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All Journal Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Inovasi Jurnal Inovasi Kerja Nyata (JIKN)
Effendi , Yanto
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The Influence Of The Marketing Mix On Customer Satisfaction At Yamaha Thamrin Brothers Panorama In Bengkulu City Sarifudin, Asep; Wijaya, Ermy; Effendi , Yanto
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.11

Abstract

Along with the development of an increasingly advanced era, marketing has become an important role in a company. The influence of the marketing mix with product, price, place and promotion variables can be a reference for customer satisfaction provided by Yamaha Thamrin Brothers Panorama in Bengkulu city. The research objective is to determine the effect of product, price, place, and promotion on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) Partial test results show that the product (x1) has a significance value of 0.002 <0.05. Price (x2) has a significance value of 0.001 <0.05. Place (x3) has a significance value of 0.002 <0.05. The promotion (x4) has a significance value of 0.003 <0.05. Thus, the results of the t (partial) test show that there is a positive and significant influence of product, price, place, and promotion variables on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. 2) simultaneous test results with a significance requirement of <0.05. Obtained a significance probability number of 0.001 <0.05 means that product, price, place, and promotion simultaneously affect customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city.
Pemberdayaan UMKM Desa melalui Inovasi Produk dan Digitalisasi Pemasaran Sarma, Dimas Titan Putra; Purnama , Sindi Ade; Andini , Puja; Nata , Fandwi; Sapitri , Wulan; Alvionah , Tia; Effendi , Yanto; Gayatri, Ida Ayu Made Er Meytha; Soleh, Ahmad
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 1 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i1.848

Abstract

The Community Service Program (KKN) is part of student community service, one of which is through village economic empowerment. [Village Name] Village, as the location of KKN, has quite large economic potential through Micro, Small, and Medium Enterprises (MSMEs) activities, especially in the processed food and craft sectors. However, MSMEs in this village still face various obstacles such as lack of product innovation, limited packaging, and suboptimal digital marketing.  The purpose of this activity is to help village communities, especially MSMEs, to develop product innovation and utilize digital technology as a marketing medium. Activities are carried out through observation, participatory training, and direct assistance to MSMEs. The results of the program show an increase in the ability to develop products and packaging, as well as the courage to utilize social media as a means of promotion. It is hoped that this activity can continue to be developed by the village government and become the first step towards community economic independence.  
Creating Cleanliness With The Spirit Of Gotong Royong In Muara Betung Village, Ulu Musi Sub-District District Four Lawang Sandi, Zulia; Arusdi, Arusdi; Suradilaga, Nanda; Dewa , Bara Calang; Rizki , M. Gilang; Effendi , Yanto; Susena, Karona Cahya; Irwanto, Tito
Jurnal Inovasi Kerja Nyata Vol. 1 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jikn.v1i2.878

Abstract

Environmental cleanliness in the community is very important. A clean environment will produce a clean soul, physical and spiritual health for the community. Knowledge about environmental cleanliness can create a clean environment that must be done in groups, namely by mutual cooperation, this can be done routinely, not just stopping when there are activities. Activities carried out in creating cleanliness with a spirit of mutual cooperation and family that have many benefits for the community in Desa Muara Betung Kecamatan Ulu Musi Kabupaten Empat Lawang. Which have a positive impact on maintaining environmental cleanliness. With the spirit of mutual cooperation and togetherness between residents, it can create a family relationship in the community. This mutual cooperation activity has a positive impact on participants and the community, especially in fostering a sense of concern for the environment, creating cleanliness, improving community welfare.
Co-Authors Ahmad Soleh Alvionah , Tia Andini , Puja Arusdi, Arusdi Dewa , Bara Calang Gayatri, Ida Ayu Made Er Meytha Karona Cahya Susena, Karona Cahya Nata , Fandwi Purnama , Sindi Ade Rizki , M. Gilang Sandi, Zulia Sapitri , Wulan Sarifudin, Asep Sarma, Dimas Titan Putra Suradilaga, Nanda Tito Irwanto, Tito Wijaya, Ermy