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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmu Komunikasi Journal of Economics, Business, & Accountancy Ventura AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Dinamisia: Jurnal Pengabdian Kepada Masyarakat Pendas : Jurnah Ilmiah Pendidikan Dasar Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi ACCRUALS (Accounting Research Journal of Sutaatmadja) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ilmiah Akuntansi Kesatuan JAKPI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat Intellektika: Jurnal Ilmiah Mahasiswa Kajian Ekonomi dan Akuntansi Terapan Jurnal Komunikasi Indonesia Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Akuntansi
Lidya Agustina
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KOMUNIKASI PEMASARAN MELALUI MEDIA BARU DI SERAMBI BOTANI Agustina, Lidya
Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Vol 6, No 2 (2015): Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan
Publisher : Kementerian Komunikasi dan Informatika R.I.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article focused on how to answer the intense of new media’s marketing communication strategy in Serambi Botani. The combine of new media marketing communication with conventional marketing communication strategy, which used by Serambi Botani, is the development of the new marketing communication strategy. This study used a qualitative approach and the results show us some facts. First, the consumer of Serambi Botani’s products is dominated by women. Tthis study also found that there was a change on their consumer behavior, which is on the reach of consumers. Usually, Serambi Botani’s consumers are local communities, but when Serambi Botani used new media on their marketing communication strategy the reach number of consumers increased to global and local customers. It also has implications to the increased number of product sales. This new consumer behavior can be used as a new marketing communication strategy on Serambi Botani.
Online Review: Indikator Penilaian Kredibilitas Online dalam Platform E-commerce Agustina, Lidya; Fayardi, Alifia Oktrina; Irwansyah, Irwansyah
Jurnal ILMU KOMUNIKASI Vol 15, No 2 (2018)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.791 KB) | DOI: 10.24002/jik.v15i2.1320

Abstract

Online credibility, either for a company or a merchant, is an important thing that have to be considered in the era of e-commerce development. Online review and online rating are part of indicators that used to represent merchant or seller’s online credibility in e-commerce platform. The existence of online review and online rating in e-commerce platform may affect the prominence and interpretation aspects which is associated with online credibility. This is a conceptual paper which aims to describe the concept of online review and its relation with online credibility.
PERKEMBANGAN DAN TANTANGAN INDUSTRI TEKNOLOGI FINANSIAL INDONESIA DI ERA EKONOMI DIGITAL Andriariza, Yan; Agustina, Lidya
Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Vol 11, No 2 (2020): Masyarakat Telematika & Informasi : Jurnal Penelitian Teknologi Informasi dan K
Publisher : Kementerian Komunikasi dan Informatika R.I.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/mti.v11i2.190

Abstract

The industry of financial technology, also known as the fintech industry, is one of the sectors that are currently developing in Indonesia. Even though this industry is one of the fastest-growing industries, there are some challenges faced by players in the industry. The purpose of this study is to map the problems and challenges. Besides that, this study also aims to define the strategies that can be used to solve the issues. This study is using a qualitative method, with FGD, in-depth interview, and literature study as data collection methods. The results of this study indicate that the challenges faced by the fintech industry derived from the technology itself, the condition of society in Indonesia, and coordination with related stakeholders. Strategies that can be taken to overcome these challenges are the development of policies through the 5Ps scheme based on business development strategies, and also the development of the ecosystem of the financial sector in Indonesia.
FAKTOR-FAKTOR FUNDAMENTAL DAN JENIS INDUSTRI TERHADAP CORPORATE SOCIAL RESPONSIBILITY SERTA DAMPAKNYA TERHADAP HARGA SAHAM Christine Dwi Karya Susilawati; Se Tin; Lidya Agustina
Jurnal Keuangan dan Perbankan Vol 18, No 3 (2014): September 2014
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.531 KB) | DOI: 10.26905/jkdp.v18i3.817

