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All Journal Journal of Artificial Intelligence and Digital Business JUAN: Jurnal Pengabdian Nusantara
Akbar, Syamsul
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Other

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PENERAPAN INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENINGKATKAN JUMLAH NASABAH PADA BANK SYARIAH INDONESIA (BSI) Akib, Nasifa Tridasari; Akbar, Syamsul; Wulandari, Sri; Ika Yuliana
JUAN: Jurnal Pengabdian Nusantara Vol. 1 No. 4 (2024): Oktober 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v1.i4.60

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan jumlah Nasabah pada Bank Syariah Indonesia (BSI) melalui integrated marketing communication (IMC) khususnya di Pusat Kesehatan Masyarakat (Puskesmas), dengan melibatkan Bank Syariah Indonesia KCP Mataram Majapahit. Kampanye sosialisasi dilaksanakan untuk mengenalkan produk cicil emas, penggadaian emas, dan pembelian emas yang sesuai dengan prinsip syariah. Metode yang digunakan meliputi penyusunan materi presentasi yang informatif, demonstrasi produk, dan interaksi langsung dengan pengunjung. Evaluasi menunjukkan peningkatan pemahaman signifikan tentang produk keuangan syariah di komunitas yang dilayani. Hasil ini menegaskan pentingnya pendidikan keuangan syariah dalam mendukung ekonomi inklusif dan membangun kepercayaan terhadap produk perbankan Syariah.
Analisis Dimensi Kecerdasan Emosional Terhadap Komitmen Pengembangan Sociopreneur Akbar, Syamsul; Yuliana, Ika; Marlina , Febria Nurmelia; Cahyadi, Irwan; Talidobel, Susilo
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3115

Abstract

This study aims to analyze the influence of emotional intelligence, which encompasses self-awareness, self-management, self-motivation, empathy, and social skills, on commitment to sociopreneurship development. The study employed a quantitative approach with a causal design, involving 80 sociopreneurs from the Coconut Processing Industry Center in Pemenang Regency. Based on the data analysis, it was found that three aspects of emotional intelligence self-motivation, empathy, and social skills have a positive and significant influence on commitment to sociopreneurship development. Conversely, self-awareness and self-management did not significantly influence this commitment. These findings confirm that not all dimensions of emotional intelligence play an equal role in shaping a sociopreneur's commitment. Aspects such as self-motivation, empathy, and social skills have been shown to be more influential in encouraging individuals to remain committed to their social roles. The implications of this research are the importance of training and developing emotional intelligence, particularly in enhancing intrinsic motivation, the ability to understand others, and social interaction skills. Development programs for sociopreneurs need to focus on strengthening these three aspects to foster long-term commitment that will impact business sustainability and achieve desired social goals. A strong commitment to sociopreneur development is crucial to supporting the sustainable achievement of social and economic goals, particularly in the context of community-based industries like coconut processing.
Co-Authors Akib, Nasifa Tridasari Cahyadi, Irwan Ika Yuliana Marlina , Febria Nurmelia Sri Wulandari Susilo Talidobel Yuliana, Ika