customer needs and desires in order to be able to increase consumer repurchase intentions for the services provided. This study aims to understand the effect of service quality on repurchase intentions and the role of customer satisfaction as a mediating variable on online travel agent customers of Bali Panca Hanasta Tours in Bali. This study involved 100 respondents of Bali Panca Hanasta Tours customers. The data collection method was carried out through an online questionnaire, and data analysis using path analysis. The results of this study indicate that service quality has a positive and significant effect on repurchase intentions, and customer satisfaction successfully partially mediates the effect of service quality on repurchase intentions. The implications of the results of this study theoretically can be a reference for other researchers who want to study service quality, customer satisfaction, and repurchase intentions. In practice, it is expected to be a consideration and input for marketers and business actors in maximizing service quality and customer satisfaction as an effective and sustainable marketing strategy to increase repurchase intentions.

Mediating Role of Satisfaction in The Influence of Experiential Marketing on Behavioral Intention of Vegan Products Consumers Jasmine Maharani Novriari; Ni Wayan Ekawati; Komang Agus Satria Pramudana; I Gusti Ayu Ketut Giantari
International Journal Business, Management and Innovation Review Vol. 2 No. 1 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i1.84

The plant-based food industry is one of the most trending businesses in culinary. This trend is growing along with consumers' health and life sustainability awareness. This research aims to analyze the role of consumer satisfaction in mediating the influence of experiential marketing on consumer behavioral intention. This research is rooted in the framework of experiential learning theory. The distribution of questionnaire links carried out data collection through questionnaires. The research method used is a purposive sampling of 100 respondents. Data were processed using SPSS version 30 to obtain the results of path analysis and Sobel test. The results showed that experiential marketing has a positive and significant effect on satisfaction, experiential marketing has a positive and significant effect on behavioral intentions, and satisfaction can mediate the effect of experiential marketing on behavioral intentions. The practical implications of this study support restaurant vegans in marketing their products and experiences by considering experiential marketing and consumer satisfaction so that they can influence increasing consumer behavioral intentions.

Pengaruh Social Media Marketing Terhadap Keputusan Pembelian yang Dimediasi Word of Mouth Marketing Hasan, Hazler Hermawan; Agus Satria Pramudana, Komang
Public Service and Governance Journal Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i1.1004

This study aims to analyze the influence of Social Media Marketing mediated by word of mouth on purchasing decisions at the JajanDaging Online Store. Many companies are switching from conventional promotional media to digital promotional media in marketing their products, because most Indonesian people already have internet access. Social media is one of the media that can be used to carry out promotional activities using the internet. The use of Instagram social media will form an effective marketing communication strategy, namely word of mouth. This research is a quantitative research using non-probability sampling techniques using questionnaires to collect data. The number of samples taken was 114 respondents, the JajanDaging consumers in the cities of Jakarta, Bogor, Depok, Tangerang and Bekasi. The analysis technique used is the Sobel test using path analysis and the VAF test. Based on the results of the analysis it was found that social media marketing variables had a positive and significant effect on purchasing decisions for JajanDaging consumers, social media marketing variables had a positive and significant effect on word of mouth for JajanDaging consumers, word of mouth variables had a positive and significant effect on purchasing decisions for JajanDaging consumers , and the word of mouth variable significantly mediates the relationship between social media marketing and purchasing decisions for JajanDaging consumers.

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