Abstract

Different characteristics could be determined by using three approaches categories: structure, performance, andmarket. Structure was determined by factors associated with the development of the company included firmsize, firm age, and the ability to repay the debt. Performance was determined by quantitative factors includedthe companys liquidity and profitability, while the market was determined by factors namely qualitative formof public shares, and the status of the company. The purpose of this study was to test the influence of fundamentalfactors, namely liquidity, profitability, leverage, stock ownership, firm size, firm age and status of thecompanys CSR, and to test the different types of industries (Consumer Goods, Mining and Forestry sectorsBanking and widespread influence of CSR disclosure in Indonesia). The samples used were 30 companies ofconsumption sector, 31 companies of mining sector and plantation, and 28 companies of banking sector during2010-2012. The companys data was taken from the annual report. Data analysis technique used multipleregression analysis. The results of this study indicated that the stock ownership and firm age had a significanteffect on the area of CSR (CSR Index), and a significant effect on the CSR Index stock price and type industryinfluence on the CSR Index.
FAKTOR-FAKTOR YANG MEMENGARUHI KEBIJAKAN UTANG PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Christine Dwi Karya Susilawati; Lidya Agustina; Se Tin
Jurnal Keuangan dan Perbankan Vol 16, No 2 (2012): May 2012
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.765 KB) | DOI: 10.26905/jkdp.v16i2.1058

Abstract

In the last several years, there had been an increase on the research emphasized on the agent-principal conceptat financial corporation. The objective of this research was to test empirically the agency concept and theirrelation toward the debt policy of corporations. This research analyzed the factors influencing debt policy atmanufacturing firms in Indonesia. Analyzing instruments in this research was multiple regression analysis.The result of this research showed that firm size, profitability and free cash flow had significant influence todebt policy while managerial ownership, institutional ownership, dividend policy and structure asset did nothave significant influence to debt policy. However, simultaneously the seven variables had significant influenceto debt policy.
Different Influence Analysis of Sunset Policy and Tax Amnesty to the Retailer/ Small and Medium Sized Enterprise Individual Taxpayer Compliance (in the Region of Majalaya Tax Office, Bandung City) Yuliana Gunawan; Lidya Agustina; Enrico Goiyardi
EAJ (Economic and Accounting Journal) Vol 2, No 2 (2019): EAJ (Economic and Accounting Journal)
Publisher : S1 Accounting Department, Faculty of Economic, Universitas Pamulang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.552 KB) | DOI: 10.32493/eaj.v2i2.y2019.p133-140

Abstract

As we all know, tax is one of the most essential source of a state income which reaches up to 70% of the total. The target of tax payment has always increased every year, together with the increasing need of state expenses. Many breakthrough has been made since the onset of tax reformation in 2002 in order to facilitate the tax payers in fulfilling their duty as well as to reach the target of tax proceeds.One of those breakthrough is Sunset Policy, and the other is Tax Amnesty. The Population used in this research is non -employee individual taxpayer enlisted in the Tax Office of Majalaya, Bandung City, using qualitative data (the primary data obtained from questionnaire result). Sampling data drawn from simple random sampling method. Data analysis method used is the Simple Regression analysis which has passed the validity, reliability and classical assumption tests combined t-test.The result of this research shows that there is a significant influence of both Sunset Policy and Tax Amnesty variable to the tax compliance of the individual tax payer, with the Sunset Policy conveys greater impact than the latter.Key words: tax amnesty, sunset policy, tax compliance of the individual tax payer
Analisis Studi Kelayakan Usaha Air Minum Berbasis Chlorine Dioxide Pada Unit Usaha BUMDes Kertajaya Lidya Agustina; Hanny Hanny; Lauw Tjun Tjun; Debbianita Debbianita; Joni Joni; Feren Farah Focket Batistuta
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2022): Februari
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v6i1.4601

