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All Journal Jurnal Kimia Riset Jurnal Lentera Pendidikan Pusat Penelitian LPPM UM Metro Jurnal Ilmiah Pendas : Primary Education Journal Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Mahasiswa Entrepreneur Jurnal Pelita: Jurnal Pembelajaran IPA Terpadu
Sariyanti, Sariyanti
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Religion Humanities Chemistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Jurnal Mahasiswa Entrepreneur

 1 
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA TOKO KINTAN DI CERMEE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Sariyanti, Sariyanti; Sari, Lita Permata; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3566

Abstract

Marketing management is an analysis of planning, implementing and controlling programs designed to create, build and maintain profitable exchanges with target markets to achieve organizational goals. The purpose of this study was to analyze and examine the effects of product and service quality on consumer loyalty through consumer satisfaction. The population in this study was consumers of Kintan Store in Cermee. The sampling technique was determined by simple random sampling method. Data analysis and hypothesis testing in this study used Partial Least Square Structural Equation Modeling (PLS-SEM). The results of direct effect hypothesis test using Smart PLS 3.0 application showed that product quality has a negative but not significant effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction, product quality has a negative but not significant effect on consumer loyalty, service quality has a positive but not significant effect on consumer loyalty, consumer satisfaction has a significant positive effect on consumer loyalty, product quality has a negative but not significant effect on consumer loyalty through consumer satisfaction, service quality has a significant positive effect on consumer loyalty through consumer satisfaction.
PENGARUH HARGA DAN PROMOSI ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO RIFKHASIRA DI SITUBONDO (Studi kasus mahasiswa Universitas Abdurachman Saleh Situbondo Angkatan 2018) Sariyanti, Sariyanti; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.065 KB) | DOI: 10.36841/jme.v1i9.2222

Abstract

Marketing is the beginning of a sale. In sales, performance is measured based on how many transactions were successfully closed and some value from the transaction. Judging from the timeframe, selling aims to get marketshare where products and prices become weapons in selling. The purpose of this study is to analyze and test the influence of Online Pricing and Promotion through Instagram on Purchasing decisions with Buying interest as an intervening variable in the Rifkhasira Store. The population in this study was students of Abdurachman Saleh Situbondo University class of 2018. The sampling technique uses random sampling techniques. This data analysis and testing uses the Structural Equation Model – Partial Least Square (PLS). Based on the hypothesis test of direct influence using the Smart PLS 3.0 application, the results of the study showed that Price has a significant positive effect on buying interest, Promotion has a significant positive effect on buying interest, Price has a positive but insignificant effect on purchasing decisions, Promotion has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions, price has a significant effect on purchasing decisions. to the purchase decision through buying interest, promotion positively affects the purchase decision through buying interest.
Co-Authors AA Sudharmawan, AA Darmawan, Indra Dina Fadilah Fahira, Natasya Destia Finarisnawati, Finarisnawati Hamli, Haji Hidayah, Maulana Indarwati, Dwi Kibtiah, Mariatul Kurniawan, Muhammad Akbar S Lita Permata Sari Lusiana Tulhusnah Mijahamuddin Alwi Muhamad Jalil Baari Musabihatul Kudsiah Sawitri Sawitri Soeliha, Siti Sri Wahyuni Widia, Widia Yudha Praja, Yudha