Article Per Year (5 Year)
p-Index From 2020 - 2025
2.945
P-Index
This Author published in this journals
All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business GANEC SWARA Yumary: Jurnal Pengabdian kepada Masyarakat DEDIKASI PKM INDRA: Jurnal Pengabdian kepada Masyarakat ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora ECONOMIST: Jurnal Ekonomi dan Bisnis Kreativasi: Journal of Community Empowerment
Yuliana, Ika
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE ARYAN AGUS PRATAMA; IKA YULIANA; RESTU ALPIANSAH
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.563

Abstract

The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty. Furthermore, this study aims to examine the potential mediating effects that may arise through the concept of brand love. The present study used a descriptive quantitative research design. The sampling approach employed in this study was purposive sampling. The present study discovered a noteworthy and affirmative relationship between brand authenticity and brand love, indicating that both factors substantially influence brand loyalty in contrast to brand experience, which has been found to have a limited impact on brand loyalty. Moreover, the impact of brand experience and authenticity on brand love is positive and substantial. The subsequent finding demonstrates an indirect relationship between brand experience and brand authenticity with brand loyalty, mediated by brand love.
MEMPERKUAT OCB: PERAN KEPEMIMPINAN TRILOGI, KEPUASAN, DAN KOMITMEN Yuliana, Ika; Kurniawan, Ignatius Soni

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.865 KB) | DOI: 10.31955/mea.v4i2.365

Abstract

Supermarkets are expected to develop the quality of their human resources in ways that can build Organizational Citizenship Behavior (OCB). Trilogy leadership, job satisfaction and organizational commitment can be important factors that influence OCB, and this was tested in this study. Samples were taken by applying the non-probability method with saturated samples on Pamella Supermarket employees. The research findings state there is a mediation of organizational commitment to the effect of job satisfaction on OCB. Furthermore, trilogy leadership was found to have a positive effect on job satisfaction.
Seminar Literasi Keuangan Mengenai Kebutuhan dan Investasi Melalui Kegiatan Talk Show Keuangan Alpiansah, Restu; Stevany Hanalyna Dethan; Ika Yuliana; Putri Amalia Wardi; Baiq Nadia Nirwana
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 3 No. 2 (2024): Juni 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v3i2.3621

Abstract

Determining the priority scale of needs in daily life is often a problem for some people, especially the younger generation. Not infrequently, some people are often trapped by online loans which are definitely detrimental to the victims. This problem is caused by the low understanding of financial literacy. This community service was carried out using a discussion method packaged in the form of an open talk show which was attended by the society and more focused on young people, especially those with student status, numbering around 40 participants. This financial literacy discussion activity focuses on discussing financial topics about how someone can manage needs and investments. The output of this community service is increased public understanding regarding financial management to meet daily needs and investment needs. It is considered very important for the public society and the younger generation to have knowledge related to basic financial management so that they can be wiser in making financial decisions. This community service can be used as a forum or means to share basic financial knowledge related to investment and daily financial management to create financial stability.
Analisis Keputusan Mahasiswa dalam Menggunakan Vape melalui Pengetahuan Produk, Group Reference dan Harga Arsana, I Made Mangku; Yuliana, Ika; Wardi, Putri Amalia; Jati, L. Jatmiko; Nirwana, Baiq Nadia
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 2 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i2.1066

Abstract

Electronic cigarettes (vapes) have transformed the consumption habits of millennials, shifting from traditional smokes to a contemporary alternative. University students, who are the primary consumers of conventional cigarettes and vapes, evaluate multiple factors while choosing a vape product. Factors impacting students' use of vapes include product knowledge, peer influence, and cost.  This research utilises a descriptive quantitative methodology by administering questionnaires to 100 university students in Mataram City. The gathered data is subsequently analysed utilising SPSS version 21. The findings demonstrate that Product Knowledge and Group Reference exert a positive and significant impact on students' decisions to utilise vapes. Simultaneously, price exerts a negligible and inconsequential influence on students' choices to utilise vapes.
Pendampingan untuk Inisiasi Implementasi Konsep Green Hotel pada Entitas Bisnis Perhotelan Aryan Agus Pratama; Restu Alpiansah; Ika Yuliana; L. Jatmiko Jati; Rizal Ramdani
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 2 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v3i2.484