Abstract

BUMDes Kertajaya melalui PAB Tirta Jaya memiliki usaha penyaluran air bersih, namun daya dorong ekonomi yang dihasilkan dari usaha penyaluran air bersih masih sangat rendah sehingga keberadaan BUMDes masih jauh dari harapan yang telah disampaikan melalui Undang-Undang. Dalam pengabdian masyarakat ini, kami berupaya untuk meningkatkan nilai tambah dari usaha yang ada sebelumnya. Peningkatan nilai tambah ekonomi dapat dilakukan dengan mengembangkan usaha penyaluran air bersih menjadi usaha penyaluran air minum yang berbasis Chlorine Dioxide. Untuk mengetahui minat, kepercayaan, serta tanggapan  masyarakat Desa Kertajaya terhadap usaha penyaluran air minum yang berbasis Chlorine Dioxide, maka kami mengevaluasi studi kelayakan bisnis usaha penyaluran air minum pada BUMDes Kertajaya dengan memperhatikan Aspek Pasar; Teknis dan Teknologi; Keuangan; Ekonomi/Sosial dan Politik; Lingkungan Hidup; Hukum dan Legalitas usaha penyaluran air minum. Hasil studi kelayakan bisnis diharapkan dapat memberikan masukan mengenai prospek usaha penyaluran air minum bagi BUMDes Kertajaya.
THE INFLUENCE OF INTERNAL AND EXTERNAL FACTORS ON CAPITAL STRUCTURE OF MANUFACTURING COMPANIES LISTED ON IDX IN 2016-2018 Kevin Senjaya; Lidya Agustina
ACCRUALS (Accounting Research Journal of Sutaatmadja) Vol 4 No 02 (2020): Accruals Edisi September 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/accruals.v4i02.595

Abstract

This study aims to determine the internal and external factors of the company's capital structure. The variables in this study consisted of profitability (X1), liquidity (X2), solvency (X3), tangibility (X4), sales growth (X5), inflation (X6), tax (X7), USD exchange rate (X8), and capital structure (Y). The population in this study is the manufacturing companies in the goods and consumption industry sector which are listed on the Indonesia Stock Exchange in 2016-2018. The sample in this study was chosen based on the purposive sampling method, resulting in 76 companies as much data. This study uses secondary data and the analysis technique used is multiple linear regression. The results of this study indicate that profitability, solvency, tangibility, and tax affect the company's capital structure, while liquidity, sales growth, inflation, and the USD exchange rate do not affect the company's capital structure
The Influence of Corporate Social Responsibility (CSR) and Cost of Debt on Corporate Financial Performance during the Covid-19 Pandemic with Political Connections as a Moderating Variable Lidya Agustina; Etty Murwaningsari
ACCRUALS (Accounting Research Journal of Sutaatmadja) Vol 6 No 01 (2022): Accruals Edisi Maret 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/accruals.v6i01.903

Abstract

This study aims to examine the effect of corporate social responsibility and the cost of debt on the company's financial performance, as well as to examine whether political connections can moderate the effect of corporate social responsibility and the cost of debt on the financial performance of companies listed on the IDX for the 2019-2020 period. Based on 193 companies, and 386 processed panel data, the results showed that corporate social responsibility had a positive and significant effect on the company's financial performance, while the cost of debt had a negative and significant effect on the company's financial performance. However, political connections did not succeed in moderating the effect of social responsibility and the cost of debt on the company's financial performance. This could be due to the two sides of political connections, where there is convenience because these political connections can have an impact on increasing the company's debt structure, thus making the company burdened where the company's profit will decrease due to having to pay off its debt burden.
ANALISIS POTENSI DESA WISATA DI KERTAJAYA, KECAMATAN CIRANJANG, KABUPATEN CIANJUR, PROVINSI JAWA BARAT Hanny Hanny; Lidya Agustina; Debbianita; Endah Purnama Sari; Elysabeth I Marpaung; Maria Natalia; Verani Carolina; Joni Joni; Daniel Togu Halomoan; Leliana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i1.7533

