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Jaya, Pinto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Pangestu, Guntur Ridho; Pratomo, Anton Widio; Jaya, Pinto
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Abstract

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli
Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Jaya, Pinto; Febrianti, Sisca; Mulyana, Mumuh; Zuhdi, Saefudin
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

Abstract

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.
Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Pangestu, Guntur Ridho; Pratomo, Anton Widio; Jaya, Pinto
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Abstract

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli
A Sectoral Development Model for MSMEs: Strategies for Sustainable Regional Empowerment Jaya, Pinto; Mashadi, Mashadi; Wibisono, Sandy
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 2 (2025): JABKES Edisi Agustus 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i2.4099

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a central role in sustaining regional and local economies, yet they face persistent challenges such as limited access to finance, inadequate human capital, weak digital adoption, and fragmented market networks. These problems are particularly acute at the micro-regional scale, where infrastructure and institutional capacity are constrained. This study proposes a sectoral development model of MSMEs at regional and micro-regional levels as a strategy for sustainable economic empowerment. The model integrates four key elements: identification of local sectoral potentials, clustering of MSMEs based on sectoral strengths, integration of digital and green innovations, and multi-stakeholder collaboration. Data were drawn from literature review, secondary data, and a limited survey of 30 MSMEs in Java and Eastern Indonesia, complemented by a case study of the Jepara furniture cluster. Findings indicate that sectoral clustering enhances productivity, competitiveness, and resilience, while digital adoption and green practices contribute to long-term sustainability. The model has implications for policy design, financing schemes, and regional economic planning, and highlights the roles of government, academia, financial institutions, private actors, and communities. This research contributes a novel framework that bridges theory and practice, offering actionable insights for strengthening MSME resilience and aligning local economic development with the Sustainable Development Goals. Keywords: MSMEs, sectoral development, regional economy, micro-regional clusters, sustainable empowerment, digital transformation, green innovation
Co-Authors Febrianti, Sisca Mashadi Mashadi Mumuh Mulyana Pangestu, Guntur Ridho Pratomo, Anton Widio Saefudin Zuhdi Wibisono, Sandy