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All Journal Convergence : The Journal of Economic Development Journal of Economics Research and Social Sciences International Journal of Education, Social Studies, And Management (IJESSM) InJEBA : International Journal of Economics, Business and Accounting Jurnal Pengabdian Masyarakat Inovatif Jurnal Pengabdian Masyarakat Inovatif
Putri, Resha Moniyana
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Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Inovatif

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Revitalizing MSMEs in the Digital Age: Strengthening Brand Identity and Digital Payment Ecosystem at Siomay Batagor Tirtayasa Business Annisa, Eva; Merlyana, Anggun; Alfattah, Dhiwa Abiyu; Gea, Iman Jaya; Putri, Resha Moniyana; Darmawan, Arif
Jurnal Pengabdian Masyarakat Inovatif Vol. 3 No. 1 (2025): JPMI (Jurnal Pengabdian Masyarakat Inovatif)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Pakuan

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as vital contributors to national economic growth, especially in terms of employment creation and community empowerment. Despite this potential, many MSMEs continue to face barriers in brand development, digital marketing, and the adoption of modern financial technologies. This community service program was designed to provide practical solutions for the Siomay Batagor Tirtayasa MSMEs in Sukabumi, Bandar Lampung City, focusing on three main strategies: enhancing brand visibility through promotional banner design, implementing QRIS-based digital payment systems, and providing digital marketing training via social media. As a result, the business experienced increased visibility, marked by a significant rise in new customers just two days after the banner installation, indicating the strong influence of professional branding. The implementation of QRIS also made the transaction process smoother, with 30% of transactions in the first week conducted digitally, reflecting improved customer convenience and trust. Positive customer responses further supported the impact of these changes, especially among younger consumers who preferred cashless payments and easily accessible product information. The business owner also showed increased awareness and confidence in managing digital tools independently. This program demonstrates that even simple and participatory interventions can significantly enhance MSMEs competitiveness in the digital age. For further research, this approach can be developed through deeper digital literacy training, integration into marketplace platforms, or partnerships with local government to scale up the impact on other MSMEs.
Co-Authors Alfattah, Dhiwa Abiyu Amelia, Yesi Arif Darmawan Eva Annisa Gea, Iman Jaya I Wayan Suparta . Merlyana, Anggun Moneyzar Usman Muhammad Husaini Nasrullah, Ade Pratama, Endriko Bagus Purwaningsih, Vitriyani Tri Ratih, Arivina Wilianti, Melinda Dwi Erda