Abstract

Abstract Indonesia has enormous potential tourism to be developed because it has a diversity of natural resources and culture. The development of local tourism needs to be continued to improve local communities' welfare. However, there are a lot of local tourism potentials in villages which have not been explored and exposed. Through community services, academics world could be connected with the village to explore the villages’ potentials and to develop them into tourist villages. This study aims to explore the potential tourism of Kertajaya village based on various aspects and constraints, then to analyze the tourism potentials of Kertajaya Village which could be developed more. The method we used in this research is descriptive with qualitative analysis. Based on the results of some interviews and surveys that we conducted in Kertajaya Village, it can be concluded that Kertajaya Village is potential to become a Tourism Village because of their natural resources, culture, and society. Keywords: Potential tourism; Tourist village; Kertajaya Village Abstrak Indonesia memiliki potensi wisata yang sangat besar untuk dikembangkan karena memiliki keanekaragaman kekayaan alam dan budaya. Pengembangan potensi wisata local perlu terus dilakukan agar meningkatkan kesejahteraan masyarakat lokal. Namun masih banyak potensi wisata local, khususnya yang terdapat di desa-desa yang belum tergali dan terekspose. Melalui pengabdian masyarakat, dunia akademik akan dapat terhubung dengan desa untuk mengeksplorasi potensi desa dan mengembangkannya menjadi desa wisata. Penelitian ini bertujuan untuk menggali potensi pariwisata desa Kertajaya dengan melihat dari berbagai aspek dan kendala, serta menganalisis potensi pariwisata Desa Kertajaya yang mungkin dapat dikembangkan lebih lanjut. Metode yang digunakan dalam penelitian ini bersifat deskriptif, dengan analisis kualitatif. Berdasarkan hasil wawancara dan survey yang kami lakukan di Desa Kertajaya, dapat disimpulkan bahwa Desa Kertajaya cukup berpotensi menjadi Desa Wisata karena kekayaan alam, budaya dan kondisi masyarakatnya. Kata kunci: Potensi wisata; Desa wisata; Desa Kertajaya
Co-Authors -, Hanny Alwi, Fachri Andriariza, Yan Asmawanti-s, Dri Batistuta, Feren Farah Focket Christine Dwi Christine Dwi K. S. Christine Dwi Karya Susilawati Christine Dwi Karya Susilawati Christine Dwi Karya Susilawati Christine Dwi KS Citra Sukmadilaga Daniel Togu Halomoan Debbianita Diana Zumrotus Sa’adah Eddy, Endah Purnama Sari Elysabeth I Marpaung Elyzabet Indrawati Marpaung Enny Prayogo Enrico Goiyardi Erwan Erwan Erwan Erwan, Erwan Etty Murwaningsari Fajar, Akhmad Fauziyah Fauziyah Fayardi, Alifia Oktrina Feren Farah Focket Batistuta Ferlysia Kianto Firman Kurniawan, Firman Goiyardi, Enrico Hanny Hanny Imraatur Rafi'ah Rochani Triastuti Irwansyah Irwansyah Ita Salsalina Lingga Joni Joni Joni Joni Kevin Senjaya Lauw Tjun Tjun Leliana Maria Natalia Meythi, Meythi Michelle Wijaya Mochammad Ridwan Noval Syabirin Rahmadan padilah padilah Parulian Hutagaol Prayogo, Enny Regina, Sharleen Riki Martusa Robertha Titik Se Tin SETIN, SETIN Setyo Tin Sinta Setiana Solihat, Iis Srikalimah, Srikalimah Tan Kwang En Verani Carolina Vinny Stephanie Hidayat Wahyuni Suryaningtyas, Wahyuni Winarningsih, Srihadi Wisnumurti, Adhitya Wulan Sumarni Yenni Carolina Yudia Gusti Fitiyani Yuliana Gunawan Yuliana Gunawan Zarkasyi, Mochammad Wahyudin