Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Inovasi
Effendi , Yanto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence Of The Marketing Mix On Customer Satisfaction At Yamaha Thamrin Brothers Panorama In Bengkulu City Sarifudin, Asep; Wijaya, Ermy; Effendi , Yanto
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.11

Abstract

Along with the development of an increasingly advanced era, marketing has become an important role in a company. The influence of the marketing mix with product, price, place and promotion variables can be a reference for customer satisfaction provided by Yamaha Thamrin Brothers Panorama in Bengkulu city. The research objective is to determine the effect of product, price, place, and promotion on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) Partial test results show that the product (x1) has a significance value of 0.002 <0.05. Price (x2) has a significance value of 0.001 <0.05. Place (x3) has a significance value of 0.002 <0.05. The promotion (x4) has a significance value of 0.003 <0.05. Thus, the results of the t (partial) test show that there is a positive and significant influence of product, price, place, and promotion variables on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. 2) simultaneous test results with a significance requirement of <0.05. Obtained a significance probability number of 0.001 <0.05 means that product, price, place, and promotion simultaneously affect customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city.
Pemberdayaan UMKM Desa melalui Inovasi Produk dan Digitalisasi Pemasaran Sarma, Dimas Titan Putra; Purnama , Sindi Ade; Andini , Puja; Nata , Fandwi; Sapitri , Wulan; Alvionah , Tia; Effendi , Yanto; Gayatri, Ida Ayu Made Er Meytha; Soleh, Ahmad
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 1 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i1.848

Abstract

The Community Service Program (KKN) is part of student community service, one of which is through village economic empowerment. [Village Name] Village, as the location of KKN, has quite large economic potential through Micro, Small, and Medium Enterprises (MSMEs) activities, especially in the processed food and craft sectors. However, MSMEs in this village still face various obstacles such as lack of product innovation, limited packaging, and suboptimal digital marketing.  The purpose of this activity is to help village communities, especially MSMEs, to develop product innovation and utilize digital technology as a marketing medium. Activities are carried out through observation, participatory training, and direct assistance to MSMEs. The results of the program show an increase in the ability to develop products and packaging, as well as the courage to utilize social media as a means of promotion. It is hoped that this activity can continue to be developed by the village government and become the first step towards community economic independence.  
Co-Authors Ahmad Soleh Alvionah , Tia Andini , Puja Gayatri, Ida Ayu Made Er Meytha Nata , Fandwi Purnama , Sindi Ade Sapitri , Wulan Sarifudin, Asep Sarma, Dimas Titan Putra Wijaya, Ermy