Articles
<![CDATA[Pengaruh Kredibilitas Celebrity Endorser dan Kewajaran Harga Terhadap Niat Beli Konsumen Wanita Pada Online Shop Produk Pakaian ]]>
<![CDATA[Ni Made Mahadewi Indraswari]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 4 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the influence of celebrity endorser credibility is seen from the attraction, confidence, expertise and fairness of the price to the consumer's purchase intention in online women clothing shop products. The study was conducted in the city of Denpasar by taking a sample of 110 respondents using purposive sampling method. Collecting data using a questionnaire instrument with a 5-point Likert scale. Hypothesis testing is performed by multiple linear regression. Based on the results of the study, it was found that the variable attractiveness, confidence, expertise, and price reasonableness positive and significant effect on purchase intention. Based on the results of this study suggested that marketers utilize celebrity endorser credibility, as well as set a reasonable price. Through this strategy the expected consumer purchase intention in online shopping for women's clothing will increase. Persuasive and affective consumer will be easily influenced by the credibility and reasonable pricing for consumers in enhancing their purchasing intentions.]]>
<![CDATA[Peran Brand Equity dalam Memediasi Pengaruh Country of Origin Image Terhadap Customer Loyalty Handphone Samsung ]]>
<![CDATA[Agung Wirahadi Kusuma]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 7 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[ABSTRACT This study aimed to analyze the influence of country of origin image of brand equity, the influence brand equity of customer loyalty, the influence of country of origin image of customer loyalty, and the mediation role of brand equity on the influence of country of origin image of customer loyalty at Samsung mobile phone products in Denpasar. This kind of research is associative research which is discussing relation relationship of each variable. Taking sample is by purposive sampling that adding certain criterias which are considered to be representative of the population. The results showed that: First, country of origin image gives significant effect on customer loyalty. Second, brand equity gives significant effect on costumer loyalty. Third, country of origin image gives positive and significant effect on customer loyalty Fourth, Brand equity significantly influential in mediates the influence of country of origin image against a significant level of customer loyalty variable. Based on explanation and conclusion above, its suggested to Samsung to do sustainable innovation and add Korean culture inside Samsung’s product which is to increase costumer loyalty Keywords: country of origin image, brand equity, customer loyalty]]>
<![CDATA[PERAN SIKAP DALAM MEMEDIASI PENGARUH ECOLITERACY TERHADAP KESEDIAAN UNTUK MEMBELI PRODUK RAMAH LINGKUNGAN ]]>
<![CDATA[Septika Permana Dewi Suwondo]]>;
<![CDATA[Km. Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 7 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Community knowledge of the environment is still lacking, judging by the cleanliness of the environment that is in the nearby community still needs to be improved. Concern for the environment has made increasing demand for environmentally friendly products. This has created a new environmental ethic, and has increased awareness of individuals significantly alter consumption behavior. This study aims to determine whether attitudes play a role in mediating the effects of Ecoliteracy the willingness to buy environmentally friendly products. Samples were determined by non-probability sampling technique with the respondent. The sample size used in this study were 103 respondents using path analysis techniques. The results of this study indicate that (1) Ecoliteracy positive and significant impact on consumer attitudes, (2) Ecoliteracy positive and significant effect on the willingness to buy environmentally friendly products, (3) Attitude positive and not significant to the willingness to buy environmentally friendly products, (4) mediation variables that attitude assessed the significance of mediating the relationship between Ecoliteracy the willingness to buy environmentally friendly products.]]>
<![CDATA[PERAN SIKAP DALAM MEMEDIASI PENGARUH PENGETAHUAN DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK HIJAU ]]>