Abstract

Rascals Hotel Kuta Lombok is an accommodation business entity located in the Mandalika Special Economic Zone, Central Lombok. Facing increasingly competitive business competition, this hotel provides excellent service with a beautiful environment and authentic traditional interior design. To maintain competitiveness, this hotel adopts technology but is limited to operational efficiency. The purpose of this activity is to build employee understanding and strengthen management initiatives to implement the green hotel concept. This activity is carried out through a series of socializations, digital service observations, and consultation discussions. The results of this activity show the high enthusiasm and initiative of hotel management to implement the green hotel concept. Employees have a basic understanding of the green hotel concept that strengthens resource assets. As a follow-up, it is necessary to create a strong management policy to strengthen long-term joint commitment and can improve operational efficiency and overall hotel competitiveness.
Pemberdayaan Pemuda Dalam Membangun Mentalitas Pemimpin Melalui Pengalaman Tokoh Internasional Zahrah, Zahrah; Yuliana, Ika; Hafidz, Indriani Puspita; Atma, Wahyu Juni
Kreativasi : Journal of Community Empowerment Vol. 3 No. 2 (2024): Vol.3 No.2,2024: September 2024
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v2i4.33545

Abstract

There are various challenges faced by young people to develop a leadership mentality, therefore it is necessary to develop a tough mentality and be ready to become a leader. Through the Indonesian Youth Diplomacy (IYD) Local Chapter West Nusa Tenggara Goes to School, the title Youth Empowerment in Building a Leader's Mentality Through the Experience of International Figures was published. Goad's training model starts from analyze, design, develop, conduct and evaluate which are included in the preparation, implementation and evaluation process. This method aims to make it easier to interact and communicate. It is hoped that the results of this training activity will provide a deeper understanding of leaders and leadership, students will be able to have the character of a leader and follow in the footsteps of young leaders, as well as the awareness that building a leader's mentality from an early age is very important.
Radio Talk Show: Seni Minimalis Kelola Keuangan Tipis Alpiansah, Restu; Pratama, Aryan Agus; Yuliana, Ika; Ramdani, Rizal; Dewi, Puspita
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.192

Abstract

In the modern era, when e-commerce such as Shopee, Tokopedia and other platforms dominate the business market, the young generation (Millennial Generation) takes a particular role. When they have money or gain a salary, they do not know how to manage it. They buy impulse and buy anything they want, not what they need. Based on this, financial literacy must be informed and explained to the young generation so that they can understand the importance of money management in life. Being minimalist by minimum budget is introduced in this talk show to spread the minimalist financial vibes to the millennial generation. This article aims to share knowledge about managing money using the minimalist concept, which has been transferred and broadcasted on Radio using sharing session method. Finally, Millennial generations close to technology should be able to control their financial budget to have good financial health. More investment in many sectors is suggested to have an excellent financial condition in the future. A good financial situation is started with how to manage the financial budget.
Impulsive Buying pada Pengguna Shopee Generasi Z: Gaya Hidup, Fitur Spaylater dan Word of Mouth Akib, Nasifa Tridasari; Yuliana, Ika; Anggriani, Rini; Jati, Lanang Jatmiko
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1375

Abstract

Online shopping is now an important part of the lifestyle of Generation Z due to the rapid development of e-commerce applications. Generation Z in the city of Mataram tends to have a lifestyle that follows things that are on the rise or commonly referred to as ‘fomo’. In order to fulfill personal desires in following a trend in the context of the lifestyle of Generation Z tend to do shopping without thinking. Generation Z, which is called the digital generation because it is close to technology, is the future consumer of e-commerce platforms. The purpose of this study was to determine the effect of lifestyle, Spaylater features and word of mouth on impulsive buying on Shopee Generation Z users. This study uses quantitative methods with descriptive and causality approaches. Respondents in this study amounted to 100 dihited with lemeshow formula, and data processing tools using SPSS 22. The results of this study that lifestyle has a positive and partially significant effect on impulsive buying. The Spaylater feature has a positive and partially insignificant effect on impulsive buying. Word of mouth has a positive and significant effect on impulsive buying. Lifestyle, Spaylater feature and Word of Mouth have a positive and significant effect simultaneously on Impulsive buying.
Meningkatkan Kepuasan Kerja: Peran Work Life Balance dalam Memediasi Fleksibilitas dan Budaya Kerja wilyningsih, ni ketut ayu; Yuliana, Ika; Makiah, Makiah; Febriana, Widia
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1383

