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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Manajemen dan Bisnis Indonesia Syntax Idea ASAWIKA: Media Sosialisasi Abdimas Widya Karya Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Unisia Jurnal Multidisiplin Sahombu Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Ebisnis Manajemen FINANCE : International Journal Of Management Finance Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research International Journal of Islamic Business and Economics (IJIBEC)
Anas Hidayat
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Journal : FINANCE : International Journal Of Management Finance

 1 
Analysis of the Implementation of Customer Relationship Management to Increase Customer Loyalty and Satisfaction at PT. Tunas Toyota Cilegon Nur Aini Azzahra; Anas Hidayat
Finance : International Journal of Management Finance Vol. 1 No. 4 (2024): June
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v1i4.42

Abstract

Nowadays, the level of business competition, especially in the automotive industry, continues to grow rapidly, so that every day companies have to think about ways to maintain existing companies by continuing to innovate and create good systems for the running of the company. Therefore, companies need to carry out activities, one of which is in the field of marketing, in developing products and good quality. One way to create this system is to provide good service to customers in order to maintain relationships to increase customer loyalty. This research aims to analyze the strategy for implementing customer relationship management in increasing customer loyalty at PT. Tunas Toyota Cilegon. This company is a sales service for Toyota brand four-wheeled vehicles and provides spare parts, car service and test drives.PT. Tunas Toyota Cilegon has various facilities that can support the company’s performance, such as the availability of a showroom, body repair, service and spare parts, workshop, body and painting, and repainting. PT. Tunas Toyota Cilegon is located at Jl. Raya Cilegon Km.14 Cibeber Cilegon City Banten Province. The type of research used in this research is qualitative research. The research was carried out at PT. Tunas Toyota Cilegon by selecting 5 informants related to the theme of this research. The data collection techniques used were interview techniques, book observations, and documentation. The results of this research show that implementing a customer relationship management (CRM) strategy can help increase customer loyalty. Therefore, it can be said that this CRM strategy is an effective strategy in increasing and maintaining loyalty customer.
Analysis of Promotional Strategies in Effort to Increase Sales of Astra Motor Purworejo Rahmadani, Hana Novia; Anas Hidayat
Finance : International Journal of Management Finance Vol. 1 No. 4 (2024): June
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v1i4.45

Abstract

This Astra Motor Purworejo retail store sells several products from the superior motorbike segment. One of Astra Motor's advantages is that consumers can choose vehicle products based on brand, color, and type according to their tastes and needs. Promotional activities carried out by distributing brochures are less effective because the majority of people now only see the brochure and throw it away or tear it up. Astra Motor Purworejo has used social media, but not as optimally as expected. The aim of this internship is to learn promotional strategies to increase sales targets for Astra Motor Purworejo. Internships also provide students with the opportunity to adapt to the work environment and work discipline. This study found that advertising, sales promotion, personal selling, public relations, and direct marketing were quite effective. However, promotional activities create a good relationship between the company and consumers, and the marketing of Astra Motor Purworejo motorbike products must make advertising better by utilizing the various types of media available, which will further increase sales.
ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION IN IMPROVING COMPANY BRANDING AS A BUSINESS ACCELERATOR(CASE STUDY ON PT GAMA INOVASI BERDIKARI) Azzahra Nimas Allnesyabila; Anas Hidayat
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.58

Abstract

This research examines the effectiveness of digital marketing implementation in enhancing the branding of PT Gama Inovasi Berdikari as a business accelerator company. Utilizing a qualitative approach with participatory observation techniques over five months, this study analyzes the company’s digital marketing strategy through interviews, observation, and documentation. The findings indicate that despite significant increases in social media engagement and website traffic, the company’s digital marketing implementation has not been effective in enhancing its specific branding as a business accelerator. While visual branding consistency has been achieved, the diversity of content lacking focus on the business accelerator theme has resulted in the main message not being effectively conveyed to the audience. The research recommends developing more specific and relevant content related to business acceleration, maintaining visual consistency while adding elements that reflect the identity of a business accelerator, and expanding to additional social media platforms relevant to the target audience. These findings contribute to the understanding of the importance of alignment between digital content strategy and specific company branding objectives.
AN ANALYSIS OF WORD OF MOUTH MARKETING IN BUILDING CORPORATE REPUTATION: A CASE STUDY OF ADIPUTRA GUESTHOUSE Shaynaqu Asmi Putri; Anas Hidayat
Finance : International Journal of Management Finance Vol. 3 No. 2 (2025): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v3i2.116

Abstract

This study aims to analyze the role of Word of Mouth (WoM) strategy in building corporate reputation, specifically at Adiputra Guesthouse as a hospitality service provider in Yogyakarta. Using a descriptive quantitative approach, data were collected through questionnaires distributed to 103 respondents who had used the guesthouse services. The study also applied the SERVQUAL model as a supporting variable to assess service quality in relation to customer perceptions of corporate reputation. The analysis reveals that the WoM strategy has a positive influence on the formation of Adiputra Guesthouse’s reputation, with good service quality reinforcing customers’ tendency to recommend the service. The dimensions of reliability and tangibles received the highest scores in service quality evaluation, while empathy and assurance require further improvement. These findings highlight the importance of actively managing WoM strategies and enhancing service quality to foster positive perceptions and strengthen the company’s reputation.
Co-Authors Adinda Viona Aurelia Alldila N.A. Setyaning Andi Septiaji Permana Asmai Ishak Asmirandi Noor Hudha Ayu Hema Ajeng Diwasasri Azka Syandria Sekar Maheswari Azzahra Nimas Allnesyabila Desrina Yusi. I Dicky Firdaus Dzaky Muhammad Dzulhijj Fadhil Rahmadani Faisal Harits Al Habib Fariza Altruista Pramadani Heristama Anugerah Putra Ian Phau Ivandeer Daffa Firstyansyah Jaya Addin Linando Josephine Roosandriantini Kalvin Setiawan Salim Karina Amalia Ningtyas Katherine Mizerski Khaerunisa Amalia Sofia Krisnina Dohan Limantara Lalu Supardin Lisa Listiyani Lucia Ina Trisjanti M Widyadhana Putra Nadhindra Mazda Halim Muhammad Farhan Muhammad Hafidz Sudibya Murdiyono Triwidodo Nisa Ulin Nawa Nur Aini Azzahra Rahmadani, Hana Novia Refi Primanda Roostika, Raden Roro Ratna Saddam Husein Sarah Salsabiela Suha Shaynaqu Asmi Putri Silvia Mardilla Sri Rejeki Ekasasi, Sri Rejeki Stefanus Prabani Setio syahputra, Rizky Tamamudin Virdiana Ramadhani Y.A Widriyakara setiadi Y.A. Widriyakara S Y.A. Widriyakara Setiadi Yusnia Hanna Yulistya Zaenal Arifin Zainul Muttaqin