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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Pengabdian dan Inovasi
Akib, Nasifa Tridasari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pendampingan Scale Up Aspek Pemasaran Usaha Younk Cookies dengan Pendekatan Model Project-Based Learning Pratama, Aryan; Anggriani, Rini; Faerrosa, Lady; Dewi, Puspita; Meilyana; Arsana, I Made Mangku; Akib, Nasifa Tridasari
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.333

Abstract

Digital transformation has played an important role in the sustainability of Micro, Small and Medium Enterprises (MSMEs). The use of digital platforms as a marketing strategy continues to show rapid development and has been able to expand market reach. However, not all MSME actors are able to adapt in their implementation and application independently due to low understanding of digital literacy. This community service is intended to encourage and determine solutions to problems in the marketing aspect in the digital era through a Project-Based Learning approach. Through this activity, business actors are able to identify and recognize the problems they are facing and find solutions to these problems. The use of Instagram social media in product marketing can be used as an effective promotional medium that has an impact on expanding market reach, increasing brand awareness, increasing production and sales. In the future, it is also expected to increase the capacity of financial management and digital payments.
Impulsive Buying pada Pengguna Shopee Generasi Z: Gaya Hidup, Fitur Spaylater dan Word of Mouth Akib, Nasifa Tridasari; Yuliana, Ika; Anggriani, Rini; Jati, Lanang Jatmiko
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1375

Abstract

Online shopping is now an important part of the lifestyle of Generation Z due to the rapid development of e-commerce applications. Generation Z in the city of Mataram tends to have a lifestyle that follows things that are on the rise or commonly referred to as ‘fomo’. In order to fulfill personal desires in following a trend in the context of the lifestyle of Generation Z tend to do shopping without thinking. Generation Z, which is called the digital generation because it is close to technology, is the future consumer of e-commerce platforms. The purpose of this study was to determine the effect of lifestyle, Spaylater features and word of mouth on impulsive buying on Shopee Generation Z users. This study uses quantitative methods with descriptive and causality approaches. Respondents in this study amounted to 100 dihited with lemeshow formula, and data processing tools using SPSS 22. The results of this study that lifestyle has a positive and partially significant effect on impulsive buying. The Spaylater feature has a positive and partially insignificant effect on impulsive buying. Word of mouth has a positive and significant effect on impulsive buying. Lifestyle, Spaylater feature and Word of Mouth have a positive and significant effect simultaneously on Impulsive buying.
Co-Authors Anggriani, Rini Arsana, I Made Mangku Jati, Lanang Jatmiko Josman, Lady Faerrosa Meilyana Pratama, Aryan Puspita Dewi, Puspita Yuliana, Ika