<![CDATA[Ni Wayan Sumiraditya Julianti]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 10 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Tujuan penelitian ini untuk menjelaskan pengaruh pengetahuan lingkungan, dan kepedulian lingkungan terhadap sikap, menjelaskan pengaruh pengetahuan lingkungan, kepedulian lingkungan dan sikap terhadap niat beli produk hijau. Pengumpulan data pada penelitian ini menggunakan kuesioner dengan skala likert. Jumlah sampel sebanyak 150 responden, menggunakan teknik purposive sampling. Teknik analisis, statistik deskriptif dan statistik inferensial. Statistik deskriptif menjelaskan profil responden, statistik inferensial berupa analisis faktor konfirmatori, analisis jalur, dan uji sobel digunakan untuk menguji hipotesis yang dirumuskan. Hasil penelitian menunjukkan pengetahuan lingkungan memiliki pengaruh positif dan signifikan terhada niat beli produk hijau. Kepedulian lingkungan memiliki pengaruh positif dan signifikan terhadap niat beli produk hijau. Pengetahuan lingkungan memiliki pengaruh positif dan signifikan terhadap sikap. Kepedulian lingkungan memiliki pengaruh positif dan signifikan terhadap sikap. Sikap memiliki pengaruh positif dan signifikan terhadap niat beli produk hijau. Sikap memediasi secara parsial pengaruh pengetahuan dan kepedulian lingkungan terhadap niat beli produk hijau pada produk SPA Bali Tangi Denpasar.]]>
<![CDATA[PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR ]]>
<![CDATA[Ni Made Jayanti Utami]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 5 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This research was conducted in order to test the role of trust in mediating the effects of green green green perceived value of the product purchase behavior on organic vegetables in Bali Bunda Cafe. This study using purposive sampling technique. The sample size used in this study were 55 respondents using path analysis technique (path analysis). These results indicate that green perceived value has a positive and significant impact on the green purchase behavior on products organic vegetables in Bali Bunda Cafe, green perceived value has a positive and significant impact on the green trust in the products organic vegetables, green trust has a positive and significant impact on the green purchase behavior on organic vegetable products in the Bali Bunda Cafe, green trust significantly mediates the effects of green perceived value of the green purchase behavior on organic vegetable products in the Bali Bunda Cafe.]]>
<![CDATA[Analisis Kepuasan Nasabah Pasca Pemulihan Pelayanan Pada Pt. Bank Sinar Harapan Bali Pusat ]]>
<![CDATA[Agus Hendra Yoga Ariyawan]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 12 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Every company engaged in the field of banking services at certain times will experience a service failure that could negatively impact the image and reputation of the company and also have an impact on customer satisfaction. Service recovery can generally be applied in three ways: interactional justice, distributive justice, and procedural justice. This research was conducted at PT. Central Bank Sinar Harapan Bali. The number of samples taken were 112 respondents, with purposive sampling method. Data collected through the questionnaire and literature review. The alysis techniqueiused is multipleilinear regression. Basedmon themanalysis it was foundothat, interactional justice, distributive justice, procedural justice and positiveiandisignificant impact on customerisatisfaction at PT. Central Bank Sinar Harapan Bali. The PT. Bank Sinar Harapan Bali Center should continue to improve its services to evaluate existing services to be able to retain customers and strengthen the company's image.]]>
<![CDATA[PERAN KEPEDULIAN PADA LINGKUNGAN DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN ]]>
<![CDATA[Putu Ari Supandini]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 7 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Consumer conciousness to maintain environment is increasing at this time. This reseach aims to exam the impact of green market willing to purchase eco friendly environment product mediated by careness of cosmetic study of the body shop brand. Data collection on this reseach use likert scale quesioner. The amount of sample are 100 respondents and use porposive sampling technic.data analysis technic that used are deskriptif statistic and inferensial statictic. Deskriptif statistic explain profile of respondents, while statistic inferensial is confirmatory analysis, track analysis and sobel test is used to test the patterned hypothesis. The exam result shows that green marketing significantly impact to awareness of environment and also impact the willingness to buy eco friendly environment product. Attention to environment significanly can mediate the impact of green marketing to have willingness to buy eco friendly environment product of the body shop brand]]>