Abstract

PT Gojek Indonesia Tbk is a prominent Indonesian technology firm renowned for its diverse digital services, including transportation, food delivery, retail, and payment solutions. PT Gojek employs a workforce division, which includes Gojek drivers. The quality of work outcomes is contingent upon the job happiness of Gojek drivers. Work flexibility and organisational culture directly impact job satisfaction, while indirectly, they may be influenced by work-life balance. The study comprised 84 samples obtained through purposive sampling. The findings indicated that work flexibility did not significantly impact job satisfaction. The work culture exerted a favourable and substantial influence on job satisfaction. Work flexibility exerted a favourable and substantial influence on work-life balance. The work culture did not significantly impact work-life balance. The equilibrium between work and personal life exerted a favourable and substantial influence on job satisfaction. Work-life balance can facilitate the connection between work flexibility and job happiness. WLB cannot facilitate the connection between work culture and job happiness.
The Influence of Flash Sale and Live Streaming on Impulsive Purchases Mediated by Positive Emotions Muliani, Ervina; Anggriani, Rini; Yuliana, Ika; Delthan, Stevany Hanalya; Assa’ady, M Chotibul Umam
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The 4.0 digitalization era increases the number of online transactions, one of the e-commerce platforms used is Shopee. Until the end of 2023, this platform recorded the highest number of visitors and continued to innovate through flash sales and live streaming to encourage impulsive purchases. However, several issues have arisen, such as delays in refunds due to stock update errors during flash sales and lag during live streaming. This study aims to analyze the influence of flash sales and live streaming on impulsive buying mediated by positive emotions. The method used is quantitative with data collection through questionnaires filled out by 100 respondents. Data collection was analyzed using the Smart PLS application. The research results show that flash sales have a positive and significant effect on impulsive buying, live streaming has a positive but not significant effect on impulsive buying, flash sales have a positive and significant effect on positive emotions, live streaming has a positive but not significant effect on positive emotions, positive emotions have a negative and not significant effect on impulsive buying, and neither flash sales nor live streaming successfully mediates the effect on impulsive buying. Based on these findings, Shopee is advised to implement flash sale programs more frequently to elicit positive emotions and impulsive purchases from consumers. Then, the host in live streaming should be more transparent in explaining the offered products so that consumers feel more comfortable and spontaneous in making purchases.
Co-Authors Abdul Muhid, Abdul Akib, Nasifa Tridasari Anggriani, Rini Arsana, I Made Mangku Aryan Agus Pratama Assa’ady, M Chotibul Umam Atma, Wahyu Juni Baiq Nadia Nirwana Baiq Yulia Hasni Pratiwi Cahyadi, Irwan Delthan, Stevany Hanalya Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Febria Nurmelia Marlina Hafidz, Indriani Puspita Ignatius Soni Kurniawan Indah Nalurita Jati, Lanang Jatmiko Josman, Lady Faerrosa karmani, Muhammad Kurniawan, Rheza Lestari, Ni Kadeq Ratna Dwi M. Chothibul Umam Assa’ady MAKIAH Marlina Marlina Marlini, Febria Nurmelia Miswaty, Titik Ceriyani Muhammad Eka Putra Ramandha Muhammad Yazid Muliani, Ervina Nurmelia Marlina, Febria Paladita, Ida Bagus Puspita Dewi, Puspita Putri Amalia Wardi Putri, I Gusti Ayu Aurelia Yolanda Restu Alpiansah Rizal Ramdani Saputra, Komang Yodi Adi Sri Astuti Iriyani Stevany Hanalyna Dethan Susilo Talidobel Wardi, Putri Amalia Widhi, Bidari Andaru Widia Febriana, Widia Wilyningsih, Ni Ketut Ayu Zahrah, Zahrah Zainudin Abdussamad