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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Anak Agung Gede Agung Artha Kusuma
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DAMPAK GLOBALISASI PASAR DAN PRODUKSI: DITENGAH LINGKUNGAN BISNIS NASIONAL A.A. G Agung Artha Kusuma; KM Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 11 Nomor 2 Tahun 2017
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.221 KB) | DOI: 10.24843/MATRIK:JMBK.2017.v11.i02.p05

Abstract

A fundamental shift has happened in the economics and business world. Countries within the same region integrates one another consolidating their politics and economies creating a trading bloc as means for accelerating economic growth. This situation creates new market opportunities and access for low cost workers for producers, consequently generating multiple country of origin information in a single product. For consumers, in terms of evaluating a product, currently are experiencing a new shift, cognitively consumers separate the cue signaled from both country of design and country of manufacture. In this study, first is analysed the impact of strong image related concept that presents with fashion products toward purchase intention, from the test, result is concluded that perceived quality, brand awareness, and fashion involvement had positive correlation toward purchase intention. Second is analysed the role of both country of origin and consumer ethnocentrism that serve as the weak country image concept in moderating function, the outcome form the test concluded that country of origin and consumer ethnocentrism cannot influence the relationship of brand awareness, perceived quality, and fashion involvement toward purchase intention. In addition, based on the findings of this study, further discussed how the interaction between country’s image and brand image affecting purchase intention.
Co-Authors A.A. Ngr Bagus Maha Putra Ayu Satya Kartika Cokorda Gde Wahirayasa Danghyang Reksa Maruto Dewa Bagus Nugraha Windusara Felycia Errina Tanzil I Dewa Agung Gede Adi Utama I Gst Bagus Honor Satrya I Made Arya Agastya Pramana Ida Bagus Gede Dhana Iswara Jefri Eko Juniawan Komang Agus Satria Pramudana Komang Ayu Indah Paramitha Made Diah Kencana Sari Made Mahayu Julina Ni Kadek Ayu Agustini Ni Nyoman Ayu Diantini Ni Nyoman Kerti Yasa Ni Putu Maha Dewi Widyajayanti Ni Putu Pebi Ardiyani Nyoman Ayu Nidya Larasati Dewi