<![CDATA[PERAN SIKAP MEMEDIASI PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ]]>
<![CDATA[Anak Agung Made Oka Lantara]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 9 No 1 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2020.v09.i01.p12
<![CDATA[Keputusan pembelian konsumen merupakan hal yang sangat penting dikarenakan Bali bukan hanya menarik dari sisi budaya, juga sebagai daerah pariwisata banyak berkembang usaha di bidang makanan seperti restoran, café & bar yang mempunyai keunikan tersendiri, baik makanan utama maupun kudapan. Tujuan penelitian ini adalah untuk menganalisis peran sikap memediasi pengaruh brand trust terhadap keputusan pembelian konsumen (Studi Pada Nine-Eleven Café & Concept Store Bali). Penelitian ini dilakukan di Nine-Eleven Café & Concept Store Bali dengan teknik analisis data Path Analisis. Ukuran sampel yang didapat dengan menggunakan metode purposive sampling sebanyak 110 responden. Berdasarkan hasil analisis dapat dikemukakan bahwa brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Nine-Eleven Café & Concept Store Bali. brand trust berpengaruh positif dan signifikan terhadap sikap konsumen pada Nine-Eleven Café & Concept Store Bali. Sikap berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Nine-Eleven Café & Concept Store Bali. Sikap memediasi pengaruh positif brand trust terhadap keputusan pembelian konsumen pada Nine-Eleven Café & Concept Store Bali. Kata kunci : brand trust¸sikap, keputusan pembelian konsumen]]>
<![CDATA[BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Made wahyu Krisna Upadana]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 9 No 5 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2020.v09.i05.p14
<![CDATA[In order to stay in competition, Starbucks Coffee must be able to develop and innovate to determine an effective strategy. One of them is by using attractive social media marketing to builds brand awareness and leading to consumer purchasing decisions. The research objective is to determine the role of brand awareness mediating the effect of social media marketing on purchasing decisions. This research was conducted in Denpasar with 110 respondents through a purposive sampling method. Data collected through questionnaires and analyzed by path analysis. Based on the results, social media marketing has apositive and significant effect on purchasing decisions. This shows that the better the use of social media marketing, the more purchasing decisions from consumers. Brand awareness positively and significantly mediates the relationship between social media marketing and purchasing decisions. Brand awareness is able to mediate the relationship of social media marketing to purchasing decisions Keywords: social media marketing, brand awareness, purchasing decisions]]>
<![CDATA[PENGARUH GREEN PERCEIVED QUALITY, GREEN SATISFACTION DAN GREEN PERCEIVED RISK TERHADAP GREEN TRUST ]]>
<![CDATA[Jemmy Ballanta Luis]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 3 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Konsumen mempunyai tingkat kesadaran yang tumbuh pada produk ramah lingkungan. Masyarakat bersedia untuk membeli produk hijau apabila produk tersebut disertai dengan informasi yang memadai dan dapat dipercaya. Salah satu perusahaan yang merespon masalah ini adalah PT. Pertamina yang merupakan perusahaan penghasil Bahan Bakar Minyak (BBM) yang ramah lingkungan di Indonesia. Produk yang dibuat tersebut adalah Pertalite dengan Research Octane Number 90. Penyebaran kuesioner merupakan cara pengumpulan data yang digunakan pada penelitian ini yang berisi pernyataan dari 19 indikator. Sampel yang dipakai dalam penelitian ini berjumlah 100 responden yang ditentukan menggunakan metode non probability sampling. Teknik analisis data yang digunakan adalah regresi linear berganda. Penelitian ini menunjukan bahwa green perceived quality dan green satisfaction berpengaruh positif dan signifikan terhadap green trust pada pengguna produk ramah lingkungan Pertalite di Kota Denpasar. Green trust dipengaruhi secara negatif dan signifikan oleh variabel green perceived risk pada pengguna produk ramah lingkungan Pertalite di Kota Denpasar.]]>
