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All Journal Majalah Ilmiah Bijak Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat J-CEKI
Rumna, Rumna
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Influence Of Customer Reviews And Customer Ratings On Purchasing Decisions For Beauty Products Garnier Micellar Water In Tiktok Shop Fitriyani, Nunik Ina; Susanto, Heri; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2611

Abstract

The purpose of the study was to determine Customer Review and Customer Rating simultaneously on purchasing decisions for garnier micellar water beauty products at tik tok shop. This study uses a type of causal associative research with a quantitative approach. The population in this study were all consumers who had purchased Garnier Micellar Water products at Tik Tok Shop and the total sample used was 100 respondents with sampling techniques using Non Probability Sampling with a purposive sampling approach. Data collection was carried out by distributing questionnaires with data analysis used validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, determination test, t test and f test. Based on the T test results, it is found that each of the independent variables Customer Review and Customer Rating has an effect on purchasing decisions. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.538 (53.8%). This shows that the independent variables (Customer Review and Customer Rating) have a strong ability to explain the dependent variable (Purchase Decision) in this study. The remaining 46.2% will be influenced by other factors that cannot be explained in this study. Keywords: Customer Review, Customer Rating, Purchase Decision
Influence Of Organizational Climate, Engagement, And Commitment On Performance With Leadership As Moderation Variables Noorfallah, Hiysman; Mutmainah, Isbandriyati; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2401

Abstract

The purpose of the study is to determine the Organizational Climate, Engagement, and Commitment simultaneously on Performance with Leadership as a Moderation Variable (Empirical Study on ASN Directorate General of Regional Development, Ministry of Home Affairs). This study uses a type of causal associative research with a quantitative approach. The population in this case is all SUPD III employees and the total sample used is 67 respondents with a sampling technique using the Krecjie Table. Data collection was carried out by distributing questionnaires with data analysis using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, moderation regression analysis, determination test, t test and f test. Based on the results of the T test, it is known that each independent variable of Organizational Climate, Engagement , and Commitment has an effect on Performance. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.580 (58%). This shows that the independent variables of Organizational Climate, Engagement, and Commitment have a strong ability to explain the bound variables (Perfromance) in this case learning. The remaining 42% was influenced by other factors that could not be explained in this study. Keywords: Organizational Climate, Engagement, Commitment, Performance, Leadership.
Co-Authors Ade Ayu Oksari Devy Susanty Fitriyani, Nunik Ina Gladys Ayu Paramita Kusumah Wardhani Harmoko Sukayat Hedar Rusman Heri Susanto Hutagaol, Ricson Pemimpin I Gusti Ayu Manik Widhyastini Isbandriyati Mutmainah Nia Sonani Noorfallah, Hiysman Permata, Shynta Saputra, Muhamad Riko Yanwar